The global market has a strong demand for Chinese stories, "said Richard Bradley, Chief Creative Officer and co-founder of Lion TV in Chengdu on the 27th." The world is curious about China, and high-quality Chinese themed content is highly attractive. The 12th China Online Audiovisual Conference opened in Chengdu on the same day. Bradley delivered a speech titled 'Collaborative Narrative in the Age of Global Media: A Case Study' during the opening ceremony keynote speech. Over the years, we have produced dozens of hours of documentaries in China Bradley stated that Chinese culture and civilization are important themes for his cooperation with Chinese partners. In recent years, documentaries such as "China's Treasures" and "The Mystery of the Terra Cotta Warriors" jointly created by the two sides have achieved good overseas communication effects. For example, millions of viewers watched the series of "China's Treasures" through the BBC Global News Channel; The Mystery of the Terra Cotta Warriors, produced to commemorate the 50th anniversary of the archaeological discovery of the the Mausoleum of the First Qin Emperor in Xi'an, has landed in more than 120 countries and received great praise. Bradley's camera is also documenting contemporary China. "There are also countless wonderful stories to tell in contemporary China." He said that the Chinese Spring Festival - the world's largest event produced by him was shot in Harbin, Beijing and Hong Kong, and it took nearly three hours to show the grand occasion of the Chinese Spring Festival to the global audience, causing a warm response; The third season of "China You Don't Know", which was co produced with Jiangsu Radio and Television Station, tells the story of contemporary China in different fields such as technology, culture, environmental protection, and wildlife conservation. After broadcasting, it has covered more than 200 countries and regions around the world. With the rise of globalization platforms, digital revolution, and artificial intelligence generated content (AIGC), Bradley sees the opportunities created by technological and communication innovation. "Our documentary 'When Socrates Meets Confucius' produced by Jiangsu Radio and Television Station will use AIGC technology to give vivid images to great philosophers from both the East and the West, and engage in a cultural dialogue that transcends time and space.' We are also developing a series that tells the story of Chinese poet Xu Zhimo's past in Cambridge, '" Bradley said. "In this era where cross-cultural communication is crucial, the story of this cultural exchange pioneer holds special significance." (New Press)