In the Bubble Mart store located in Shuncheng Shopping Center, Kunming, Yunnan, Thai tourists can often be seen holding shopping bags and a guide flag hanging a rag cloth. To purchase limited edition trendy toys, Thai tourists almost go to every Pop Mart store in Kunming to 'shop'. ”Thai tour guide Jammani Nopamak joked. After Rabbo became popular all over the world, many offline stores were "hard to find a box", and Thai fans also flocked to Chinese e-commerce platforms and online communities to snap up blind boxes through Taobao and Tiktok live broadcast. The online rush to purchase Chinese blind boxes is a microcosm of the "two-way rush" of cross-border e-commerce between China and Thailand. At the 9th China South Asia Expo, this "two-way rush" was more comprehensively demonstrated. Despite the continuous rainy weather in Kunming, it still cannot stop consumers' shopping enthusiasm. Entering the Southeast Asia Pavilion, the Thai exhibition area is crowded with people, with more than 70 companies bringing a dazzling array of products. Thai products such as inflatable jelly packs and grass creams attract people to purchase eagerly. Among them, Thai inflatable jelly bag merchants are particularly popular. Li Jiawan from Wenshan, Yunnan, came across a post on Xiaohongshu about this merchant coming to participate in the exhibition. The next morning, she and her friends came specifically to buy six bags in one go. I have bought it online before, but the logistics system was not yet perfect at that time, and it was much more expensive than buying it at the exhibition, "said Li Jiawan. On June 21st, Chinese consumers were shopping for Thai jelly bags at the South China International Fair. Xinhua News Agency reporter Gao Yongwei took a photo of the cross-border e-commerce live streaming area set up for the first time on the trade worry free platform of the South China International Fair. The live streaming room was lit up with lights, stands, and mobile phones neatly arranged. 23 international e-commerce experts took turns to introduce the unique products of Yunnan and even around the world to the camera. A series of cross-border live broadcasts are being conducted simultaneously, with Yunnan coffee, flowers, tea, and other products being continuously promoted to overseas consumers. While online live streaming helps products go global, offline logistics cooperation is also continuously advancing. In May this year, Yunnan Tengjin Logistics Co., Ltd., a Sino Laos railway logistics service company, reached a preliminary cooperation agreement with Thailand's regional development project management unit and Green Forward Company, and further signed an international logistics service agreement during the South China International Fair. This agreement will deepen the logistics and trade cooperation between the two sides. At present, the China Thailand cross-border trade project has completed the selection of Thai products and is preparing to build an e-commerce platform and promote products. ”Wanipa Kusela, a member of the Thailand Regional Development Project Management Unit, introduced. We organized 8 Thai companies to participate in the exhibition this year, bringing products such as Indian Canadian coffee, semi ready to eat Thai northern gold noodles, and Nanbang chili sauce. ”Wanipa said that these products will not only be sold at the South China International Fair, but also quickly enter the Chinese market through the innovative bonded mode of Tengjin Logistics supply chain system, and can be delivered to consumers in less than a week. On June 21st, the Southeast Asian Pavilion of the South China International Fair was crowded with people. Photo by Xinhua News Agency reporter Gao Yongwei. Packaged Thai beauty products, milk powder, health products, etc. are about to be delivered to Chinese consumers at the Cainiao (Yunnan) Bonded Center warehouse in Kunming. Du Meng, the person in charge of Yunnan Zhengmai Supply Chain Management Co., Ltd., said that the company has helped Southeast Asian merchants navigate the "last mile" of entering China by connecting with platforms such as Taobao, Tmall, and Xiaohongshu. Currently, the daily shipment volume of bonded warehouses reaches 3500 orders, with a peak of 5100 orders. As an important support for the cooperation between China and Thailand in e-commerce, customs is constantly innovating in customs clearance facilitation. Ming Qi, head of the Third Section of Customs Supervision of Kunming Post Office, introduced that the customs innovated and launched the customs clearance transportation mode of "China Laos Railway+cross-border e-commerce" to enable Southeast Asian goods to reach the Chinese market efficiently, while constantly reducing the customs clearance time of China's cross-border goods export. Data shows that in the first four months of this year, Kunming Comprehensive Bonded Zone exported 1.6282 million cross-border e-commerce products to seven ASEAN countries, including Thailand. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Thailand, as well as the "Golden 50 Years of China Thailand Friendship". With the booming development of the digital economy and cross-border logistics, the trade cooperation between the two countries continues to deepen, and the tree of friendship between China and Thailand is becoming more and more flourishing in this "two-way rush". (New Society)