Silk Road tourism enhances technological expression, naked eye 3D aerial photography attracts tourists to enjoy Dunhuang in the clouds
2026-06-17
In recent years, Gansu, a province with abundant cultural and tourism resources, has been using digital technology as a pen to innovate the expression of "technology+cultural and tourism" and attract tourists to enjoy Dunhuang in the "cloud" through naked eye 3D version of Feitian, VR version of the dance drama "Silk Road Flower Rain", clay animation version of landmark buildings.
Cicadas chirping in summer, summer is approaching, and the "Silk Road Tour" is gradually heating up. The Gansu Provincial Department of Culture and Tourism has launched a naked eye 3D version of Dunhuang classic dance drama clips during the peak tourism season, innovatively using cutting-edge production technologies such as real shooting, 3D post production, and AI assistance. It has been displayed on outdoor screens in the densely populated urban area of Lanzhou. Relying on naked eye 3D special effects, the "Yingniang" in the dance drama "Silk Road Flower Rain" dances gracefully in front of Dunhuang murals, leaping onto the screen with graceful and realistic movements, attracting tourists from both China and abroad to stop and watch.
"We have also created a VR version of Silk Road Flower Rain, condensing the essence of the dance drama, and excerpting some of the most exquisite dances. After wearing VR glasses, tourists feel as if they are on stage and can observe the dancers' facial expressions in detail. ”Wang Qiong, Vice President of Gansu Song and Dance Theater and President of Gansu Performing Arts Group Art Training School, introduced that the team also plans to release a 40 minute theatrical film version of "Silk Road Flower Rain", taking this classic dance drama to a broader screen stage.
The core advantage of the naked eye 3D version of Dunhuang dance drama is' street wonders+social communication '. Online interactive games can be shared and participated with low barriers through lightweight portals such as WeChat mini programs, rapidly expanding the brand influence of the' Digital Silk Road '. ”Jin Rong, a researcher at the Institute of History of Gansu Academy of Social Sciences, said in a recent interview with China News Service.
Jin Rong stated that digital technologies such as naked eye 3D use immersive visual expression to transform Silk Road aesthetics into a low context, high empathy sensory experience, which can effectively break through the language and cultural barriers of inbound tourists and stimulate deep tourism motivation. The expression mode of "technology+classic IP" also fits the aesthetic preferences and social habits of digital natives. Short videos are easy to explode on social platforms, achieving seeding and fission.
From the "Digital Scripture Cave" and "Digital Dunhuang" to the first immersive night tour project of the Great Wall, "Jiayuguan Pass", Gansu's vivid practice of "digital+cultural tourism" continues to unfold in the "cloud". The empowerment of technology has not only broken the static mode of traditional cultural tourism experience, but also achieved immersive perception of Silk Road culture, "said Jin Rong. (Outlook New Era)
Edit:Luoyu Responsible editor:Zhoushu
Source:chinanews.com
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