According to Dahe Daily, an Ideal car owner posted on social media claiming that their 500000 yuan Ideal MEGA "caught fire", but the Ideal after-sales team failed to effectively solve the problem and instead "repeatedly emphasized their strong legal skills", putting pressure on them to delete the post. In response to this, the ideal side stated that burnt remains of a lighter were found above the sliding track of the driver's seat in the vehicle, and there was a record of adjustment of the driver's seat before the fire broke out. At present, the incident still needs to wait for the official investigation results from the fire department. But what is most difficult for the public to let go of is that companies use "legal" tactics to intimidate car owners from a high position, and arrogantly suppress consumers' basic rights and channels of expression. Faced with doubts, companies should replace cold legal warnings with an open communication attitude, and replace high-pressure post deletion public relations strategies with fair and efficient investigation methods in order to win true respect. The cold attitude of 'powerful legal affairs' is chilling to the hearts of car owners and damaging the brand's own image. (New Society)