The college entrance examination has come to an end, and a consumption wave driven by youth has also swept in. The traditional "electronic three piece set" incentive consumption is still hot. According to data from the China Chain Store Association, sales of 3C products surged by 172% year-on-year within two weeks after the college entrance examination. At the same time, new consumption hotspots are emerging, such as "emotional consumption" represented by tourism and "developmental consumption" represented by driving license exams and fitness shaping. The graduation trip of "just leave" has become an adult etiquette, and data shows that the booking volume of tourism products within three days after the exam has increased by 88% month on month. Behind these consumption behaviors, candidates view post exam time as an investment window for personal ability and image management, reflecting a shift from pure material satisfaction to pre investment in human capital. The connotation of consumption is expanding, moving from a single "compensation reward" to a composite drive of "investment growth" and "self realization". The post exam economy has become the focus of leveraging the consumer market, presenting significant new characteristics. This is not only a large-scale carnival, but also a structural upgrade, reflecting the new trend of Chinese youth consumption, new trends in industrial upgrading, and new changes in social concepts. Sharp market entities are no longer satisfied with flood style promotions, but are more precise in capturing the segmented needs of young people. In response to dormitory living, enterprises have developed "mini appliances", giving rise to a sizable small home appliance market segment. The cultural and tourism industry has dug deep into the cultural connotation. For example, the daily sales of the "No. 1 Scholar" and the "Blind Box" of the Palace Museum Cultural Innovation exceeded 10 million yuan. the Mogao Grottoes of Dunhuang successfully increased the proportion of cultural exploration routes in the local tourism market from 15% to 38% by virtue of the policy of "admission to the college entrance examination at half price". This marks a profound transformation of the "post exam economy" from the supply side, where enterprises empower consumption through culture, closely integrate business behavior with the spiritual needs and value recognition of young people, and achieve a leap from selling products to creating experiences. The main body of consumption is iterating, and young people are reshaping the consumption paradigm with their unique aesthetic experience and Internet thinking. One notable feature is the rise of China-Chic consumption. According to data statistics, the purchase rate of domestic brands among post-2000 candidates is as high as 78%, which is 45% higher than the same period of their parents. This is not only a choice of consumer preferences, but also an expression of cultural attitudes, providing unprecedented development opportunities for domestic brands. At the same time, the concept of sharing economy has been flexibly applied to the field of knowledge, and the platform for paid sharing of high-quality university notes has been valued at over ten million within three months of its launch. These new phenomena indicate that the younger generation growing up in the digital age are making more rational and pragmatic consumption decisions, and are adept at utilizing new technologies and models to maximize resource value. To make the background of this youth consumption landscape brighter, it requires the collaborative efforts of families, businesses, society, and the government. For families, it is necessary to reshape the meaning of rewards. Consumption is a mirror of family education. Parents need to change their mindset and upgrade disposable material gifts to an opportunity to guide their children in financial planning and cultivate rational consumption concepts. For enterprises, they should demonstrate responsibility and integrate commercial value with social value, create a warm and responsible business model, and win the recognition of consumer groups. For society and the government, it is necessary to build a strong defense line for guidance and supervision. Build a protective net for rational consumption from the source and create a healthy and orderly market environment for the "post exam economy". Ultimately, the 'post exam economy' reflects the consumption trends, value orientations, and many choices of the younger generation on how to move towards the future. We are pleased to see this wave stimulate economic vitality and promote industrial innovation, and we look forward to it becoming the first practical lesson for young people to understand society and plan their lives. When consumption returns to the essence of demand, when growth transcends the accumulation of material goods, the rational anchor points that are salvaged in the wave of consumption will eventually become the spiritual lighthouse that supports them to sail far, making every expenditure a shining star that illuminates the future. (New Society)