Think Tank

'Maitian CBD' is a glimpse of beautiful China

2025-06-09   

At present, golden wheat waves are rising in the vast fertile fields, which is a common sight during the maturity period of wheat. However, a "wheat field" between cities unexpectedly became the recent "top stream". It not only received a large number of likes and shares from domestic netizens, but also attracted the attention of many foreign netizens. The wheat field that has received attention is located near the Asian Games Village in Qianjiang Century City, Hangzhou, Zhejiang, adjacent to the Zhejiang Jiangxi Railway to the west, with a total area of approximately 4567 acres. Why should this wheat field edge receive attention? Perhaps the reason lies in the unique sense of visual contrast created. On one side is the boundless golden wheat waves, on the other is the towering skyscrapers, and in the middle is the silver dragon like high-speed railway roaring by. This visually stunning urban pastoral landscape has left netizens in awe. The naming of this wheat field CBD by netizens keenly captures the contrasting characteristics of landscape combination elements. The elements that make up this "wheat field" landscape - wheat fields, high-speed trains, and buildings - combine to create a strong visual contrast and create a stunning scene. This visual contrast gives this wheat field a unique feeling, as described by a French netizen: "A very distinctive wheat field, located between high-rise buildings, forms a sharp contrast." In recent years, with the transformation of the digital society, urban broadcasting has been continuously strengthened in various parts of China. Creating cultural landscapes and shaping urban identity cards has become an important strategy for urban development and image building. Hangzhou is not only a historic city with profound cultural heritage, but also the "Number One City in China" with advanced development concepts. In recent years, Hangzhou has continued to make efforts in the digital media industry, forming a complete industrial chain in terms of traffic platforms, internet celebrity anchors, product supply, financing assistance, and other aspects. The "out of circle" dissemination of "Maitian CBD" is thanks to the strong support of Hangzhou's digital industry and people's creative extension of this cultural symbol. The "Wheat Field CBD" showcases the agricultural landscape in the city, and its seemingly simple combination is praised by netizens as "magical" because it is not simple in concept and practice. The seamless connection between urban and rural areas has generated strong ecological empathy and nostalgic resonance among netizens. In addition to symbolizing a bountiful harvest, "Maitian CBD" has two additional meanings in comments from netizens both domestically and internationally. One is green and environmentally friendly. Like the roofs of farms in Paris and vertical greenery in Singapore, the thousand acre wheat fields in Hangzhou showcase the efforts of Chinese cities to explore the concept of green development. The second is rural nostalgia. The beautiful rural scenery is enough to dispel the fatigue of long-term desk work, allowing busy "workers" to feel the joy and relaxation brought by the countryside in the city. No wonder netizens praise "Maitian CBD" as the "city of the future". In fact, how to integrate modern urban culture with agricultural culture, urban core areas with food functional areas, beautiful urban areas with beautiful countryside, and how to preserve or even iterate agricultural elements in the process of urbanization have been global challenges in the modernization process for hundreds of years. In the breathtaking urban countryside scenery of the "Wheat Field CBD", it presents the fusion of tradition and modernity, the resonance of humanities and technology, and the mutual achievement of rural and urban areas. The contrasting materials are integrated into a harmonious picture, which in turn triggers people's empathy for a better life. 'Maitian CBD' is a bottom-up discourse narrative spontaneously formed by social media, characterized by stronger interactivity and experiential experience, allowing people to immerse themselves in it. On overseas social media, images, videos, and interactive comments about "Maitian CBD" continue to emerge. These media are more like various' active enzymes', playing a magical catalytic role, supplementing the discourse categories of Chinese cities' external communication. Under such a narrative logic, the 'Maitian CBD' further enriches the three-dimensional image of Hangzhou and even China. Fundamentally, the reason why "Maitian CBD" can amaze netizens is because of its social and cultural significance, which is to explore how to achieve harmonious coexistence between nature and humans, integrate and iterate tradition and modernity, and thus realize the value of humanities and technology together. Chinese style modernization is a modernization that promotes harmonious coexistence between humans and nature, and is a unique Chinese practice. In this sense, 'Maitian CBD' provides both a solution and a vision, serving as a footnote to the real China and a glimpse into the beauty of China. (New Society)

Edit:Luo yu Responsible editor:Jia jia

Source:GMW.cn

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