Since the second quarter, consumer vouchers have been issued in many parts of the country. This round of consumer voucher issuance presents a new trend: the rise of ticket economy, which means that consumer vouchers are no longer limited to simple discounts, but are deeply linked to ticket vouchers for events, performances, movies, air tickets, high-speed rail tickets, and exhibitions, connecting the entire chain of "food, accommodation, transportation, tourism, shopping, and entertainment". For example, in April, Guizhou announced that the 2026 "ticket stub linkage and colorful Guizhou happy purchase" consumption promotion activity will be optimized and upgraded on the basis of the original preferential policies around ticket stub types, participants and other dimensions. Among them, the addition of "movie ticket stubs" as the fifth main category of ticket stubs will include consumers within the province in the scope of promotional activities. After watching movies in cinemas within Guizhou Province, consumers can apply for up to 500 yuan worth of coupon consumption on the "One Code Travel Guizhou" platform with movie ticket stubs, and enjoy a 20% discount on cooperative dining, supermarkets, retail stores, gas stations and other scenes. Shanghai launched its seventh "55 Shopping Festival" on April 30th, with nearly 200 million yuan worth of consumption vouchers arranged in each district. During the event, key business districts and commercial carriers in Shanghai relied on digital ticket stubs, consumer wristbands, etc. to connect cultural, commercial, and sports exhibition consumption resources, promote one code access, one coupon universal use, and mutual benefit exchange, and promote the transformation of "traffic" into "retention" and "popularity" into "consumption". From May 26th to June 26th, Chongqing will hold the 4th Chongqing Urban Art Festival under the theme of "Open June", and will distribute millions of yuan in consumer vouchers for the benefit of the people. Among them, Nan'an District will simultaneously launch the "Cultural and Tourism Carnival" series of activities, such as the Le Shui Leshan Art Exhibition and the "Swan Journey" concert. With ticket economy as the link, it will integrate diverse formats such as cultural tourism, specialty cuisine, and non heritage cultural and creative industries, and promote the deep integration of commerce, culture, tourism, and sports. Associate Professor Liu Chunsheng from the Central University of Finance and Economics told reporters that the consumption vouchers issued by various regions in this round have broken away from the traditional single full reduction subsidy model, and use the ticket economy as the core lever to transform single viewing, travel and other consumption vouchers into comprehensive consumption passes, connecting the complete consumption chain of 'food, accommodation, transportation, tourism, shopping and entertainment'. In addition, many places rely on digitalization to achieve one code access and one coupon universal use, accurately connect with hot urban IPs, balance inclusiveness and scenario based, and the core is to transform short-term traffic into real consumption and long-term attractiveness. In fact, this year's government work reports in many places such as Shandong, Chongqing, Guangxi, and Guizhou have already made arrangements for the development of the economy. For example, Shandong proposed to "build a ticket economy ecosystem"; Chongqing proposes to develop the silver haired economy, first tier economy, ticket economy, and emotional economy; Guangxi has explicitly stated its strong support for the development of ticket economy in sports events, performing arts, and other industries. How to further stimulate the economic potential of ticket stocks? Song Xiangqing, Vice President of the China Society of Business Economics, stated in an interview with reporters that the essence of ticket economy is linkage, which can be upgraded and optimized from dimensions such as voucher coverage, equity design, and multi-party collaboration. One is to broaden the coverage boundary of ticket stubs. In addition to long-distance transportation and large-scale performing arts events, high-frequency scenes such as local short distance buses, scenic spot tickets, small exhibitions, and dramas can be included, taking into account the needs of both out of town tourists and local citizens; The second is to set up equity packages in a layered and refined manner, matching differentiated bond types based on ticket types and consumption amounts. For example, movie tickets focus on catering and cultural creativity, air tickets and high-speed trains focus on hotels and scenic spots, and event tickets focus on nighttime commercial consumption; The third is to extend the validity period and adapt to multi day travel and sightseeing. Song Xiangqing stated that in the future, various regions should do a good job in closed-loop monitoring of consumption data, track ticket root verification, cross industry promotion, and secondary repurchase data, dynamically adjust the plan of consumer voucher placement and industry linkage, continuously optimize supply and demand matching, and transform temporary visitor traffic into a long-term stable urban consumption base, allowing small ticket roots to leverage large consumption. (Looking into the New Era)