Recently, including Huawei OPPO、 Several consumer electronics manufacturers, including Honor, have announced the integration of their mobile phones and other products into DeepSeek. The reporter visited multiple mobile phone stores and found that consumers generally have a high acceptance of the new features. Industry insiders say that the deep integration of AI and consumer scenarios is reshaping the logic of consumption, not only driving the consumer market, but also expected to further promote the intelligent upgrading of consumer electronics products. At an OPPO store in Beijing, a staff member told reporters that the recently released new product OPPO Find N5 has attracted the attention of consumers, especially its voice assistant Xiaobu, which has been integrated with DeepSeeker R1 full blood version. Many consumers come to the store to actively try it out. The reporter also saw at a certain Honor store that many computers and mobile phones displayed promotional images of DeepSeek integration on their default display interfaces. The store staff stated that consumers have a high level of interest in DeepSeek's integration, and the store is actively promoting it. Previously, many customers who came to the store would choose to open games to test the performance of their phones. Recently, some customers have also deliberately tried the functions of AI, and even brought children to try out AI tutoring assignments. Overall, young people are mainly interested in AI assistants. In fact, not only mobile products, but also more consumer electronics products such as smart glasses and headphones are expected to benefit from the application of big models such as DeepSeek. Dongguan Securities Research Report pointed out that AI wearable devices have become one of the best landing scenarios for end-to-end AI due to their advantages such as close fitting, natural interaction, and portability. Taking AI earphones as an example, third-party organizations predict that by 2035, the penetration rate of AI+AR smart glasses will reach 70%, which is comparable to the scale of smartphones, bringing new growth points for related SOC chip and storage manufacturers. According to a research report by Wanlian Securities, DeepSeek can be deployed at a low cost on the end side, and various terminal manufacturers and brands actively integrate DeepSeek, integrate intelligent assistants, and enhance AI functions. The AI wave continues to advance, and with the consolidation of hardware foundations, the decrease in model deployment costs, and the increasingly prosperous application ecosystem, AI end-to-end deployment is expected to accelerate, driving further growth in consumer terminal markets such as AI smartphones and AIPCs. With the active integration of various brand manufacturers into DeepSeek, the AI product application ecosystem is expected to be further improved. In the future, an open source model may be formed to provide a foundation for brand manufacturers to design demand scenarios and expand the vertical capabilities of the model. Zhang Yingxi, a researcher at the Institute of Finance and Economics Strategy of the Chinese Academy of Social Sciences, stated in an interview with reporters that with new technologies such as artificial intelligence and big data empowering consumer innovation, the market is constantly emerging with new products, scenarios, and experiences. In the future, the innovation field of AI+consumer scenarios is worth paying attention to and is expected to drive the sustained development of the consumer market. (New Society)