According to reports, recently, Jiulongyin Square in Jiulongpo District, Chongqing was bustling with excitement, and the "Joy+" sports consumption season was launched with great excitement. Children's football exchange matches and parent-child chess matches have attracted many families; Optoelectronic shooting, roller skating, archery and other events have gathered a lot of popularity; The ancient flower arrangement and pottery Xun performance in the intangible cultural heritage experience area allow people to immerse themselves in traditional Chinese aesthetics. Not only that, tourists can also follow the sports travel check-in map to the surrounding Yangjiaping business district, complete designated game tasks and collect stamps to exchange for museum tickets and other gifts. The local sports events have been organized into commercial districts, igniting the sports economy, integrating culture, sports, and tourism, and promoting consumer spending among citizens. As one of the first pilot cities for promoting sports consumption and event economy nationwide, the practice of Jiulongpo District can be said to be a microcosm of the current booming sports consumption. Sports is not only an important way to improve people's health level, but also an important lever to meet people's aspirations for a better life and promote comprehensive human development. At the same time, it is also an important driving force to promote economic and social development. Sports are gradually integrating into the daily lives of ordinary people and becoming an indispensable part of our lives. Therefore, it is particularly important to focus on improving the accessibility of sports consumption and enabling the general public to enjoy the various benefits of sports more conveniently. The improvement of accessibility cannot be separated from the continuous enrichment of fitness consumption scenarios. Constructing sports parks, fitness trails, national fitness centers, social football fields and other facilities; Carry out pilot projects for community sports and health centers, providing services such as health assessments, fitness guidance, and sports rehabilitation; Promote the opening and sharing of various sports venues, introduce micro gyms in crowded places such as airports, parks, shopping centers, etc., to facilitate people's exercise and fitness anytime and anywhere; More actively cultivating fashionable leisure sports with consumption leading characteristics such as ice and snow, equestrian, and racing... By continuously optimizing and enriching fitness scenes, we aim to promote the development of fitness as a daily habit for the masses. Improving accessibility requires elements such as universal coverage and integration into daily life. Promote consumption through innovative service models and diverse service products, enabling the people to improve their quality of life through physical fitness and enhance their sense of happiness through interactive communication. Being able to personally participate in a variety of sports events is a vivid manifestation of accessibility. Currently, marathon events are experiencing explosive growth and are driving urban economic development through direct consumption such as tourism, catering, accommodation, as well as industry chain extensions such as sponsorship and equipment. Behind the booming development of road running events is the increasing participation of the public, which is a manifestation of the improved accessibility of sports consumption. With the development of the economy and society, the public is more concerned about health and more willing to participate in sports events. Socialized and interactive events can lead to a nationwide fitness craze. The economic effect of "event+" has also attracted various regions to compete in hosting marathon events. The sports industry is a 'happiness industry', which not only enhances the happiness of the people, but also directly drives the demand for related goods and services, and has unique advantages in boosting consumption. Traveling with sports events, sports have gradually become the "golden calling card" of cultural tourism in various regions, playing an increasingly important role in stabilizing economic growth, stimulating consumption potential, and enhancing urban image. From Guizhou's "Village Supermarket" to Jiangsu's "Su Supermarket", they are all sports platforms, cultural tourism performances, and promoting economic development; It's all filled with cheers and likes, down-to-earth and popular. Sports have brought traffic, enriched business models, and improved quality to the tourism industry. The hosting of some large-scale events has left a rich material and cultural heritage for the city. Around these heritages, each city has also created unique city business cards. For example, Beijing has transformed Olympic venues, event IPs, and cultural symbols into sustainable consumption scenarios, making the "Dual Olympic City" a shared carrier of sports lifestyle for all. Whether it's events or supplies, the ultimate goal of sports development is to serve the public. At the 5th China International Consumer Goods Expo, the intelligent body testing device can generate a personalized "exercise prescription" in less than a minute. It can be said that new models, technologies, and formats have enriched the fitness consumption scene and further stimulated the vitality of fitness consumption. Under the trend of digitization and intelligence, community smart gyms and other fitness venues that differ from traditional gyms are gradually becoming a new direction for industry development. Lightweight "one square meter gyms" can meet the fragmented fitness needs of households. In addition, more scientific and intelligent fitness facilities suitable for aging will also enable the elderly to exercise safely and enjoy a better life in their later years. (New Society)