Law

The 'clearance' of children's books in the live broadcast room is rampant with piracy, and the quality is very poor

2025-06-23   

After reading for a while, the child got a headache from smoking. Recently, Ms. Huang from Chongqing purchased extracurricular reading materials designated by her primary school teacher for 6.8 yuan in a live broadcast room. The live broadcast room said that the genuine and slightly flawed inventory was cleared, and when I bought it, I thought it was quite cost-effective. However, when I received it, I found that the paper color was hazy, the content font was incorrect, and there was a pungent smell, which is likely to be pirated. A recent investigation by a reporter from the Rule of Law Daily found that low-priced, low-quality, and pirated children's books are flooding the internet. Some live streaming rooms, under the guise of "clearance and sale of genuine books" and "handling of defects in the original version", have inadvertently caught parents off guard. These books are modeled after popular books on the market, with extremely low prices and poor quality. Not only do they contain various textual errors, but poor printing and ink quality may also have an impact on children's physical health. The smell of low-priced children's books is pungent. "The bookstore really can't keep going, bring your huge 2 yuan to pick a few books for the children..." Following the clues provided by Ms. Huang, the reporter found the account of "X Optimal Selection", which is conducting a live sale. The anchor is holding classic children's books such as Robinson Crusoe and Harry Potter to browse and display. This account has over 200000 followers and has accumulated sales of over 200000 items. The children's books sold in this live streaming room include world classics, picture book stories, and teaching aids, with prices generally in single digits. For example, the price of the product link titled "World Classic Literary Masterpieces" is displayed as 0.99 yuan. The reporter found that the product options include classic children's books such as "Three Character Classic" and "Little Bean by the Window", all priced at only 1 yuan, and also free shipping. A set of 10 extracurricular reading materials costs less than 30 yuan, with an average of less than 3 yuan per book. In the words of the host, it is "cheaper than paper pulp". The books we sell are all genuine books, and all books are purchased directly from the publishing house. After receiving them, you can check on the official website of the publishing house. ”The customer service responded to the reporter's inquiry about whether the books sold were genuine. However, when the reporter asked the customer service again if they could provide proof of authorization from the publishing house, the other party began to be vague: "The publishing house has it in the warehouse, and we currently do not have permission to view it. Promotional items are all like this." The reporter then placed orders for a complete collection of children's bedtime stories for 7 yuan 20 copies and 29.8 yuan 30 copies in the live broadcast room. After receiving the goods, before opening them, you can smell a pungent and sour odor. After casually flipping through three books, the reporter was stimulated by the pungent smell and began to sneeze frequently. Just by scanning the paper a few times with their fingers, the journalist's index finger and thumb had already attached a thin layer of ink, and they could smell a slight sour odor and ink smell. When washing hands, the water turns black. And the text on the scanned parts of the book became somewhat blurry. The reporter consulted customer service regarding this matter, and the customer service replied that "during the printing and packaging process of the new book, ink or paper may temporarily produce some odor due to sealed transportation, which is a normal phenomenon. However, after the reporter placed the book in a ventilated balcony for 3 days, the smell of the book was still quite pungent. After receiving the goods, I found that the handwriting was not printed clearly, the color was relatively dark, and there was not much smell. I thought it might be a defective book, but later compared it with a pirated book on social media and confirmed that it was a pirated book. ”Liu Shuang from Beijing once bought pirated children's books on a social group buying platform. At first, the "group leader" refused to admit that it was a pirated book, but later admitted that it was a photocopy. "I accused him of selling pirated copies, and he bit me for being greedy," he said. Multiple interviewed parents have stated that low-priced books they have purchased from unofficial flagship stores in live streaming rooms, second-hand platforms, and e-commerce platforms are all pirated books, and "internet famous picture books are even more severely affected by piracy". Poor quality is harmful to health. A journalist found on a certain e-commerce platform that there are a large number of stores selling children's books at low prices, and the prices of the books sold are generally only a fraction of the official flagship stores. The reporter asked 10 of the stores if the books sold were genuine, but none of them promised to be genuine. When asked, they only responded with "high quality" and "adhesive copperplate, quality assurance". Some sellers even directly stated that they were "photocopies, which have a certain gap from the genuine version". The reporter randomly ordered a children's edition of "Insect Chronicles" at a certain store for 1 yuan. After receiving it, the first impression was that the paper was rough, the whole book was light and thin, and when opened, it still emitted a pungent smell. After flipping through a few pages, the reporter found that the book even had scattered pages, making it impossible to continue reading. In the product reviews of this store, many buyers pointed out that the books are pirated books with poor quality and missing content, completely different from what was advertised in the live broadcast room, "not genuine books" and "pirated books, completely different from what was bought in the bookstore". There are also comments indicating that the content is incomplete and contains many errors, such as "too little content", "the stories in the book feel compressed and compressed again", "the pinyin is incomplete, and there are errors", "the live broadcast room said one book has 200 pages, but the received one only has over 100 pages". The price of a genuine book can buy a pirated set. "" As long as the price of a genuine book is cheaper, who would still buy a pirated set? "Reporters found that many parents, even though they know it is a pirated book, still choose to settle for the cheaper price. A mother in Tianjin has bought several pirated children's books. The price is one tenth of the genuine version, which looks fake at first glance. But I thought my child would only watch it once anyway, and I specially bought the highest quality and original quality claimed by the merchant. But after a few times, she realized that she still couldn't be tempted by cheap prices. "When I got it and saw it, the difference between it and the genuine version was not small. Some were fine without any pungent smell, but the color printing was hard to describe, and some even complained of eye pain after reading for a while. A blogger from Sichuan who evaluates children's picture books told reporters, "Many parents think they have picked up a bargain and bought picture books with the same content at a lower price. They think that pirated and genuine picture books are only slightly inferior in quality. In the industry, there are also some people who call this type of pirated picture book 'toxic picture book'. This poison is not an exaggeration, but it can really harm children's health The blogger introduced: "Pirated books use inferior ink to save costs. Relevant tests have shown that some pirated books have lead content 100 times higher than similar genuine books, and a common carcinogen hexavalent chromium has been detected. The harm caused by poor quality paper and rough binding cannot be underestimated. The rough paper used in pirated children's books is not designed to compress costs, and children who read pirated picture books for a long time are more prone to visual fatigue. Pirated children's books are often bound with simple saddle nails, and the corners of books that should have been rounded are still sharp, increasing the risk of scratching children's skin." It is urgent to rectify the chaos of piracy An industry insider interviewed admitted that pirated books have always been an incurable "psoriasis" in the field of book publishing. It is precisely because of the large operational space and high profits that pirates are willing to risk their lives and fish in troubled waters. Children's books have become a major hotspot for pirated books due to their high demand. On the eve of this year's Children's Day, Zhejiang Provincial Consumer Protection Commission and Zhejiang Children's Publishing House carried out a special investigation on pirated books, and purchased 478 children's literature books marked "Zhejiang Children's Publishing House" on several e-commerce platforms. After identification by the publishing house, there were 171 pirated books, with a piracy rate of 35.8%. The relevant person in charge of Zhejiang Children's Publishing House called on major platforms to increase the punishment for selling pirated books, establish stricter copyright protection mechanisms, strengthen the handling of piracy complaints, and curb the circulation of pirated books from the source. Pirated books do not require payment of author fees, editing and processing, layout design and other upfront costs. The biggest cost is paper, and pirated books usually use low-quality paper, so the cost can be compressed to a very low level. ”An editor from Chongqing University Press said that low-quality and low-priced counterfeit books have encroached on the market for high-quality printed books. The most fundamental solution is to strengthen copyright protection and crack down on piracy and counterfeiting. A senior children's book editor in Beijing called for: "The crackdown on pirated books is a heavy task and a long way to go. For consumers, only by abandoning the mentality of being greedy for small bargains and buying from official flagship stores as much as possible can we have more protection

Edit:XieYing Responsible editor:ZhangYang

Source:chinanews.com.cn

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