The fluorescent stick sways, guiding countless music fans towards their desired destination. Hotel bookings are hot, restaurants are bustling, and scenic spots are crowded... According to data from the China Performance Industry Association, during this year's May Day holiday, there were 33500 commercial performance venues nationwide, with box office revenue of 2.159 billion yuan and audience numbers exceeding 10.3159 million. Nowadays, more and more movie fans, fans, and fans are rushing to a city for a performance, which has led to the emergence of new forms of consumption in more cities. Policy warmth activates the performing arts economy. When Jay Chou sang "Seven Miles Fragrance" at his concert in Nanning, more than 90% of the 141900 audience were fans who came across the city, directly driving local economic growth of about 1.263 billion yuan. Since the beginning of 2025, governments in various regions have increased their support for the performing arts economy, and many places have introduced intensive support policies, shortening approval time limits, simplifying processes, and providing high subsidies. Sanya, Hainan has actively introduced relevant policies, providing a basic reward of 1 million yuan for outdoor concerts with ticket sales exceeding 10000 people. For every additional 2000 people, an additional 100000 yuan will be added, up to a maximum of 2 million yuan. If the conditions of "50% off island audience" or "5000 to 10000 people (inclusive)" are met, a reward of 500000 yuan can be obtained. Fujian Xiamen has also launched a "multiple incentives" policy, which rewards large-scale concerts held in Xiamen according to the scale of the event, with a maximum one-time reward of 2 million yuan given to the performance organizers. Support the cultivation of independent brand music festivals and encourage the development of new tourism and performing arts projects. Sichuan's reward and subsidy policies aim at economies of scale. A one-time reward of 5 million yuan will be given to performing arts enterprises that have accumulated over 200000 ticket sales and revenue exceeding 100 million yuan throughout the year. The provincial-level finance department will provide a one-time reward of 5 million yuan and 3 million yuan respectively to the organizers for the international and national major cultural and tourism consumption promotion activities held in Sichuan. As a component of mass service consumption, concerts have enormous growth potential in China. ”Song Yi, a senior analyst at the China International E-commerce Center Research Institute, pointed out in an interview that the long approval process in the past was one of the pain points that hindered development, causing organizers and singers to face difficulties in scheduling schedules and selling pre-sale tickets. Cities with low approval efficiency also find it difficult to attract influential and well-known singers. In response to these issues, Song Yi stated that optimizing approval is a key measure for long-term and two-way benefits, and targeted incentive policies introduced by various regions are a key lever to leverage the economic prosperity of concerts. At the same time, optimizing the approval process not only increases the number of performances and reduces ticket prices to meet cultural consumption needs, but also drives the city's economy and reputation through more performances. These policies have effectively addressed the bottlenecks and difficulties in development, injecting strong momentum into the market, "he emphasized. The economic value of a show that ignites a city concert goes far beyond just tickets. It is like a key that instantly activates the entire chain of "food, accommodation, transportation, tourism, shopping, and entertainment", transforming into a "city pass". Sichuan Innovation has launched the "competition performance integration" model. On May 17th, Chengdu Wuliangye Cultural and Sports Center achieved dual venue opening for the first time in 2025. Almost at the same time, more than 40000 fans enjoyed a football feast on the professional football field, and 12000 fans experienced the dazzling stage design of the concert in the comprehensive sports hall. The relevant person in charge of the Culture, Sports and Tourism Bureau of Jinniu District, Chengdu City introduced that the booming competition and performance market is not only an opportunity to enhance the popularity of the urban area, but also increasingly transformed into an increment of cultural and tourism consumption, giving birth to the formation and development of new consumer formats. Data shows that during the three weekends of Jacky Cheung's concert in Chengdu, hotel bookings in popular commercial areas increased by 1.4 times compared to 2019. In Xiamen, tourists can enjoy the "ticket stub welfare" with tickets for large-scale concerts and music festivals. Tickets for more than 10 scenic spots such as Gulangyu, the "Minnan Legend" show in Laoyuanzi Scenic Area, and the "Global Wonderland" performance in Lingling International Circus City can all enjoy a maximum discount of 60% with ticket stubs. Get 30 yuan off for orders over 150 yuan, enjoy the park for 0 yuan, receive 3888 yuan tax-free voucher package, and get a taxi subsidy voucher package. To further enhance the viewing experience of fans and promote dining consumption, Hainan offers discounts on various aspects such as dining and shopping for concerts. A concert is not only a performance, but also an efficient city promotion. The effect of increasing its visibility far exceeds that of ordinary tourism advertisements. ”Song Yi believes that local governments should pay more attention to the integrated development of the "cultural, commercial, sports, and tourism" industries, and promote accelerated reform and innovation on the supply side of cultural and tourism consumption. Go to a concert and unlock the excitement of a city. A concert is a two-way journey between music and the city. Taking "performance" as a guide and "tourism" as a medium, from audio-visual feasts to comprehensive consumption, the concert economy is activating a new wave of cultural and tourism consumption, becoming a new password for upgrading urban cultural and tourism consumption. So, how to make the concert economy continue to attract fans? Song Yi suggested that a dual approach should be taken from both hardware and software aspects. He stated that in terms of hardware support, venue construction should be tailored to local conditions, avoiding blind pursuit of size. Emphasis should be placed on features and experiences, introducing AR/VR real-time special effects technology, and improving public transportation and safety services; In terms of software support, cultural IP or customized content will be created based on policy support and urban characteristics. (New Society)