I just found out recently that Jiangsu people are so good at playing with memes. During this period, Jiangsu is hosting a city football league, known as the "Su Chao". I haven't watched the game much, but as soon as I walked in the game comments section, I almost didn't come out. This is an amateur event participated by 13 cities in Jiangsu. The organizers were originally worried that no one would watch, but as they kicked it, it became popular all over the network. There have always been internet memes about Jiangsu, such as "Thirteen Taibao" and "Bulk Suzhou Strong", which means that all 13 cities are strong, but no one is willing to accept anyone. This' Su Chao 'perfectly gave them a stage for' competition ', but this' competition' is not only on the field, but also outside the field. In the past, it was often the spontaneous behavior of netizens to play memes between regions. However, this time, each participating city personally stepped down. The official account of "Nanjing Release" tweeted with the title "Competition First, Friendship 14th". Wuxi and Nanjing faced each other, and local media in Wuxi posted a poster saying that Wuxi peaches kicked you away as a "duck". In Jiangsu, there has always been a competition to determine who is the "leader" in the province. Now, the title "Nange" may also belong to someone else, as Nantong has won three consecutive games in this competition. But soon after, some people expressed their dissatisfaction. Dainan Town in Taizhou hung a banner, stating that there is only one Nange in Jiangsu - Dainan, and also noted that it belongs to the Atai family, at the town level, and costs 40 billion yuan. I think this may be the main reason why Su Chao and Su Chao memes have sparked heated discussions across the internet. Football is a highly competitive sport that requires not only technical skills but also physical strength. The city league, which is a nationwide competition, has brought football back to its essence as a national sport. Although most of the players on the field are amateur teachers and delivery drivers, everyone plays with all their might. The reason why the 13 cities in Jiangsu are not convinced of each other is also because everyone has their own strength, and no one is much inferior to each other. Therefore, a belief of the same frequency has been formed both on and off the field, that as long as they really have strength, anyone can compete as the "big brother". This spirit may be an important reason for Jiangsu to maintain its momentum as an economic powerhouse in the long run. In the hot summer, fueled by the passion of football, this spirit also inspires everyone and gives them confidence to face various challenges. Things are strange and strange here. Although they were fiercely competing with each other, what people felt in it was not tension, but a sense of relaxation, which even made them laugh uncontrollably after watching it. To put it simply, this is because comparing and gesturing between truly skilled experts can actually improve everyone's level, both economically and in sports. So everyone can afford to play and lose, for example, Changzhou lost several games in a row this time, and people joked that Changzhou lost as Diaozhou and then as Jinzhou. Changzhou Culture and Tourism immediately posted a short video, self deprecating for not being able to "hold on to the strokes". It seems that everyone is' fighting each other ', but in fact, they all have an open attitude towards each other. Many cities offer free admission tickets and souvenirs to visiting team tourists, especially by incorporating local specialties into the "confrontation" posters. This move was very clever, and in a sports event, it made the cultural and tourism industry the biggest winner. Data shows that "Su Chao" attracted 90000 spectators to watch the game live, driving a 14.63% increase in the total consumption of UnionPay's cross regional cultural and tourism channels in six home cities. Some sister provinces are also eager to try new ways of using sports to drive cultural and tourism. Starting from Zibo barbecue, the cultural and tourism industry has entered a new stage. The development of the cultural and tourism industry ultimately requires finding ways to encourage people to step out of their homes and into offline consumption scenarios. Zibo and Harbin attract people to experience different consumer experiences through sincere service. From the village supermarket in Guizhou to the Su supermarket this time, the unique sense of sports presence and participation are used to attract people, while Jiangsu combines local culture to fully mobilize the enthusiasm, passion, and attention of the masses. This reminds people that there are many ways to develop cultural tourism, and it is crucial to find the most suitable one for oneself. Unlike most industries, cultural tourism is a relaxing industry. To find a way to make the masses play, the 'Bulk Jiangsu' collective has made a great exploration in this regard. (New Society)