The deep integration of culture and technology promotes the transformation of the form, content, and dissemination methods of the cultural industry, reshapes the process and mode of cultural production and consumption, provides new opportunities for the high-quality development of the cultural industry, and opens up new paths for the creative transformation and innovative development of excellent traditional Chinese culture. Against the backdrop of technological iteration and rapid development of artificial intelligence, promoting the deep integration of culture and technology, further liberating and developing new cultural productivity, has important practical significance. The new cultural format characterized by the deep integration of culture and technology is an industrial organization form that adapts, matches and integrates with the iterative upgrading of Internet and digital technology, and an important engine to promote the optimization of economic structure and the upgrading of cultural industry. The integration of culture and technology is an inherent requirement for shouldering the cultural mission of the new era. Therefore, we should focus on the strategic goal of building a strong cultural country, plan the development of new cultural formats within the overall framework of promoting the great development and prosperity of socialist culture, grasp the future direction of cultural industry development, and win the initiative in cultural industry development. Efforts have been made in various regions to promote the integration of culture and technology. For example, Hunan has taken the opportunity of creating a national cultural and technological integration pilot zone to implement the "Intangible Cultural Heritage+Tourism" and "Intangible Cultural Heritage+Technology" integration actions, enhancing the digitalization and greening level of traditional crafts such as fireworks, ceramics, and Hunan embroidery; Shandong has issued relevant documents, proposing to build around 50 provincial-level cultural and technological integration demonstration bases with distinctive characteristics, strong demonstration capabilities, standardized management, and complete supporting facilities, and around 100 provincial-level cultural and technological integration leading enterprises with well-known brands, leading industry development, and strong competitiveness; Guizhou has made use of the Internet, AI and other scientific and technological means to create a new scene and experience of "science and technology+cultural tourism". Guizhou Long March Cultural Digital Art Museum (red ribbon) tells a good red story in the form of "science and technology+cultural tourism", which is loved by tourists inside and outside the province. The integration of culture and technology is not simply the addition of physical meanings, but the development and qualitative leap of cultural industries driven by chemical reactions. Empowering culture with technology to obtain new forms of expression and dissemination modes, promoting the organic combination of technology integration and content innovation, and creating spiritual and cultural products loved by the people. The profound and extensive Chinese civilization is a unique spiritual symbol of the Chinese nation, and the excellent traditional Chinese culture plays an important role in the history of Chinese civilization and human civilization. Therefore, it is necessary to attach great importance to the exploration of the excellent traditional cultural characteristics of China, and transform the cultural resources containing the spirit of Chinese civilization into cultural production factors through "culture+technology". Utilizing advanced technology to provide a new expression medium for excellent traditional culture, further expanding communication channels through new media technology, fully activating its vitality, and injecting technological wings into cultural innovation. Digital technology, as an important technology leading the new round of information transformation, profoundly affects the form and content production of cultural products. Various regions can fully tap into local cultural resources based on their actual conditions, and use new technologies such as audio-visual, artificial intelligence, AR (augmented reality), VR (virtual reality), etc. to promote the digital transformation and upgrading of cultural products. For example, in creating immersive cultural experience projects, high-tech is used to push products to break through the boundaries of media, carriers, time and space. Through technological means, an immersive environment that integrates visual, tactile, auditory and other experiences is created, allowing audiences to experience the unique charm of culture firsthand. People have noticed that in Guanghan, Sichuan, Sanxingdui Research Institute empowers the entire chain of cultural relic excavation, restoration, and exhibition with technology, achieving a "digital rebirth" and "speaking up" of cultural relics; In Dunhuang, Gansu, the "Digital Dunhuang" that collects massive data resources is shared globally, enabling the viewing of cultural relics inside and outside the caves. Culture and technology both have the characteristics of innovation driven and knowledge intensive, and should continuously stimulate various entities to participate in promoting the endogenous driving force of cultural and technological integration and development. Emphasis should be placed on strengthening system planning, establishing institutional mechanisms conducive to the free flow of innovative factors, and achieving resource optimization and integration through innovative policy supply and bold exploration of operational mechanisms. Implement the strategy of driving major cultural industry projects, forming an industrial closed loop that integrates technology research and development, project incubation, cultural exhibition, cultural investment, and cultural trading. The competitive advantage of the integration of culture and technology is based on revolutionary breakthroughs in technology and innovative allocation of production factors. To achieve deep transformation and upgrading of the cultural industry, we should avoid problems such as impatience and shortsightedness, improve patient capital to support the development of new cultural industries, and provide a more inclusive and supportive innovation and entrepreneurship environment for technological breakthroughs. Talents are the primary resource for innovation and integration. Based on the strategic needs of cultural industry development, implement more proactive and effective talent training policies, and improve the innovative talent training system. Strengthen the dominant position of enterprises in technological innovation, improve intellectual property transactions, and effectively stimulate the innovation vitality of enterprises and researchers. Establish a cultural and technological integration venture capital fund and start-up capital to attract high-end talents with competitive compensation and accelerate the development of new cultural formats. (New Society)