On the 24th, six departments, including the People's Bank of China, jointly issued the Guiding Opinions on Financial Support to Boost and Expand Consumption, which launched 19 key measures and defined the "roadmap" for finance to promote consumption, so as to better meet the demand for financial services in the consumption field. Apply on mobile phone and receive consumer loans in seconds; Pay with credit card, meal expenses can be discounted; The combination of "national subsidies" and interest free installment payments, as well as many discounts for exchanging old for new consumer goods... In order to boost consumption, financial institutions have taken active actions, and the source of financial "vitality" continues to flow into the consumer sector. To further support the boost and expansion of consumption, six departments have launched 19 key measures, clarifying the direction and focus of current financial support for consumption growth from six aspects: supporting the enhancement of consumption capacity, expanding financial supply in the consumption sector, tapping and releasing residents' consumption potential, promoting the improvement of consumption supply efficiency, optimizing the consumption environment, and providing policy support and guarantees. Expanding the financial supply in the consumer sector requires leveraging the main channel of credit support. The suggestion is to innovate and optimize credit products, and increase support for first-time loans, renewals, credit loans, and medium - to long-term loans to eligible consumer industry operators. This means that more and more business entities will participate in the consumer economy, using first loans to break the entrepreneurial dilemma, using credit loans to help light asset enterprises develop better, and using renewal loans and medium - to long-term loans to obtain stable and sustainable financial support. In the guidance, there are many favorable policies such as increasing credit investment in wholesale and retail, catering and accommodation, home services, elderly care and childcare, etc; Intensify credit support for enterprises related to the recycling and dismantling of scrapped motor vehicles, the recycling of waste household appliances, the exchange of old appliances for new ones, the revitalization of home decoration, kitchen and bathroom facilities, and the guarantee of supply of daily necessities; Enriching the supply of consumer credit products for residents to purchase cars... To help unleash consumption potential, it is not necessary to rely on credit "pouring water", but to "precision drip irrigation" and increase financial support in key areas of consumption. This opinion clarifies the key areas of financial support for consumption - commodity consumption, service consumption, and new consumption, and provides corresponding guidance: in promoting the expansion of commodity consumption, financial institutions are encouraged to provide multi-channel and multi way financial services for exchanging old for new consumer goods; Innovate financing models around cultural tourism, sports, entertainment, education and training, residential services, and other fields to support the development of service consumption; Exploring effective channels and ways for financial support to cultivate new types of consumption, such as digital consumption, green consumption, and healthy consumption. In the wave of upgrading residents' consumption, personalized and quality-oriented demands continue to emerge, and financial institutions are keeping up with the new trend of diversified consumption scenarios, gradually transforming potential demands into reality. From supporting the construction of consumer infrastructure such as cultural, tourism, and sports facilities, event and performance venues, medical and elderly care facilities, to increasing credit support for commercial and trade circulation projects such as transportation, logistics, warehousing, and supply chains, to supporting the transformation and upgrading of backbone market facilities, cold chain logistics bases, township commercial and trade centers, shopping malls and supermarkets, and trade markets... Financial tentacles continue to extend, striving to unblock every node in the consumer chain and promote the improvement of consumer supply efficiency. Guiding financial institutions to increase financial supply requires strengthening policy incentives. Establishing service consumption and elderly care re loans, making full use of the quota for agricultural and small re loans, and supporting qualified consumer finance companies, automobile finance companies, and financial leasing companies to issue financial bonds... The financial instruments mentioned in these opinions will continue to make efforts to help relevant institutions and enterprises obtain lower cost funds and create a favorable financial environment for expanding consumption. Boosting consumption in all aspects is a systematic project that requires grasping key links and using a combination of policies. The opinion emphasizes the need to consolidate the macroeconomic foundation, strengthen the coordination and linkage between financial, fiscal, industrial and other policies, and make supporting the enhancement of residents' consumption ability an important direction for financial development. We will deepen the implementation of entrepreneurship guarantee loan policies, encourage innovative financial products that meet the needs of family wealth management, support residents' employment and income growth, optimize the insurance guarantee system for pension, health, etc. A series of policy measures are helping residents to consume and dare to consume, and continue to unleash their consumption potential. By clearly identifying the direction and key points, financial institutions are strengthening financial services from both the supply and demand sides of consumption, promoting the continuous flow of financial "live water" into the consumption sector, and adding momentum to promote economic development. (New Society)