Recently, Wei Dongyi, an assistant professor at Peking University, gained millions of followers on social media platforms with just a 4-second video. After smelling the "traffic", some people watched him eat in the cafeteria and even took turns sitting next to him to take photos, as if "checking in" at a tourist attraction. After the surveillance video was posted online, netizens exclaimed that it was "suffocating". At first, people paid attention to Wei Dongyi because of his spirit of willingly sitting on the bench of basic research. However, the instant shift from caring to crossing the bottom line and breaking through boundaries through "face to face shooting" and "containment and follow-up shooting" is infuriating. In response, the Beijing Municipal Office of Cyberspace Administration quickly took action and concentrated on clearing 4699 pieces of information related to monitoring, filming, and hype, which received praise. Behind the chaos of the "fan circle", there is often a pursuit of "traffic first" interests. In the eyes of onlookers and photographers, Wei Dongyi has become a objectified symbol of a "academic genius" and a "internet celebrity" who can harvest traffic by riding on it. Some people express admiration in the wrong way, while others take advantage of the opportunity to attract followers and engage in malicious marketing for profit. Endless harassment not only brings trouble and pressure to the parties involved, but also adds a polluted atmosphere to the quiet academic space, and may even lead to serious consequences. Wei Dongyi said that he has been influenced by public opinion and will no longer make any response. Some singers, actors, and athletes have been struggling in the chaos of the "fan circle" for a long time. After diving athlete Quan Hongchan won the championship, her hometown was surrounded by "internet celebrities" and it was difficult for her family to go out. Last month, a university professor was subjected to online bullying by a young actor's fans for correcting their literary common sense errors. Some 'fan circles' have simple ways of thinking and rough behavior, polluting the online ecosystem and disrupting social order. This behavior is suspected of violating laws and regulations. The Civil Code protects citizens' rights to reputation and portrait, and the Law on Public Security Administration Punishments also serves as a deterrent to online violence. The cyberspace administration department has also continuously increased its efforts. In addition, cross departmental communication and coordination mechanisms need to be further established and improved to promote the normalization of collaborative efforts and joint law enforcement among departments such as cyberspace, public security, sports, and education. How to treat young scholars like Wei Dongyi also reflects the level of social civilization. Before taking photos of others, one should have reverence for laws and regulations and respect for social ethics. In the era of new media, everyone has the potential to become the focus of the camera, being scrutinized, watched, and discussed. If we can empathize and establish correct values, and not be kidnapped by traffic, we can better promote the group towards goodness. Recently, Wei Dongyi was nominated for the the State Natural Science Award for his scientific research projects. Give talents ample time and clean space, provide more services from the government and assistance from universities, and create a peaceful and warm innovation atmosphere for the whole society. (New Society)