With leisure time, should we watch exhibitions, go shopping, listen to concerts, go outdoors, or gather with friends and enjoy delicious food? Many young people's choice is to have everything. The emerging non-standard business has made this "one-stop" composite experience a reality. Long railway tracks, old platforms, and old warehouses; Open outdoor spaces, surrounded by greenery, and open spaces - beyond traditional department stores and shopping centers, more and more consumers are flocking to these non-standard yet creative and vibrant new commercial spaces. In recent years, non-standard businesses have been growing rapidly in cities with their trendy, fashionable temperament and strong humanistic atmosphere. From Beijing Shouchuang Langyuan Station, Shanghai Zhangyuan, Guangzhou Yongqingfang to Shenzhen Nantou Ancient City, Chengdu Dongjiao Memory, Chongqing Jinshan Yiku, almost every popular city has such trendy destinations. Unlike traditional business models, non-standard commerce is more unique, innovating in dimensions such as spatial form, scene creation, business combination, and operation mode, unlocking multi-dimensional fresh experiences for people and constantly opening up new consumption spaces. Why is non-standard business attractive? That's the past of the city breathing in. Many non-standard commercial projects have been transformed from existing spaces such as old neighborhoods, abandoned industrial buildings, and shopping centers, and urban renewal has provided opportunities for the development of this industry. According to data released by the Ministry of Housing and Urban Rural Development in July last year, more than 2600 old factory areas and commercial districts have been updated and renovated nationwide. For example, Shanghai Hongshoufang focuses on retro innovation, preserving and restoring historical buildings, integrating historical culture with community life, and revitalizing them in new consumption. Strolling among the gray bricks and red tiles, the historical and cultural atmosphere that is within reach is difficult to experience in traditional shopping centers. Unlike simply pursuing cost-effectiveness, in non-standard businesses, people and cities can have more gentle interactions. That is the creation of individuality in 'dancing'. Compared to standardized business models, the term 'non-standard' emphasizes breakthroughs and innovation. Currently, traditional commercial entities are becoming saturated, and in order to stimulate new demand, it is necessary to explore more possibilities. Entering one non-standard commercial project after another, what impresses people is not only the unique spatial scenes, but also the personalized brands that have settled in shaping the unique temperament of these commercial spaces. Taking Beijing Shouchuang Langyuan Station as an example, standardized chain customers account for only 20% of the commercial customers who settle in the park, while "non-standard" customers account for 80%. Here, people are more likely to experience unique aesthetics and consumption. A brand manager said that joining non-standard commercial projects is to cultivate more exciting content products in a creative environment. So, in various non-standard commercial spaces, it is common to see young people gathering to embrace similar lifestyles, forming a unique landscape. So, why is non-standard business being increasingly discussed and focused on today? Because these explorations align with changing consumer demands. Delicious, easy to browse, fun, able to take photos, take care of children, and walk dogs. Today's consumer demand is even more diverse. In addition to simple "buying, buying", people value emotional satisfaction more. In other words, consumption is no longer the sole purpose, and experiences, socialization, and self-expression form a new value chain. Therefore, we see many non-standard commercial projects growing into a complex of "trendy strongholds+social spaces+lifestyles"; More and more integrated into local life, becoming a public cultural and community space; More and more markets, exhibitions, concerts, book clubs and other activities are located here, making consumers willing to come. In the current situation where many people are confused about the direction of physical retail, non-standard commerce can be an answer. Of course, some non-standard commercial projects also face objective limitations such as location deviation and small size. What is the key to long-term stable operation beyond traffic? The answers given by different projects are not the same, some are to strengthen industrial support, some are embedded in community life, and some rely on the integration of culture and tourism. But no matter what, it cannot be separated from high-level operation and conscientious product development. Drinking coffee in abandoned factories, strolling through markets in old neighborhoods, and watching old shopping centers transform into young consumer markets... Non standard commerce is using vivid imagination to create new leisure spaces in the city and cultivate new forms of consumption for the market. Looking forward to more fun new experiences! (New Society)