Breaking down, commentary, mixed cutting, and secondary creation... Film and television derivative content has always been popular on short video platforms. Someone once calculated that film and television related content contributed 34.7% of the traffic to short video platforms, bringing considerable click through rates, but at the same time, it also raised some concerns. From a content perspective, short videos derived from film and television can be mainly divided into two categories: one is summary short videos, which focus on extracting the story plot, often capturing the main characters and main storyline to quickly explain the plot; The other type is appreciation type short videos, which take multiple specific perspectives and analyze the main theme, style, techniques, philosophical thinking, etc. of the film based on the context of film history and market performance. In today's fast-paced society, the difficulty of screening information and selecting films continues to increase. Short and concise summary videos compress a two-hour movie into a few minutes, allowing viewers to understand the main plot in a very short time, which is in line with the characteristics of small screen mobile viewing and meets the fragmented viewing needs. Many people are accustomed to watching the corresponding summary short videos before deciding whether to watch the complete work; There are also many people who equate watching a synopsis with watching a movie, satisfied with the experience of watching a movie in just a few minutes. However, due to the limitation of video duration and the demand for traffic popularity, summary short videos, in order to seek speed and simplicity, will use fixed story templates to forcefully narrate various films and TV dramas, and use tags to frame characters, such as simply classifying characters as "good people" and "bad people", with female leads using the pseudonym "Xiaomei" and male leads using "Xiaoshuai" to refer to them. To attract attention, there is a tendency to highlight controversial plot points in the film and interpret them out of context. Film is a comprehensive art form, and the release of its infectious power requires a high degree of synergy among various audiovisual means. The effects of rendering the environment, shaping characters, and elevating the theme can also be achieved through the means of film and television. The audience can feel the bravery and fearlessness of the soldiers of the Chinese People's Volunteer Army from the magnificent and arduous war scenes in "The Chinese People's Volunteer Army: Battle for Survival"; Hello, Li Huanying "is touching not because of its complex plot or sharp conflicts, but because of its many authentic and lifelike details; Article 20 demonstrates the strength and warmth of law and justice, which cannot be separated from the resounding statement and superb performance of the prosecutor at the end. No matter how exciting the summary type short video is, it cannot replace the high-quality aesthetic experience brought by the audiovisual effects, camera language, performing arts, narrative details, and other aspects of film and television dramas. The fact shows that when audiences flock to the cinema to watch good works, the attention and click through rates of appreciation videos, as well as documentary videos such as production records, behind the scenes stories, and interviews with the creators, will continue to rise, while summary short videos will be cooled down. This means that the artistic qualities and aesthetic value of movies will not be replaced in the era of short videos, and the deep experience brought by cinema viewing will become even more scarce and precious. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
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