One, two, three, let's start! "Coffee master Li Jinhe opened the spray gun, and in the heated siphon pot, the coffee gradually boiled. The tourist raised his phone and recorded this moment. Tourists who drive to northwest Yunnan specifically come to experience it, and locals who pass by will also be attracted... With its unique spray gun coffee brewing skills and a strong sense of ceremony, the "roadside caf é" in Mangkuan Yi and Dai Ethnic Township, Longyang District, Baoshan City, Yunnan Province has not been idle since last year's "popularity". Coffee shops are more like "coffee stalls". Operator and barista Li Jinhe spent 3000 yuan to set up a pergola; Barbecue, cold drinks, and specialty products are being sold by surrounding farmers, and various business formats are gradually improving; Relevant departments are guiding compliant and orderly operations, adding parking lots and public toilets to better serve tourists. Why can it attract tourists? According to Li Jinhe's analysis, his coffee tastes good, and the key is to use the spray gun to make coffee. "The visual impact is strong, and it is suitable for Internet communication." Li Jinhe said that he only planted 100 acres of coffee, but sold more than 1000 acres of output. A pot of coffee costs thirty to forty yuan, and I earn a lot every day. ”Li Jinhe has fed pigs and raised bees before, but he never expected to make money by relying on service. Similarly, coffee plantations on the mountain that have not reached their peak fruit season also rely on services to make money. Gongjiang Coffee Plantation in Xinzhai Village, Longyang District, has just planted coffee trees in the past two years. The operator He Wenjun has already earned income - strolling through Gaoligong Mountain, overlooking the Nujiang Grand Canyon, tasting a cup of coffee or planting a coffee tree by hand has become a popular experience project. He Wenjun said, "In Baoshan, coffee is not only a product, but also a regional culture." From pure purebred coffee to designing "patterned" services around coffee, Baoshan is attracting more and more tourists to experience it. In popular scenic spots such as Heshun Ancient Town, there are numerous cafes and coffee shops, almost without any scenery or taste; Local guidance promotes the transformation of coffee plantations, estate scenic areas, and scenic areas into distinctive features, achieving the goal of "coffee as the scenery". The commodity beans grown by Baoshan coffee farmers in the past were greatly affected by international futures prices. When prices were low, one kilogram of fresh fruit was only sold for about two yuan, and many people abandoned their management or even cut down trees. How to reduce the impact of international futures prices? The price of coffee in a caf é has little to do with the futures market. Only by producing high-quality beans can we sell at a good price, "said Li Tingjin, a member of the Baoshan Coffee Special Team." To produce high-quality beans, we cannot do without agricultural services. "After becoming popular, Li Jinhe took even more care of his coffee tree. Gaoligong Mountain has abundant rainfall and rapid vegetation growth. To ensure the quality of coffee, manual mowing is the only option. Every year, Li Jinhe spends two to three thousand yuan on this agricultural service alone. Ordinary commodity beans are harvested in a string, while high-quality beans need to be picked one by one. To guide coffee farmers to change their planting and picking habits, Zhao Qinxiang, the operator of Bitun Coffee Plantation, has been wandering around the fields. Some coffee farmers say that coffee fruits are all the same size, why not harvest them together? "Zhao Qinxiang patiently explained." Green fruits are bitter, yellow fruits are astringent, and red fruits are sweet. Just like oranges, ripe ones are sweet, and coffee is the same. "The government provided expert resources, and Bidun Coffee Estate reimbursed transportation expenses and organized systematic training for coffee farmers. The first lesson of the training is to let coffee farmers taste different types of coffee, and let the different flavors in their mouths drive them to change their planting habits. Providing planting technology services, promoting standards and brand building, and facilitating the integration of coffee formats, Baoshan Coffee has a more prominent position, and the industry is moving towards boutique and distinctive development. During the 14th Five Year Plan period, the premium rate of Baoshan coffee increased from 10% to 75%, and the deep processing rate increased from 30% to 90%. When people come, they need transportation, accommodation, and catering; Goods cannot be shipped without express delivery, packaging, and warehousing. We will strengthen the full chain service support and promote the high-quality development of coffee primary, secondary, and tertiary industries. ”Li Tingjin introduced that from 2024 to 2025, the average household income of Baoshan coffee farmers will exceed 100000 yuan; The delivery business has exceeded 10 million items, and the sales revenue of e-commerce platforms is nearly 600 million yuan; Financial and insurance institutions have launched financial products such as "coffee loans" and "price insurance", issuing a total of 650 million yuan in loans and providing 80.23 million yuan in insurance project funds. By the end of 2025, the comprehensive output value of Baoshan coffee industry will exceed 22.3 billion yuan. Journalist's note: Looking at the prospects of the service market from a cup of coffee, ordering a takeout coffee to refresh oneself while working; In leisure time, gather with friends, drink and chat at cafes; Long holiday travel, visiting the place of origin to see coffee, taste coffee, travel coffee... From a cup of coffee, we can see that people's demand is extending from buying better goods to obtaining better services. With the increasing demand, the market prospects are broad. How to meet the demand? From the improvement of the coffee market in Baoshan, Yunnan, it can be seen that good sales are driven by comprehensive efforts in warehousing, logistics, finance, and marketing services; If planted well, modern agricultural services such as drone defense and standardized planting are indispensable. The continuous improvement of the productive service industry has helped Yunnan coffee transition from being "good" to being "excellent". Not only should it be "excellent", but also "unique" to meet consumers' expectations for novel experiences. Coffee shops may be exquisite and comfortable, but they are prone to uniformity; The roadside stall with an investment of 3000 yuan, although somewhat sloppy, has a unique appeal due to its small innovation of "spray gun brewing coffee" and the coffee atmosphere carefully cultivated by Baoshan. By targeting consumer needs and constantly innovating, we can continuously improve service quality and achieve high-quality development of the entire coffee industry chain. (Looking into the New Era)