The main venue for the promotion and exhibition of intangible cultural heritage on the 2025 "Cultural and Natural Heritage Day" in Shaanxi Province opened on the 10th at the Qujiang section of the Shaanxi Provincial Cultural Center. On the same day, the Shaanxi Intangible Cultural Heritage Experience Center was officially opened to the public during the main venue event. It is reported that in 2025, the "Cultural and Natural Heritage Day" promotion and exhibition of intangible cultural heritage will be held at the main venue of Shaanxi Province, with six major sections including the opening of the Shaanxi Intangible Cultural Heritage Experience Center, the exhibition of outstanding talents of inheritors, and the non heritage cultural and creative market. It is hoped that through rich and colorful intangible cultural heritage activities, the unique charm of Shaanxi's intangible cultural heritage will be showcased, further promoting exchanges and cooperation, helping intangible cultural heritage integrate into modern life, sharing development achievements with the masses, transforming resource advantages into development advantages, and comprehensively promoting the protection, inheritance, and development of Shaanxi's intangible cultural heritage to achieve new leaps and fruitful results. The main venue event kicked off with a showcase of unique talents and skills. Among them, the opera song "Hualian" perfectly integrates Qin Opera Opera and rock music, and highlights the surging vitality of Shaanxi intangible cultural heritage creative transformation. The Han opera "Hanging Paintings" showcases unique skills such as "chair skills" and "stilt walking skills", showcasing the unique charm of this intangible cultural heritage in southern Shaanxi through its performance of "stunning the four people with skills". The folk song duet "Huangtu Soul: Han Water Situation" allows Shaanbei folk songs and Shaannan folk songs to perform together, singing the rich and colorful customs and traditions of the Sanqin land. The finale of 'Shenmu Yang Family General Battle Drum' showcases the grandeur and weight of Shaanxi's intangible cultural heritage with a high spirited demeanor. The Shaanxi Intangible Cultural Heritage Experience Center was also officially opened to the public on the same day. The themed exhibition is divided into four parts: "Qin Yun, Qin Yi, Qin Gong, Qin Feng" and five functional sections: "Qin Creative Zone," "Boutique Zone," "Cultural and Creative Zone," "Research Zone," and "Temporary Exhibition Zone." Nearly 2000 exhibits showcase the rich heritage and contemporary style of Shaanxi's intangible cultural heritage, vividly demonstrating the innovative achievements of Shaanxi's intangible cultural heritage protection, inheritance, and development. Among them, such heavyweight exhibits as the lifelike face sculpture peacock, the huge Ansai farmer painting depicting the four seasons of the Three Qin Dynasty, and the Ku Shulan Paper Cuttings, known as the "Picasso of the Loess Plateau", are not only the fine works of intangible cultural heritage art, but also the perfect background for citizens and tourists to take photos and punch cards. The live performances of shadow puppetry and Xi'an drum music not only showcase the intangible cultural heritage of Shaanxi opera, but also greatly enrich the connotation of the exhibition. The Shaanxi Province Intangible Cultural Heritage Brand Co Creation Center, which is equipped with supporting facilities, integrates classic Shaanxi intangible cultural heritage elements such as Fengxiang clay sculpture, horse spoon face mask, and Huazhou shadow puppetry into cultural and creative design. With each highly cultural and creative product, it vividly practices the concept of creative transformation and innovative development of intangible cultural heritage protection and inheritance. The non heritage cultural and creative market held simultaneously, with the theme of "Intangible Cultural Heritage Charm and Good Goods Market". Exquisite accessories of various types cleverly blend intangible cultural heritage elements with modern design, showcasing a unique temperament when worn. A variety of household items that combine beauty and practicality, using intangible cultural heritage to add a unique cultural charm to daily life. In addition, the market also sets up a handmade experience area, where citizens and tourists can personally get started and appreciate the charm of intangible cultural heritage during the hands-on process. (New Society)