From the Beijing Winter Olympics to the Harbin Asian Winter Olympics, China has successively hosted international ice and snow events, attracting global attention. On the field, athletes unleash the surging passion of ice and snow sports. Outside the arena, the ice and snow economy is also full of vitality. From crowded indoor and outdoor ski resorts to ice and snow tourist attractions that attract global visitors; From the China Europe freight trains loaded with ice and snow equipment leaving the country, to foreign ice and snow companies increasing their investment in China... China's ice and snow "cold resources" are experiencing a "hot effect", bringing warmth to the global ice and snow market. As commented by foreign media such as Singapore's Straits Times, the development of China's ice and snow economy will provide more opportunities for the world. Since the Beijing Winter Olympics, the vitality of ice and snow sports in China has surged, and various regions have accelerated the construction and improvement of ice and snow sports venues and infrastructure. According to incomplete statistics, China currently has 1970 ice skating venues, 719 ski resorts, and 995 emerging types of ice and snow parent-child parks, theme parks, etc. China has become a globally renowned destination for ice and snow sports and tourism. In the 2024-2025 season, China will host 28 international ice and snow events. Recently, Harbin, China, as a popular city for ice and snow tourism, has seen a doubling of inbound tourist orders compared to the same period last year. In addition, the demand and order volume for international tourist services at indoor ski resorts in Guangzhou, Kunming and other places have also significantly increased. Also popular in China are ice and snow equipment made in China. In a sports equipment production workshop in Shenzhen Town, Ninghai County, Ningbo, Zhejiang Province, after cutting, polishing, painting, assembly and other processes, a beautiful and practical ski pole was born. In this small town, the annual production of sports sticks reaches 15 million, with an export proportion of over 90%. In Shenyang, Liaoning, the China Europe freight train (Shenyang) assembly center is filled with ice and snow equipment such as skis and ski shoes, continuously heading towards Europe. November to March of the following year is the European snow season, and it is also the peak season for local manufacturing and logistics companies to grab European orders. According to data from the Ministry of Industry and Information Technology, China has formed a product system of 15 major categories of ice and snow equipment, basically realizing the full industry chain of ice and snow equipment from head to toe, from individuals to venues, from competitive competitions to mass sports. The sales revenue of related products increased from less than 5 billion yuan in 2015 to approximately 22 billion yuan in 2023. Zou Xinxian, a professor at the School of Management of Beijing Sport University and chief expert of the Beijing Winter Olympics Culture and Ice and Snow Sports Development Research Base, analyzed in an interview with our reporter that the development of China's ice and snow economy presents the following characteristics: firstly, sustained policy support. Since 2015, China has developed a relatively comprehensive policy for ice and snow sports and ice and snow economic development from the central to local levels. Secondly, the spillover effect of large-scale events is significant. From the Winter Olympics to the Asian Winter Olympics, international ice and snow events attract more people to experience ice and snow sports, accelerate the development of related economic formats, and create more investment and consumption opportunities. Thirdly, significant progress has been made in the manufacturing of ice and snow equipment, including a rapid increase in the number of related enterprises and new breakthroughs in manufacturing technology. Global ice and snow companies are optimistic about the Chinese market. According to the "Research Report on the Development of China's Ice and Snow Industry (2024)", the scale of China's ice and snow industry has rapidly expanded from an initial 270 billion yuan in 2015 to 890 billion yuan in 2023, and is expected to exceed the trillion yuan mark by 2025. In November 2024, the General Office of the State Council issued the "Several Opinions on Stimulating the Vitality of Ice and Snow Economy through High Quality Development of Ice and Snow Sports" (hereinafter referred to as the "Opinions"), which proposed that by 2027, the total scale of China's ice and snow economy would reach 1.2 trillion yuan, and by 2030, the total scale of ice and snow economy would reach 1.5 trillion yuan. With the achievement of the goal of 'driving 300 million people to participate in ice and snow sports' proposed by the Chinese government during its bid for the Beijing Winter Olympics, the number of Chinese participants in ice and snow sports will increase, and the global skiing market will further expand Francisco Frangali, Honorary Secretary General of the World Tourism Organization, said. The enormous potential demonstrated by China's ice and snow economy has attracted numerous foreign-funded enterprises to accelerate their entry into the Chinese market and cast a vote of confidence in China's ice and snow economy through practical actions. Austrian cableway provider Doberma Group has increased its visibility in the Chinese market by participating in the construction and maintenance of nine aerial cableways at the Yanqing National Alpine Skiing Center in Beijing. Since participating in the construction of the cableway equipment for the Winter Olympics, our cooperation with Chinese partners has not been interrupted. China's tourism and ice and snow industries have experienced a strong recovery, which has brought more market opportunities. We will keep up with the demand of the Chinese market and provide more high-quality products. The reason why we have decided to accelerate our business layout in China is because we have clearly felt the rapid rise of ice and snow sports in China. The rapid growth of the number of ski resorts in China and the vast development space of the ice and snow industry have left a deep impression on us, "said Simone Pompilio, the relevant person in charge of the famous French snow sports equipment brand Luciano Group. In addition to opening physical stores in China, Luciano also focuses on... Each ski resort will showcase their products, Selling products on various e-commerce platforms has achieved a double harvest of benefits and influence. China's' ice and snow fever 'injects new momentum into the global ice and snow economy Zou Xinxian said that the rapid development of China's ice and snow economy is not only a successful practice of the concept of "ice and snow are also mountains of gold and silver", but also a vivid reflection of the strong potential of China's economy. The ice and snow economy promotes the development of related industries such as ice and snow sports and ice and snow tourism, driving economic growth and helping to adjust and optimize industrial structure, energy structure, investment structure, and consumption structure. In recent years, the international exchange and cooperation of ice and snow sports and ice and snow economy have continued to heat up in some countries. Many countries are making efforts to tap into ice and snow tourism resources and promote the development of the ice and snow economy towards the entire industry chain. Zou Xinxian pointed out that compared with the ice and snow powers in Europe and America, the development of China's ice and snow economy still faces many challenges, such as the need to improve the entire ice and snow industry chain and enhance equipment manufacturing capabilities; The supply of ice and snow resources still needs high-quality development, and the standards still need to be continuously improved; The economic development level of some regions does not match the ice and snow resources; There are shortcomings in the cultivation of ice and snow talents, and the ice and snow competition system is not yet sound; The foundation of ice and snow culture needs to be consolidated, and the level of popularization among the public still needs to be improved; The ice and snow policy system also needs to be connected to better exert its overall effect. We should actively learn from international experience, take international ice and snow events as an opportunity, and work together with the government, enterprises, and the whole society to promote the development of the ice and snow economy. Since the beginning of winter, with the booming development of the ice and snow economy, many parts of China have seized the opportunity to carry out international exchanges and cooperation in ice and snow, and promote the "going global" of ice and snow product services. In Shenyang, Liaoning Province, the 2024 Liaoning International Ice and Snow Economic Cooperation Negotiation and Promotion Conference was held, where Chinese and foreign guests from more than 20 countries and regions conducted in-depth exchanges on topics such as ice and snow tourism, ice and snow sports, and ice and snow equipment manufacturing. In Jilin City, Jilin Province, the Second World Ice and Snow Economy Conference attracted diplomatic envoys, business representatives, and industry experts from 17 countries to gather together and discuss future cooperation in the ice and snow economy. In Harbin, Heilongjiang Province, the "Hello! China" -2025 China Ice and Snow Tourism Overseas Promotion Season Launch Ceremony "Ice and Snow Dreams" Global Promotion Conference was held, inviting overseas tourists to come to China for an ice and snow appointment. Currently, China is actively deepening its cooperation in the ice and snow economy and sharing the "ice and snow opportunities" with the world. The Opinion clearly proposes measures such as building a high-level international ice and snow exchange and cooperation platform, and constructing an international ice and snow economic cooperation platform. For example, take the opportunity of the construction of the China Shanghai Cooperation Organization Ice and Snow Sports Demonstration Area and the "Ice and Snow Silk Road" to create a new platform for mutual benefit and win-win results for the SCO and the "the Belt and Road" countries; Support the establishment of ice and snow zones or related events at the China International Import Expo and China International Fair for Trade in Services. Zou Xinxian pointed out that in order to better promote international cooperation in the ice and snow economy, the following measures can be taken: firstly, jointly organizing relevant international ice and snow events to provide more opportunities for competitive exchanges for ice and snow athletes; The second is to create an ice and snow sports IP with Chinese style; Thirdly, we will work together with relevant countries to build ice and snow resorts and ice and snow film and television IP cities, and jointly support the development of the global ice and snow economy; The fourth is to promote the development of peripheral products related to ice and snow culture, enhance brand value, and improve the internationalization level of China's ice and snow industry. (New Society)