Recently, the continuous high temperatures in many parts of the country have driven a comprehensive warming of the cooling economy. From a dazzling array of summer products to cool tourism centered around natural summer resources and integrating diverse leisure experiences, the cool economy is unleashing strong consumer momentum. 'Cool consumption' is a typical seasonal consumption that closely meets the needs of consumers during high temperature periods, with distinct timeliness and targeting. From a macro perspective, the cool economy plays an important role in unleashing consumption potential and stimulating economic vitality that cannot be ignored. Not only can it drive the short-term prosperity of related industries, but it can also promote the optimization and upgrading of consumption structure to a certain extent. ”Jiang Han, a senior researcher at Pangu Think Tank, said in an interview with reporters. With the continuous high temperature weather, "cooling products" such as summer home appliances and household items have quickly taken the C-position in the consumer market. In a large home appliance store in Beijing, the sales area for traditional home appliances such as air conditioners and refrigerators is crowded with people. The salesperson told reporters that the sales of air conditioners and refrigerators have increased significantly recently, and many popular models have even been out of stock. In addition to traditional household appliances, some innovative cooling technology new products are also highly sought after. In a corner of the store, a cooling fan that can simultaneously achieve the functions of air supply, humidification, and air purification has become the focus. The reporter saw that many consumers are gathered in front of the display area of the cooling fan, carefully understanding the product performance and characteristics. This type of cooling fan has many functions and feels much more practical than ordinary fans, "said a consumer who is currently choosing a cooling fan. Sunscreen products have also experienced a sales peak. Wearing a "facekini" on the face, wearing sun protection clothing, holding a parasol... "Fully armed" sun protection on the streets and outdoors has become a standard for many people. A salesperson from a certain sunscreen brand store told reporters that the sales of summer products such as sunscreen hats, sunscreen clothes, and ice sleeves have significantly increased in recent times, and many popular products need to be restocked. The market demand for 'cooling products' is strong and sales are growing rapidly, which fully demonstrates consumers' strong pursuit of a comfortable living environment in the hot summer. It also indirectly reflects that the cooling economy is flourishing and developing rapidly under the trend of high temperature and heat. ”During an interview with reporters, Zhan Junhao, a partner at Fuzhou Gongsun Ce Public Relations Consulting Co., Ltd., stated that relevant departments and enterprises should take the initiative to increase investment in products and services related to the cooling economy, and comprehensively support the high-quality development of the cooling economy. Under high temperatures, the market for "cool tourism" has surged in popularity. For example, as temperatures rise, Wuzhishan attracts many tourists to come and enjoy the mountains and waters with its unique tropical rainforest landscape and cool and pleasant climate. In the Wuzhishan Red Canyon Cultural Tourism Area, drifting projects have become a popular choice for tourists. The number of tourists who have recently experienced drifting has increased several times compared to usual. In response, the scenic area has also done a good job in ensuring safety and improving services, allowing tourists to have fun and peace of mind, "the person in charge of Wuzhishan Scenic Area told reporters. Many places are also based on their own tourism characteristics, launching preferential policies for "cool tourism", actively attracting tourists, and adding another flame to the "cool tourism" market. For example, Heilongjiang has launched summer tourism discounts, with some scenic spots offering discounted tickets. At the same time, in order to meet the diverse needs of tourists for quality and in-depth tourism, this summer, Heilongjiang has focused on scene innovation, business upgrading, and policy benefits to promote comprehensive upgrading of cultural and tourism consumption and unlock new tourism experiences. The "Cool Package" for Hainan tourism has also been launched, offering not only tourism consumption subsidies, but also over a hundred discounted packages at multiple hotels across the province, along with various value-added services such as free extra beds for parent-child family rooms, and complimentary cool food and drinks. Driven by the cool economy, various regions actively explore their own cool resources, combining natural landscapes, cultural characteristics, and leisure and entertainment, fully demonstrating the diverse vitality of the industry. ”Zhan Junhao stated that with the continuous innovation of the cultural and tourism industry, the cool economy is expected to usher in broader development prospects and become an important force driving economic growth. (New Society)