In the new era, the people's demand for cultural life has shifted from "whether there is" to "whether it is good or not", and higher requirements have been put forward for the quality, coverage, effectiveness, and convenience of public cultural services. Improving the level of public cultural services is not only an important way to meet the spiritual and cultural needs of the people, but also a fundamental project to promote the prosperity and development of socialist culture. We should take further comprehensive deepening of reform as the starting point, continuously improve and perfect the public cultural service system, focus on bridging the "last mile" of cultural services, and effectively enhance the level of modern public cultural services. Continuously deepen the reform of cultural system and mechanism. Practice has proven that deepening reform is an effective way to break down institutional barriers that restrict cultural development, and can effectively stimulate the vitality of public cultural services. One is to establish a modern governance system of "government led, social participation, and diversified supply", form a mechanism for co construction, co management, and sharing of cultural facilities, optimize the cultural management system, improve the cultural market access mechanism, encourage social capital to enter the public cultural service field, and form a multi-level supply system led by the government, operated by the market, and participated by society. The second is to deepen the reform of the cultural supply system, achieve the transformation from "sending culture" to "planting culture", and cultivate the endogenous driving force of grassroots culture. We need to change our thinking, change the single model of government's overall responsibility and the passive acceptance of the masses, and focus on cultivating local cultural backbones by establishing a cultural instructor system, cultivating rural cultural talents, and supporting the masses' literary and art teams, so that the masses can change from a "spectator" to a "main role", and let culture take root and grow at the grass-roots level. Promote balanced development of urban and rural public cultural services. A sound public cultural service system that covers both urban and rural areas and is convenient and efficient is an important way to promote the standardization and equalization of basic public cultural services. On the one hand, we need to promote the integration of urban and rural public cultural service systems, improve the national, provincial, municipal, county, township, and village (community) six level public cultural service networks, and fill the gaps in public cultural services and other aspects. On the other hand, it is necessary to improve the standard system for urban and rural public cultural services, and to unify, quantify, decompose, and set various standards for urban and rural public cultural services according to local conditions. In this regard, Jiangsu has taken the lead in achieving a five level public cultural facility network system of "four museums in the province, three museums in the city, two museums in the county, one station in the township, and one room in the village", basically forming a "15 minute cultural circle" in urban communities and a "ten mile cultural circle" in rural areas, making active explorations to effectively improve the level of modern public cultural services. Truly enabling high-quality cultural resources to reach the grassroots level. Establishing a direct mechanism for high-quality cultural resources to the grassroots level will help further enhance the balance and accessibility of high-quality cultural resources, break down the obstacles of cultural resource sinking, and improve the effectiveness of public cultural services. We should be guided by the actual needs of the grassroots, focus on "quality" and "direct", fully utilize emerging means such as digital technology and artificial intelligence to continuously improve the supply and demand docking mechanism and cultural demand feedback mechanism, transform from "one-way output" to "two-way interaction", and improve the utilization rate of cultural facilities and public participation. We should take solving the problems of "whether cultural resources are good or not", "grassroots to not", and "whether the mechanism of cultural service supply is alive or not" as the starting point, promote "order based", "menu based", and "appointment based" services, and effectively enhance the pertinence, accuracy, and effectiveness of cultural services. We must vigorously cultivate grassroots cultural talents. Establish a collaborative supply mechanism of "government+society", further strengthen the construction of grassroots cultural teams, and enhance the professional level of grassroots cultural workers through training, incentives, and models such as "cultural volunteers". Promote consumption transformation and upgrading through deep integration of culture and tourism. Culture "is the soul of" travel ", and" travel "is the carrier of" culture ". The deep integration of culture and tourism, through content shaping based on market demand, can fully unleash the market value of cultural elements, break through existing industrial boundaries, achieve the reorganization and integration of resource elements, stimulate new products and formats, thereby driving cultural consumption and driving the development of the cultural industry. We must adhere to creating excellent product formats, creating differentiated cultural and tourism products, and expanding cultural and tourism consumption space. We should vigorously enrich the cultural consumption scene and pay attention to the driving effect of economic activities on cultural and tourism consumption. To promote smart cultural tourism and enhance consumer experience. Relying on digital technology to achieve multi-dimensional cultural display, immersive gaming experience, and convenient tourism travel, only in this way can a new consumption trend of cultural shaping tourism, tourism promoting culture, and cultural tourism complementing each other be formed. (New Society)