【 Bright Forum 】 Empowered by technology, unleashing new vitality in the cultural industry
2025-06-23
Recently, the 21st China (Shenzhen) International Cultural Industry Expo and Trade Fair came to an end. This is the highest standard, largest scale, most effective and influential exhibition in China's cultural industry. From the perspective of participating companies, product categories, and development trends, technology is fully empowering the development of the cultural industry. At this year's Cultural Expo, the newly established artificial intelligence exhibition area became the focus of the entire venue. Through innovative methods such as presenting AI full application scenarios, AI technology performances, and AI co creation interactions, it fully demonstrated the unlimited potential and innovative achievements of the integration of artificial intelligence and cultural industries. From the perspective of national practice, technology empowerment has become an important support and key measure to accelerate the high-quality development of cultural industries in the new era. Taking Hangzhou as an example, in just a few years, it has not only given birth to phenomenal cultural brands such as the game "Black Myth: Wukong", but also nurtured cutting-edge technology enterprises such as Yushu Technology and Deep Search, known as the "Six Little Dragons of Hangzhou". Such achievements are deeply rooted in the scientific and technological foundation accumulated by Zhejiang Internet enterprises and manufacturing industry for a long time, and come from the high-quality scientific and technological supply born in the new laboratory system of Hangzhou. The Malanshan (Changsha) Video Cultural and Creative Park has also attracted over 3500 cultural and creative enterprises from advanced algorithms, intelligent audio-visual, AI display, human-computer interaction and other fields to settle here. These enterprises not only bring a large number of talents, but also more investment, injecting fresh vitality and strong momentum into the high-quality development of Hunan. Empowering the cultivation of new cultural productivity through technology is conducive to creating a driving force for the high-quality development of the cultural industry. Cultural new quality productivity refers to the new quality and trend presented by new quality productivity in the cultural field. Whenever significant breakthroughs are made in technological innovation and applied to the cultural field, it drives the innovative development of culture, enhances the quality of culture, gives birth to new cultural formats, extends the cultural industry chain, and cultivates the formation of new quality productivity. Currently, technologies represented by artificial intelligence are reshaping the way culture is produced, disseminated, and experienced. If AI technology is used to polish the initial draft of the copy, creators can focus more on creative polishing and deep carving, and improve creative efficiency; Intelligent recommendation algorithms can accurately capture user preferences and push tailored cultural content to different users based on their browsing history, interest tags, and other big data, achieving efficient and widespread cultural dissemination. By giving wings of technology to culture, we can make cultural venues "move", intangible cultural heritage "heat up", and cultural relics "come alive", empowering the cultural industry with technology and opening up more new tracks. The development space of "culture+technology" is enormous, and it will be a new support and focus for economic and social development. We need to follow the trend of digital industrialization and industrial digitization, accelerate the development of new cultural formats, transform and enhance traditional cultural formats, and improve quality, efficiency, and core competitiveness. From "lead and fire" to "light and electricity", and now to "cloud and end" and "data and intelligence", every great integration of culture and technology has effectively promoted social progress, economic development, social progress, and civilization renewal. China has abundant historical and cultural resources, and technology can effectively bridge the gap between excellent traditional Chinese culture and modern life. Actively utilizing new technologies and carriers to empower the creative transformation and innovative development of excellent traditional Chinese culture is the trend and requirement of the times. To revitalize China's excellent traditional culture, we need to shape cultural genes through technology and activate the roots of civilization through innovation. We should actively explore mature applications of technologies such as large-scale models, robots, AR/VR smart glasses, and biomimetic projection, and create cultural products and brands with Chinese characteristics, styles, and styles. This will help to better inherit and spread China's excellent traditional culture, and unleash its infinite charm. Cultivating cultural tourism as a pillar industry is timely for promoting high-quality development. Pillar industries refer to industries or industrial clusters that occupy important strategic positions, have a large share, and play a supporting role in the national economic system. With the empowerment of technology, traditional culture is made more vivid and attractive, effectively stimulating the vitality of new quality productivity. Traditional culture is not only culture, but also the support for current high-quality development. In 2024, cultural and related industry enterprises above designated size will achieve a revenue of 14 trillion yuan, a year-on-year increase of about 6%, which can be described as "both prosperous and prosperous, both increasing income and profits". We believe that by leveraging digital and intelligent technologies and deeply transforming production methods based on them, we can fully unleash the potential of advanced technologies in various aspects of cultural industry production, circulation, and consumption. This will continuously promote industrial quality improvement, linkage, and integration, cultivate and expand new cultural formats, extend the cultural industry chain, and comprehensively expand more new growth points for the cultural industry. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
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