Data shows that the number of online shopping users in China has exceeded 900 million, with post-90s and post-00s being the main force of digital consumption. But according to a visit by a reporter from People's Daily, it was found that young people's love for online consumption is not contradictory to their enthusiasm for shopping, and many physical stores are actively embracing young people. Since the emergence of online shopping, the public's consumption habits have undergone earth shaking changes. How can I help you, dear? "Replaced the greeting of" Hello and welcome "; The recommendation page of shopping websites is covered with the slogan 'Don't miss it when you pass by'... However, this does not mean that physical stores have become a 'thing of the past'. Compared to online shopping, the unique social function is the advantage of physical stores. Compared to the "weakly connected" digital social media, face-to-face interaction with three or five friends, such as "strolling, eating, and chatting", is still a popular way of entertainment for many young people. At the same time, the "try" and "feel" of physical stores also directly hit the pain points of some people's consumption. It can be said that consumers' expectations for physical stores are no longer just about material consumption, but have added additional functions such as culture and emotions. This also means that the focus of physical stores must shift from "bartering" to "pleasing people". Facing the future, if physical stores want to successfully retain customers, they cannot avoid the core keyword of "people". Transform business philosophy. For example, shifting the focus of business from the "transaction process" to the "experience center" to provide consumers with immersive services; Launch "pet friendly" featured services; wait. Currently, some physical store owners use "chatting with others" as their main selling point - it doesn't matter whether they buy or not, they are friends when they come, and they come to browse when they have free time. This social+consumption model actively responds to the consumption demands of young people who value consumption experience and emotional value, and is a beneficial attempt. Innovation cross-border linkage. The old underground shopping mall "exploded" in the anime gathering place, and Animation Star City wrote the "counter attack" of "local Akihabara"; Hot pot+tea break+singing "further enriches the customer consumption experience; The bright and clean vegetable market has become a new check-in point for gathering urban fireworks... The success of many cross-border cases once again confirms that there are only sunset enterprises, not sunset industries. Next, physical stores should also anchor the social, experiential, and spiritual cultural needs of young people, daring to think, act, and innovate, using more consumption scenarios to gather popularity and make business opportunities prosperous. (New Society)