Between the green bricks and grey tiles, the ancient charm lingers long; Everywhere is bustling with shops and businesses. As the birthplace of commercial culture in Xingtai City, Hebei Province, Nanguan has been a major commercial hub for department stores since ancient times. The ancient official road runs through it, and merchants gather here, known as the "Good South Pass". As an ancient city with a history of over 3500 years, Xingtai has been deeply implementing the strategy of cultural revitalization in recent years, actively promoting the protection of the ancient city and the restoration of historical districts. Taking advantage of this "east wind", the historical and cultural district of Haonanguan has carried out a series of protective renovations that integrate elements of the times, strengthen the integration of business formats, and enrich product supply. During the just passed May Day holiday, Haonanguan became a popular check-in spot for internet celebrities in Xingtai City, attracting numerous tourists. Old streets and alleys carry the millennium old commercial veins of Xingtai, formerly known as Xingzhou. Haonanguan is located in the outer city of Xingzhou Ancient City and is the commercial center of the ancient city. Passing through the archway, we entered Haonan Pass. Under the guidance of the tour guide, tourist Wang Lin took an immersive tour of Haonanguan, a historical and cultural block that carries a thousand year old commercial memory and is a 'living museum' composed of eight criss crossing old streets. The traditional buildings here are concentrated, with a large span of time and rich cultural connotations. During the Ming and Qing dynasties, Xingzhou gradually became an important handicraft and fur distribution base in North China, and Haonanguan was the most important commercial distribution center in the city. As the northern starting point of Haonanguan, the 268 meter long North Street was once one of the busiest commercial streets in Xingtai. The street still maintains the ancient width of "three zhang three" (about 11 meters), with 77 Republican style single buildings standing quietly on both sides. The wooden plaque at the northern end of the street, which reads "Former Site of Xingtai Shoe Store," tells the story of the prosperity of the local footwear industry. During the reign of Emperor Guangxu of the Qing Dynasty, the shoe workshops here had already reached a considerable scale, and their products were exported to various parts of the country, becoming important military supplies during the Anti Japanese War. The 'release shoes' produced here are well-known. About a hundred meters south along the street, the three big characters "Federation of Industry and Commerce" stand out prominently on the brick wall. This is the former site of the Federation of Industry and Commerce at 44 North Street. In December 1945, the first industrial and commercial federation organization of New China, Xingtai City Merchants Association, was born. Continuing south, passing through the east-west West Street, one enters the Flower Market Street named after the Qing Dynasty's Daoguang era. This 295 meter long old street was once an important distribution center for cotton and other fabric products. From the 68 renovated traditional buildings, it is not difficult to glimpse the prosperous scene of this place back then. Strolling through the old street, every building tells a unique story: the first weaving machine rotating in Zhai's courtyard opened the precedent for modern textile industry in Xingtai; The front store, middle courtyard, and back courtyard layout of Budaiyuan showcases traditional commercial wisdom; The ruins of the old post office at 333 West Street witness the changes in communication methods in Xingtai... "The old street is not long, but it is filled with history," Wang Lin sighed. There are too many treasure shops in Haonanguan, both quaint and trendy, to fully explore today's bustling business! ”Recently, tourist Zhang Bingxia excitedly said while checking in at Haonanguan. In Haonanguan flagship store of Bianque Hall in Spring City, Yang Su, a citizen, is tasting authentic Tonic Diet tea. This store is a composite space with the theme of traditional Chinese medicine culture, cleverly integrating traditional Chinese medicine diagnosis and treatment, health preservation experience, and cultural creativity. The Bianque San Dou drink, which has a refreshing and refreshing taste, is a hot selling item in the store. We hope to bring traditional Chinese medicine culture to the public, especially young people, through these innovative products, "said Wang Haiyan, the store manager. At the corner of the street, in Xing Baici Aesthetic Art Museum, customers are selecting tea sets. White porcelain is a cultural treasure of Xingtai. This Xingtai white porcelain tea set has a delicate texture and pure glaze color, making it a perfect gift for tea lovers. "Citizen Zhao Zixin couldn't put down her newly purchased tea set. Xing kiln is the birthplace of Chinese white porcelain, famous for its white porcelain. The emergence of Xing white porcelain broke the situation of "celadon dominating the world". The art museum not only displays classic vessel shaped works resembling silver and snow, but also modern creative works with various shapes and colorful glazes. During the May Day holiday, the average daily passenger flow is about 1000 people. Cultural and creative products such as refrigerator stickers, postcards, and tea sets are very popular, "said Sun Tao, the person in charge of the museum. This is not only a exhibition hall for Xing white porcelain, but also a place to spread the history and culture of Xing kiln. Moving step by step, in the nearby Xingzhou Tourist Photography Base, makeup artists are busy creating ancient style looks for tourists. We offer clothing from different dynasties such as Tang, Song, and Yuan, and regularly update our makeup scenes to give customers the feeling of constantly browsing and being new, "said Wang Lei, a makeup artist at the store." During the May Day holiday, the store can receive more than 100 customers a day, and popular clothes and accessories are in short supply. "" We adhere to the concept of innovation in protection, retaining historical imprints while injecting youthful vitality. ”Liu Weilin, Deputy General Manager of Xingtai Guyun Cultural Tourism Co., Ltd., said that currently, the block has gathered more than 110 characteristic merchants, covering more than 20 innovative business formats. Experiential cultural tourism is flourishing. Recently, at around 10am, the brass whistle of police officers, the bell sound of rickshaws, and the drumming of freight forwarders, full of a sense of the times, echoed in Haonanguan. Sir, do you know where the largest fur distribution center in Haonanguan is? ”The 'vendor' wearing a coarse cloth shirt suddenly stopped the tourist and asked for directions. Beijing tourist Lin Zihan excitedly said, "Experiencing the style of the Republic of China in an interactive situational drama is so immersive!" As night falls, the cultural feast of the neighborhood becomes even more exciting: the ancient costume stilt show wins applause from the whole house, traditional folk art and modern street dance are performed on the same stage, and the technologically advanced artificial intelligence mechanical dog and the beautiful flower fairy parade complement each other, bringing visitors a unique cultural and tourism experience. We focus on immersive experiences, through scene restoration, interactive performances, and other forms, allowing tourists to have a deep understanding of the history and culture of Nanguan and even Xingzhou Ancient City. ”Su Hao, the person in charge of Xingzhou Quyi Society, introduced that during the Republic of China period, Haonanguan was a gathering place for folk art, and street acrobatics, drumming, storytelling and other performance forms were deeply loved by the people. Nowadays, through careful arrangement, not only has the cultural atmosphere of the past been restored, but it has also been endowed with new contemporary connotations. At present, Haonanguan is accelerating the construction of a high-quality cultural and tourism themed block that integrates specialty cuisine, good retail, intangible cultural and creative industries, parent-child entertainment, inns and guesthouses, bars and tea rooms, and other businesses. We will continue to increase immersive cultural experiences, create theaters without walls, form an annual, scattered cultural exhibition mode, break the boundaries of viewing, and achieve the transformation of citizens and tourists from 'passive viewing' to 'active integration'. ”Xu Xinglong, the person in charge of the Ancient City Development and Protection Management Center in Xiangdu District, Xingtai City, said. (New Society)