In recent years, young people have increasingly become the main group of cultural and tourism consumption, reshaping the market pattern of cultural and tourism consumption with the advantages of wide audience range, fast dissemination effect, and strong consumption ability. The cultural tourism consumption scene combines cultural experience and tourism sightseeing, covering not only traditional knowledge-based spaces such as museums, art galleries, and art galleries, but also rapidly extending to diverse formats such as performing arts consumption, theme parks, novel experiences, and science education. Recently, the Shanghai Youth Research Center, in collaboration with Aiwen Yi, released the "2025 Shanghai Cultural and Tourism Scene Consumption Report". The report consists of "Record of Visiting Magic Cities" and "Shanghai Check in Inventory", focusing on the rising trend of young people's "experience" consumption carried by cultural and museum venues, and "self enjoyment" consumption represented by the performing arts economy. The report shows that the consumption of young cultural tourism is transitioning from meeting traditional functional needs to pursuing intergenerational demands for emotional value and personality expression. Cultural and artistic venues carry history, inherit culture, and are also important urban public cultural spaces. Currently, through innovative integration, they transform historical memory, artistic expression, and spatial experience into a composite cultural carrier that integrates emotional healing, aesthetic experience, and urban identity, meeting the deep needs of young people for "meaningful leisure" and "textured social interaction". The data shows that the trend of young people rushing to a city for a museum is significant. Among young people who visit museums, Shanghai accounts for 46.6%, while other provinces and cities account for 53.4%. Among them, Jiangsu, Anhui, and Zhejiang account for 10.8%, 6.5%, and 5.0% respectively. Nearly 80% of young people choose to visit museums, art galleries, and art galleries on weekends, with 43.4% and 36.2% of them visiting museums on Saturdays and Sundays, respectively. The rich cultural and artistic exhibition resources in Shanghai have constructed a connection between young people and Shanghai style culture, such as the Shanghai Film Museum and the Oil Tank Art Center, which use architectural regeneration to dialogue between history and modernity; For example, the Bund Art Museum and the Guangfulin Underwater Museum are building aesthetic landmarks to output social currency; Another example is Guantao Art Museum and Yu Garden Huabao Building transforming the oriental aesthetic enabling art experience... Young people have completed the curatorial practice of self portrait in the individual exhibition, and "come to Shanghai to see the cultural and museum exhibition" has become increasingly popular. The high concentration of art resources and frequent art exchanges in Shanghai have brought art back to the daily lives of young people. Classic Artwalk routes such as "Roaming the Bund Source", "Roaming Huaihai Road", and "Roaming Binjiang" connect diverse and three-dimensional cultural scenes from architectural aesthetics, Shanghai style artifacts to international art exhibitions. Young people carefully plan their travel routes to capture the perspective of check-in, using social media to transform their roaming experience into a social currency that showcases their aesthetic taste. They actively participate in the construction of urban culture in Artwalk, deeply perceive the coexistence and prosperity of the city and art, and transform this experience into a unique urban lifestyle and cultural consumption choice. Shanghai's popular performing arts, immersive theaters, novel experiences, urban amusement parks and other new cultural consumption scenes are diverse and densely distributed. The high concentration and high iteration of cultural and tourism supply ecology covers young people's demands for social check-in, emotional value, ritual sense and other "self pleasure". The performing arts economy has high creativity and unique cultural characteristics, and is also a high value-added field under the emotional economy system. It extends the consumption focus from functional and quality attributes to providing "emotional value". The current trend of watching performances is not only a manifestation of young people's pure love for artistic content and cultural idols, but also reflects their deep needs for spiritual healing and social circles, becoming an important label for young people's new spiritual needs and identity construction. (New Society)