The innovative integration of cultural and artistic venues has become popular, attracting people to "go to a city for one venue" and weekend check-in has gradually become a trend; Performing arts consumption has become a popular choice for seeking spiritual healing and socializing within social circles; Theme parks and novel experiences are constantly expanding new fields for participation, interaction, and personality expression... The recently released "2025 Shanghai Cultural and Tourism Scene Consumption Report" shows that new cultural and tourism consumption is booming. Among the young population, there is a clear trend of growth in "experience" consumption carried by cultural and museum venues, and "self enjoyment" consumption represented by the performing arts economy. The report shows that nearly 80% of young people choose to visit museums, art galleries, and art galleries on weekends, and the post-90s generation has a significant preference for industry themed exhibition halls, cutting-edge technology exhibition halls, and sensory experience exhibition halls. More and more cities are realizing that the cultural and tourism industry can be well integrated into different local industries. New cultural and tourism consumption has become an important battlefield for expanding domestic demand and promoting consumption, and has become a new engine for economic development. The consumption potential of new cultural and tourism industries is unlimited, and their resilience continues to improve. The personalization, diversification, and immersion of consumer demands are increasingly becoming the key to dominating the cultural and tourism market. Various regions across the country are constantly innovating through the deep integration of culture and tourism, driving a consumption boom with distinctive "cultural and tourism feasts". In Yancheng, Jiangsu, the Huai Opera Town mainly showcases Huai Opera and acrobatics, deeply integrating with intangible cultural heritage elements in various aspects such as food, accommodation, transportation, tourism, shopping, and entertainment, allowing tourists to fully appreciate the unique charm of intangible cultural heritage; When the Children's Day falls on the Dragon Boat Festival, the fragrance of zongzi and childlike fun collide. The Mingyue Mountain Scenic Area in Yichun, Jiangxi Province launched the theme activity of "zongzi love, bright moon, and childlike innocence flying", attracting more than 50000 tourists and achieving a cumulative turnover of 45 million yuan; The grassland music festival in Jiangzhuwan Scenic Area, Hukou County, Jiujiang, Jiangxi Province, is also popular. The sparks of iron flowers are like shooting stars crossing the night sky, and outdoor movies and youth markets interweave with a youthful atmosphere. The driving force behind the expansion of new cultural and tourism consumption lies in digital technology. Currently, from holographic digital poetry landscapes to cloud based sharing of collections, and to the digital activation of intangible cultural heritage IP, digital genes have been deeply rooted in mountains, rivers, lakes, seas, and millennium cultural contexts, giving rise to a new landscape of cultural tourism characterized by virtual and real coexistence and intelligent interaction. The continuous development of new generation digital and intelligent technologies centered on artificial intelligence, virtual reality, augmented reality, blockchain, digital twins, etc. not only unlocks the long-awaited "poetry and distant places" for tourists, but also reconstructs the cultural and tourism business model and value chain, making the choices of "what to travel" and "how to travel" more diverse, and promoting the continuous transformation of cultural and tourism products from online and offline integration mode to immersive experience, interactive narrative, and deep innovation direction of virtual real integration. For example, the Henan Luoyang Immersive Experience Center utilizes the realistic effects of naked eye 5D technology to allow visitors to travel through time and space, experiencing a rich and colorful cultural journey; The immersive water landscape interactive opera experience project created in Zhuxi, Hubei cleverly integrates elements such as fancy fountains, foggy lasers, holographic giant screens, CG images, etc., making tourists feel as if they are there. These new scenarios, formats, and models of digital cultural tourism not only further enhance the experiential and immersive experience of cultural tourism, but also inject strong vitality into new cultural tourism consumption. How to shift the attention brought by new cultural and tourism consumption from "traffic" to "retention", both "prosperity" and "wealth"? We should use sincere and beneficial packages to arouse tourists' enthusiasm for consumption. Jiangxi has launched the "Cloud Tour Jiangxi" one card, covering the entire chain of discounts such as scenic spot tickets, accommodation, and catering, and issuing over 55 million yuan in cultural and tourism consumption vouchers to accurately tap into market demand. Continuously releasing the policy effects of various stock increment, promoting the deep integration of culture and tourism, enriching the supply of high-quality tourism, can continuously innovate tourism formats, promote the expansion of tourism consumption, and upgrade the quality of the tourism industry. Better leverage the important role of the government in optimizing industrial planning and layout, public services, and business environment, and strengthen top-level design. Promote better integration of optimizing supply and expanding demand. Actively creating new scenarios for consumption, better integrating and continuously integrating cultural themes, storytelling, technological empowerment, and other aspects. (New Society)