Building a more comprehensive elderly fitness service system

2026-06-03

According to media reports, the popular "sports takeaway" is expanding from teenagers to the silver haired generation. On the Internet platform, many institutions provide one-on-one guidance to middle-aged and elderly people, and carry out training programs such as muscle strengthening, fall prevention, and rehabilitation exercises. By placing orders on mobile phones and having a coach come to your doorstep, you can start practicing anytime using the nearby sports facilities and simple equipment. The convenient and flexible service model of "sports delivery" is not only favored by parents of students, but also provides a new choice for some elderly people who have difficulty walking and want to exercise scientifically at home. Please have the coach come to your doorstep, which eliminates the need for commuting to and from the fitness center. You can also customize a training plan with appropriate intensity based on your personal physical condition and health management goals, avoiding injuries caused by blind exercise. These obvious advantages undoubtedly meet the practical needs of many elderly people. The "2025 National Fitness Activity Survey Bulletin" shows that the proportion of residents aged 60 and above in China who regularly participate in physical exercise reaches 33.9%, an increase of 19 percentage points compared to 2015. With more and more elderly people joining the fitness team, the demand for diversified and personalized silver hair fitness is rapidly growing. Nowadays, the elderly population, especially the younger generation, are no longer satisfied with traditional exercise methods such as park walks, square dancing, and practicing Tai Chi. While pursuing "movement", they are also willing to experience emerging sports trends with young people, paying more attention to the effectiveness and professionalism of exercise, in order to accumulate health capital for elderly life through the combination of physical and health care. The target audience for home fitness services has clear demands for preventing or improving health problems, such as strengthening muscle strength training, reducing the risk of falls, relieving physical pain through rehabilitation exercises, and intervening in chronic diseases. From passively coping with aging to actively maintaining physical function, elderly people choose to pay for professional fitness services, reflecting a profound shift in their health concepts and consumption habits. Scientific and reasonable physical exercise can help promote the advancement of health, enhance the ability of elderly people to act independently and participate in society, and enable them to enjoy a richer and higher quality of life in their later years. As a newly emerging business model, elderly home fitness services still need to be standardized. But behind its popularity, the real and urgent need for sports may be more worthy of being seen. For many elderly people who "want to move but cannot", factors such as low aging adaptability of sports facilities, insufficient coverage of professional guidance, and age thresholds commonly set in commercial venues have to some extent limited their exercise choices. Relatively single public services and market supply are no longer able to match the current multi-level demand for silver haired fitness. How to overcome obstacles, strengthen support, and build a more comprehensive elderly fitness service system? Some places have made active explorations in this regard. In Beijing, Tianjin, Nanjing and other places, some community health service centers are piloting the establishment of fitness and rehabilitation facilities, and incorporating the issuance of exercise prescriptions into daily diagnosis and treatment services; In Shanghai, the "Elderly Sports and Health Home" embedded in the community has become an exclusive gym at the doorstep of elderly homes, providing aging friendly fitness equipment and one-stop sports and wellness services. From a practical perspective, coordinating policy guidance with market drive, expanding participation channels, and innovating service carriers can help professional fitness services reach more silver haired groups and help them achieve health and happiness through scientific exercise. Having a sense of purpose and happiness in old age is inseparable from a healthy physical and mental foundation. We look forward to the emergence of new business models that can leverage more social forces, activate the development potential of the silver haired fitness market, and provide support for the popularization and implementation of healthy aging. (Looking into the New Era)

Edit:WENWEN    Responsible editor:LINXUAN

Source:Guangming Daily

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