As summer approaches, the tourism market is experiencing a peak in bookings. The reporter's interview found that college students have taken the lead and become the first "main force" of summer tourism. At the same time, there is a strong demand for graduation travel, with an increase in bookings for graduation travel products departing from June 9th to 11th. Beijing, Shanghai, Chengdu, and Guangzhou are all popular departure cities. Amusement parks have become the most popular travel theme for graduates, with Shanghai Disneyland, Beijing Universal Resort, and Hong Kong Disneyland ranking among the top three in terms of booking volume. In terms of airfare prices, data from Tongcheng Travel shows that the average domestic and international airfare prices have remained steadily rising recently, with a significant increase since July. Many tourists choose to travel during peak hours or purchase connecting tickets to improve cost-effectiveness. To meet the strong demand, airlines are actively expanding their routes. For example, in June, China Southern Airlines launched direct flights from Harbin to Vladivostok and from Guangzhou to Almaty. After the increase, China Southern Airlines will have 150 international and regional routes, with a planned weekly flight volume of about 2000, providing more convenience for tourists. The booking data clearly depicts the market outline. Chen Xiaoshuang, a researcher at Qunar Big Data Research Institute, said that college students choose to "rush" during the summer season to avoid the upcoming peak of primary and secondary school student tourism (starting from mid July). According to data from a travel agency in Fengtai District, Beijing, visa free destinations and domestic routes are continuing to attract customers, and the parent-child customer group is expected to account for over 60% of summer consumption, becoming the absolute mainstay. This summer, the performance of outbound tourism has received attention. The improvement of visa convenience, the restoration of flight capacity, and the optimization of supply chain have jointly promoted market recovery. According to travel booking data from Zhongxin, popular destinations for short-term outbound travel are concentrated in Japan, the United Arab Emirates, Southeast Asia, and other regions; The long-term focus is mainly on the UK, Northern Europe, Eastern Europe, and Kenya. According to data from Qunar Travel, as of June 2nd, the number of summer outbound travel bookings has significantly increased. Hotel bookings have covered 1788 cities worldwide, an increase of 375 cities compared to last year, and hotel bookings for some popular destinations have increased by nearly 70% year-on-year. Driven by the new routes, the countries jointly building the "the Belt and Road" witnessed the fastest growth in tourism popularity, and the bookings of Luxembourg, Kazakhstan, Montenegro, Georgia, Egypt and other destinations increased more than 10 times year-on-year. From the perspective of market trends, the summer tourism market is shifting from the past "traffic competition" to "price reshaping", with quality, personalization, and differentiation becoming the core of the new competitive landscape. The increasing demand for deep experience further drives the rise of new formats in the domestic tourism market. Consumer demand itself is also deepening, shifting from simple leisure vacations to seeking deeper experiences, emotional value, and cultural emotional resonance. The summer tourism market in 2025 will usher in a comprehensive recovery and structural upgrading, with parent-child customers becoming the core driving force. With the recovery of the global economy and the continuous intensification of international air routes, the market will present three major characteristics: parent-child dominance, prominent theme based, and increasing trend of deep experiential development. These changes will bring new opportunities and challenges to the tourism industry. ”Li Mengran, the media public relations manager of Zhongxin Tourism Group Co., Ltd., said. (New Society)