Taking people as the focus and center of business services, attracting people with unique features, attracting people with added value, and retaining people with quality are the key to driving "business opportunities" with "popularity gathering". There are new opportunities and blue oceans in the gaps. As long as we maintain an innovative attitude and strive for excellence, the shopping mall and commercial retail industry will accelerate their breakthrough and rejuvenate. With so many shopping malls, where should we go during the holidays? The children at home said, 'Go to the Grand Canyon.'. This is her name for a shopping mall in Beijing. What are you going to do? "" Look at the 'dragon'. "The 'dragon' in the child's mouth is actually a dinosaur model in the mall. This mall is themed around dinosaurs, creating a tropical rainforest environment, and has a unique small pond. Interesting and easy to browse, many "first-time customers" have become "repeat customers". Consumer demand is polymorphic and dynamic. In recent years, in order to adapt to changes in demand and efficiency, the shopping and commercial industries have undergone a significant transformation. In the past period of time, with the rise of e-commerce and the acceleration of logistics, "just browsing without buying" has become a new phenomenon. Faced with the impact of "online shopping replacing supermarkets" and "express delivery replacing wholesale", traditional business models are difficult to sustain, and many traditional shopping malls have closed down. However, e-commerce and physical commerce are not completely in opposition. By transforming and upgrading in business models and service methods, the space for new physical businesses is vast and the stage is broad. The transformation of shopping malls into scenic spots brings growth potential in new scenarios. There is a shopping mall in Changchun, Jilin called "This is a Mountain". The shops hover from the "foot of the mountain" to the "top of the mountain", paved with stones, antique plaques, and scattered rocks, making the mall a scenic spot and making consumption like "exploring treasures". The mall transforms into a marketplace, with new services expanding the consumption scene. In order to attract customers, some shopping malls have moved folk markets indoors, making it convenient for consumers to "go to the market"; Some focus on the theme of "Golden Snake in Spring", integrating "old brands" and "new trends" to create a consumer feast that meets the needs of all levels. The mall transforms into an art world, and new services highlight the power of integration. Three large commercial entities in Chengdu, Sichuan, have teamed up with artists and combined light and shadow technology to launch exhibitions showcasing installation art, trendy art, and traditional intangible cultural heritage techniques, taking an innovative step in exploring the integration of art and commercial space. The unique features and innovative integration of new shopping malls fully demonstrate that in order to overcome operational difficulties and achieve better development, shopping malls must make value-added choices. Consumer scenarios, consumption patterns, and forms of goods and services can all be improved and enhanced through incremental thinking. The triangular relationship of "quality, price, and service" can also be improved one by one to achieve a new equilibrium. Only by increasing variables and improving quality through increments can the benefits of the market be qualitatively improved. Where is the confidence in the transformation of the new shopping mall? Consumer demand is becoming increasingly diverse, commodity supply is becoming more abundant, technology empowerment has become a trend, cultural integration is gradually becoming a trend, spatial shaping releases new ideas... Multi dimensional factors and multiple supports work together to promote the transformation and revitalization of shopping malls, realizing the transformation from "stores" to "complexes", and better meeting the needs of the people for a better life. In the business field, there are three main elements: "goods, venue, and people". Previously, shopping malls focused more on "goods" and "venues", but now they pay more attention to "people". For example, some shopping malls set up "life stations" to provide minor repair and replenishment services; There is also a bookstore in the mall that provides pick-up and drop off services, bringing students to the store and organizing cultural salons and other activities for them. Currently, the integration of cultural, technological, and lifestyle elements into shopping malls has become a trend, and it is necessary to carry out diversified operations and create scenario based services. Making people the focus and center of business services, attracting people with unique features, attracting people with added value, and retaining people with quality, is the key to driving business opportunities with "popularity gathering". The future 'shopping mall+', no matter what elements are added, should ultimately meet people's needs. The changes in shopping malls and commerce reflect the changes in life and the times. From limited goods to a dazzling array, from ticket based purchases to QR code payments, from single containers to various storefronts, from domestic products to global purchases... Our material resources are more abundant, our supply is more efficient, our services are of higher quality, and our doors are more open. Our economic development has also shifted from pursuing scale and speed to focusing more on quality and efficiency. The market is always there, and opportunities are always there. What are those struggling shopping malls lacking? Of course, it is the awareness and ability of innovation. There are new opportunities in the shortcomings, and there are blue oceans in the blank areas. As long as we maintain an innovative attitude and strive for excellence, the shopping mall and commercial retail industry will accelerate their breakthrough and rejuvenate. Shopping malls are commercial venues that require the support of everyone. Proactively innovating and embracing change, adding more upward curves to the "books" and more vibrant energy to the "market", will provide more long-term support conditions for the "fundamentals" of commercial consumption, making the economic performance report more impressive. (New Society)