Promote the emergence of more new growth points in the cultural industry
2026-06-12
The cultural industry possesses both economic and social effects. General Secretary Xi Jinping emphasized: "Explore effective mechanisms for the integration of culture and technology, accelerate the development of new cultural formats, and form more new growth points for the cultural industry." This important instruction not only has profound theoretical connotations but also carries significant practical implications. Currently, China's cultural industry is in a period of digital and intelligent transformation. Promoting the formation of more new growth points for the cultural industry is not only an urgent need to address the issue of traditional cultural industries being large but not strong, but also a strategic choice to cultivate new productive forces and promote high-quality development of the cultural industry. Forming new growth points for the cultural industry means breaking through traditional economic growth paradigms, incorporating new production factors such as data elements and digital and intelligent technologies into the production function, and expanding the value creation and growth path of the cultural industry.
Promote the mutual empowerment between cultural industries and technological innovation, and vigorously develop the digital cultural industry. In terms of technology integration, accelerate the deep application of artificial intelligence, embodied intelligence, and other technologies in the cultural field, creating diversified and composite application scenarios for the digital cultural industry. Drive content innovation, mode innovation, and scenario innovation through technological breakthroughs, leading the expansion and upgrading of the new cultural market, driving collaborative value-added across the upstream and downstream of the industry chain, and injecting strong momentum into the high-quality development of the cultural industry. In terms of cultural content, enhance the level of intelligence in content production, strengthen the ability to recognize and generate multimodal cultural content, promote the deep integration of generative artificial intelligence and the cultural field, and create more intelligent cultural content with distinct cultural elements and identities. For example, the rise of some large video generation models has disrupted the entire production and creation process of video content such as short dramas and comics, reshaping the value chain of the short drama industry with small investment, high efficiency, and new models.
Accelerate innovation in cultural business models and stimulate the vitality of the experience economy. The experience economy is a composite form and important manifestation of new cultural business models, capable of creating new growth points for the cultural industry by extending the industrial chain. The diversified integration of the cultural industry with agriculture, sports, tourism, commerce, and other fields reflects the space and potential for deep integration between the cultural industry and multiple business models, helping the experience economy to fully revitalize. For example, Jiangsu relies on the "Jiangsu Super League" matches to promote the deep integration of culture, tourism, sports, and commerce, achieving a leverage effect of "1 yuan ticket driving 7.3 yuan of surrounding consumption". By developing the experience economy, the cultural industry can be promoted to connect dots into chains, weave chains into networks, and gather chains into clusters, shifting from fragmented competition to systematic collaboration, from low-end processing to high value-added operations, and cultivating growth points for the cultural industry through the overall upgrading of the industrial chain.
Expand and guide cultural consumption to amplify the economic efficiency of scope. Cultural consumption is a key link in unleashing the potential of domestic demand, leading the qualitative change of supply with the quantitative change of demand, and providing solid market support for cultivating new growth points in the cultural industry. We should rely on digital and intelligent technologies to create consumption scenarios that integrate virtual and real worlds, promote the interconnection of online and offline scenarios, innovate cultural consumption forms, and reshape cultural consumption patterns. Activate the potential energy of initial economic consumption, carry out regular activities such as the initial release, debut, premiere, and exhibition of cultural products, create regional cultural consumption landmarks, and continuously enhance the attractiveness and influence of the cultural market. Deeply tap into the long-tail consumption of niche communities, focus on young consumer groups, cultivate new consumption tracks such as emotions, IPs, and emotional companionship, and unleash the vitality of niche community consumption. Through diversified scenarios and other means, we should continuously develop new cultural products and services to achieve continuous amplification of the economic efficiency of scope.
Promote the modernization of governance and leverage technology for the betterment of society to support the healthy development of industries. The emergence of new growth points in the cultural industry is reflected not only in the increase of economic output in the industrial sector but also in the generation of innovative content in the cultural field. This requires a balance between economic benefits and value orientation, and the use of technology for the betterment of society to guide the direction of industrial development. It is necessary to improve the regulatory mechanisms, copyright protection systems, and content governance norms that are compatible with the new forms of digital culture, refine a tolerant, prudent, precise, and efficient governance model, guide the standardized and orderly development of digital cultural formats, and provide institutional guarantees for cultivating new growth points in the cultural industry. Strengthen data security governance in the cultural field, regulate the application of digital technologies such as generative artificial intelligence in cultural content production, prevent ethical risks, establish a scientific and standardized governance framework, and promote the healthy development of the cultural industry. (Outlook New Era)
Edit:Luoyu Responsible editor:Zhoushu
Source:people.cn
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