A concert ticket can unlock discounts on tickets to nearby hotels and scenic spots; A marathon race number card can enjoy accommodation and dining discounts; A movie ticket stub can be used to purchase discounted products at supermarkets... Since 2025, as an important window for high-end and fashionable consumption in Qingdao, Shandong, the "ticket stub economy" has quietly emerged in Shinan District. With the advantage of gathering consumer resources, the district connects diverse consumption scenarios, allowing small ticket stubs to unleash the power of consumption. I originally just wanted to go to Qingdao to attend a concert, but after seeing that concert tickets could be used to discount visits to attractions such as the Qingdao TV Tower and the Cloud Sea Sky, my friends and I decided to stay in Qingdao for an in-depth tour. ”Yang Mengxue, a tourist from Zibo, said, "You can play around Qingdao with just one ticket, and we will come again next time!" Currently, more and more young people are willing to travel to a city for a performance. The "ticket economy" closely links many consumption links in the cultural and tourism industry chain, such as transportation, accommodation, and catering, making tickets, air tickets, ball tickets, etc. a link connecting urban consumption, successfully driving the transformation of consumption mode from singularity to "chain". We firmly grasp this new trend of consumption and encourage major scenic spots and hotels to actively participate in the linkage of 'ticket economy' such as concerts and sports events, converting the flow of performances, events, etc. into consumption increment, injecting new vitality into regional economic development. ”Zhao Jian, Deputy Director of the Culture and Tourism Bureau of Shinan District, Qingdao, introduced that the recently launched "Travel with Events" activity has transformed "football tickets" into "travel passes", allowing fans to unlock hotel, scenic spot discounts, and special cultural and tourism activities in one stop while watching the game, achieving the integration of multiple formats for development. On April 20th, the 2025 Qingdao Marathon started shooting. Outside of the competition, contestants can enjoy free admission or discounts to multiple scenic spots with their number plates. Data shows that during the marathon, the average occupancy rate of the 22 hotels participating in the event in Shinan District was 82.2%, an increase of 9.88% compared to the previous week. Sports events have successfully transformed into the "traffic engine" of urban economy. Zhao Jian stated that the development of the "ticket economy" reflects the economic vitality brought by consumption innovation, from the "credentials" of concerts and sports events to the "passport" of new cultural and tourism consumption experiences. In the future, we will continue to tap into the potential of the 'ticket economy', promote the deep integration of business travel, cultural and sports exhibitions, make linkage more efficient, and promote the sustained release of regional consumption vitality, "said Zhao Jian. (New Society)