Long queues formed to see the treasures of the town hall; When you first arrive in a city, check in at museums... As summer approaches, museums across the country are switching to a "crowd following" mode, and many young people enter museums to experience the charm of history and culture. Data shows that in 2024, over 60% of the visitors received by the National Museum are under the age of 35, and young people have become the undisputed main force. Why do this generation of young people love to visit museums? On social media, there are many answers: "Visiting museums is the best way to understand local history and culture," "Every time you discover small surprises and emotions," "I feel emotional when I think about these cultural relics that have traveled thousands of years to meet me." Whether it's learning and recharging, or relaxing and relaxing, museums are becoming the "favorite" of young people. Why do young people love museums? The cultural confidence of contemporary youth is more abundant. Today, not only museums, but also ancient music, China-Chic costumes and intangible cultural heritage culture have become the "top stream" in the eyes of young people. This kind of love for excellent traditional Chinese culture is not blindly following the crowd, but an appreciation and cherishing based on a full understanding. Contemporary young people have witnessed the process of many fields in the country catching up, running, and even leading. While viewing the world from an open perspective, they are also able to examine themselves from a horizontal perspective and explore the cultural "code" behind development. The more they learned, the more surprised they were to discover that excellent traditional Chinese culture is a treasure, "the more they dig, the more surprising" and "the more they look, the more proud they feel". From 'not knowing much', to 'trying to understand', and then to 'truly falling in love', the appeal of traditional culture to young people has risen, forming the underlying logic of the current museum craze. In fact, museums not only have the unique aesthetic tastes and artistic pursuits of ancient people, but also extraordinary wisdom and creativity in dealing with the world, which can provide rich spiritual nourishment for young people. In recent years, a series of "conspicuous bag" cultural relics have become popular on social media: the bronze divine beast of Henan Museum, which looks like an emoji; The Eastern Han bronze ox lamp at the Nanjing Museum is like a brave ox, not afraid of difficulties... These interesting "secondary creations" not only promote the dissemination of cultural relics, but also reflect to some extent the lifestyle and spiritual world of contemporary young people. In the fast-paced modern life, the ancient cultural relics standing quietly in museums not only provide young people with a brief rest, but also a wisdom to slow down and sink down. Having gained inner peace, those cultural relics seem to be telling me not to panic... During the exhibition, young people not only look at history, but also engage in dialogue with reality, drawing strength and courage to grow upward and ride the waves. Nowadays, more and more young people are turning their love into action and contributing their best efforts to museums. Some of them utilize their professional expertise to apply new technologies and concepts to museum exhibitions, using forms such as virtual reality and interactive games to make cultural relics come to life and come to life; Some have become the "tap water" of museums, spontaneously creating "check-in guides" and exhibition guides on social media in their spare time, sharing exhibition experiences, and bringing many unknown "niche" museums into the public eye. The love of young people for excellent traditional Chinese culture is gathering into a torrent, becoming a vivid footnote to cultural consciousness. Looking at each piece of cultural relic, they may be dazzling and dazzling, or they may fully display their vicissitudes. As more young people enter museums and appreciate the beauty of this tradition, cultural confidence will deeply take root in the hearts of more people and remain fresh over time. (Xinhua News Agency) Author: Li Linwei