Taking advantage of the situation to promote the improvement and expansion of office supplies
2025-03-31
Since the beginning of this year, with the stable start of economic operation, the demand for office supplies has increased in many industries, driving the development of office supplies consumption. Office supplies consumption is an important component of commodity consumption, involving multiple fields such as manufacturing, logistics, and retail. Promoting the improvement and expansion of the office supplies industry, encouraging enterprises to adopt more digital, intelligent, and green office supplies, can help unleash the potential of domestic consumption, promote the development of green economy, and drive the development of upstream and downstream industries. In recent years, the consumption of office supplies in China has shown a good development trend, with a significant increase in consumption scale. According to data from JD.com, from February 9th to February 23rd, 2025, the year-on-year growth in transaction volume of commercial furniture, office paper, office consumables, etc. reached 210%, 135%, and 99%, respectively. The first and second tier city groups are the main consumers of office supplies, accounting for over 40% of the total transaction volume. The level of personalized and customized development of office supplies is constantly improving. Consumers not only pay attention to the efficiency of office supplies, but also value the aesthetics and comfort of office supplies. New products such as ergonomic chairs, adjustable desks, keyboard holders, and waist cushions are widely welcomed. Under the trend of economic recovery and positive development, the consumption of office supplies in China has broad development space. To seize the opportunity, we need to enhance the level of customized research and development of office supplies, expand the sales channels of office supplies enterprises, promote the consumption of green office supplies, and continue to promote the upgrading and development of office supplies consumption. Enhance the level of customized research and development for office supplies. Encourage office supplies companies, procurement units, research and development institutions, etc. to strengthen cooperation, share market information and resources, promote product iteration and updates, and launch more new intelligent, comfortable, and aesthetically pleasing office supplies. Guide office supplies companies to make reasonable use of user feedback data, continuously strengthen personalized and customized research and development of office supplies, and meet the diverse needs of enterprise employees. Supporting office supply enterprises to build flexible manufacturing systems, utilizing technologies such as artificial intelligence to enhance research and development design capabilities, continuously reducing production and research costs, utilizing reverse customization models to improve product performance and quality, and providing consumers with economical and practical office supply choices. Expand sales channels for office supplies enterprises. Encourage high-quality office supplies brands to enter office buildings, commercial districts, and progressive streets, strengthen the display and sales of office supplies, and enhance brand influence and visibility. Support office supplies enterprises to rely on e-commerce platform channels, use live streaming sales, short video marketing and other models to expand sales channels and expand the sales scope of office supplies. Encourage e-commerce platforms to set up dedicated sales areas for office supplies to stimulate consumer purchasing enthusiasm. Encourage cities with conditions such as central business districts, industrial parks, and enterprise clusters to hold events such as office supplies procurement festivals and shopping festivals, encourage the issuance of consumption vouchers, and promote the sales of office supplies. Promote the consumption of green office supplies. Integrate resources from government, associations, enterprises, research institutions, etc., continuously improve the standard system for purchasing green office supplies, and encourage enterprise employees to prioritize the purchase of environmentally friendly products such as green energy-saving equipment. Establish a unified certification system for green office supplies and encourage consumers to choose environmentally friendly office supplies. Advocate the concept of green consumption and guide enterprise employees to develop low-carbon office habits such as saving paper and double-sided printing. Conditional enterprises can explore the "trade in" campaign for office supplies, strengthen the recycling and utilization of waste office supplies, and promote the development of green and circular economy. (New Society)
Edit:Luo yu Responsible editor:Zhou shu
Source:ECONOMIC DAILY
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