Continuing the Chinese cultural context through creative transformation and innovative development, and continuously consolidating the cultural subjectivity of the Chinese nation through the contemporary expression of excellent traditional cultural genes, is an important way to enhance the spiritual strength of the people, build a strong country, and strengthen the cultural foundation of national rejuvenation. General Secretary Xi Jinping pointed out that "we should deeply explore and expound the spiritual connotation of excellent traditional Chinese culture, activate the excellent factors in Chinese traditional culture with Marxism and endow them with new era connotations, and develop socialist culture with Chinese characteristics in the new era. This important discourse provides fundamental guidance for the development of a new era of socialist culture with Chinese characteristics that has strong ideological leadership, spiritual cohesion, value appeal, and international influence. Understanding cultural subjectivity in genetic inheritance: The Chinese nation has unique cultural genes, traditions, and structures. General Secretary Xi Jinping pointed out that Chinese ideology and culture "reflect the worldview, outlook on life, values, aesthetic standards, etc. formed and inherited by the Chinese nation in production and life for generations, and the most core content has become the most basic cultural gene of the Chinese nation. These most basic cultural genes are the unique characteristics that the Chinese nation and the Chinese people have gradually formed in the process of maintaining order, respecting the times, adapting to changes, accomplishing tasks, and making achievements, which are different from other ethnic groups. Throughout history, the stability, inheritance, and development of this cultural gene have been the driving force behind the continuous evolution and self repair of Chinese civilization, and have become increasingly powerful under new historical conditions. Different civilizations in the world have their own uniqueness, which is a theoretical summary made by people based on the comparison of the characteristics of different civilizations. The unique cultural genes are an important source of vitality for Chinese civilization, hidden deep in the spiritual temperament of the Chinese nation, and have been passed down from generation to generation in the long history of five thousand years, with ideological and psychological historical inheritance. Specifically, the excellent traditional Chinese culture embodies the social ideal of "the world is for the common good and the world is harmonious", the governance philosophy of "the people are the foundation of the nation" and "governing with virtue", the unified tradition of "the nine provinces are united and diverse", the patriotic sentiment of "cultivating unity, governing peace, and taking responsibility for the rise and fall of the country", the spiritual pursuit of "benevolence, carrying things, and promoting morality", the economic ethics of "enriching the people, caring for their livelihoods, and balancing righteousness and interests", the ecological concept of "unity of heaven and man, and nurturing all things together", the philosophical thinking of seeking truth from facts and integrating knowledge with action, the thinking method of "using the middle to maintain harmony", and the way of communication of promoting trust, cultivating harmony, and caring for neighbors ". These are the crystallization of the great wisdom and creativity of the Chinese nation Continuity, innovation, unity, inclusiveness, and peace convey the spirit of the Chinese nation's endless vitality. The stable inheritance of cultural genes constitutes the value foundation of cultural identity. The stable inheritance and expression of the excellent traditional Chinese cultural genes is the core ideology and basic spirit of the Chinese nation, which has consistently demonstrated a high degree of stability across time and space. After thousands of years, it still has strong vitality and infinite charm, and continuously provides spiritual driving for promoting national identity, national identity, and social progress. General Secretary Xi Jinping pointed out that "any culture must have its own subjectivity in order to stand firm and go far, with leadership, cohesion, shaping, and radiation." "We have created the great Chinese civilization, and we can also continue to expand and walk a development path suitable for China's national conditions." The cultural self discovery and self-awareness of a country and nation is not only the result of stable inheritance of cultural genes, but also the embodiment of cultural subjectivity. Understanding and grasping the uniqueness and inheritance of the cultural genes of the Chinese nation is a logical prerequisite for recognizing and exploring the prominent characteristics of Chinese civilization, cultivating the cultural foundation of building a strong country and national rejuvenation, and providing a continuous source of ideological power for the construction of socialist culture with Chinese characteristics in the new era. At the moment when the Party leads the Chinese people to work with one heart and one mind and forge ahead with Chinese path to modernization, the outstanding traditional Chinese culture is an important spiritual source to further strengthen the cultural identity of the main body, and thus continuously enhance historical self-confidence and historical consciousness. Its value will also be constantly demonstrated along with the great rejuvenation process of the Chinese nation. The continuation of cultural subjectivity in upholding integrity and innovation must be characterized by the continuation of universal concepts, social behaviors, and cultural psychology that belong to oneself rather than outsiders. Consolidating cultural subjectivity is an important task in developing socialist culture with Chinese characteristics in the new era. The process and outcome of modern Chinese patriots attempting to seek the path of national salvation from the West clearly warn us that losing the subjectivity of national culture will lead to a loss of cohesion and even confusion for the country and nation. For a long time, the modern history of national humiliation, people suffering, and civilization being covered in dust almost shattered the confidence and self-esteem of the Chinese nation. Some scholars even believe that there is an "intergenerational gap" between Chinese civilization and Western civilization, and that Chinese civilization based on agricultural civilization cannot defeat Western civilization based on technological rationality and industrial civilization. However, the process of seeking truth from the West in modern times and the fact that China embarked on the road of great rejuvenation of the Chinese nation under the leadership of the CPC have proved that if China is not viewed from the perspective of cultural subjectivity and the independence of civilization, it is difficult to truly understand China and solve the problems facing China. No matter how good the theory and experience, it will only be acclimatized. One of the important reasons why the CPC can successfully unite and lead the people of all ethnic groups across the country to embark on the road of the great rejuvenation of the Chinese nation is that the CPC always stands on the position of the Chinese nation and the Chinese people, examines its own history and culture, focuses on stimulating the cultural self-confidence of the Chinese nation, and then gathers strong and invincible forces. The Chinese civilization originated from a unique humanistic history and cultural geographical environment, and has been able to continue and strengthen through the rise and fall of civilization. The unique cultural genes fundamentally determine that the Chinese nation must follow its own path. General Secretary Xi Jinping pointed out that "opening up and developing socialism with Chinese characteristics on the basis of more than 5000 years of profound Chinese civilization, and combining the basic principles of Marxism with China's specific reality and excellent traditional culture is the only way". This is the regular understanding that the CPC led the Chinese people in exploring the path of socialism with Chinese characteristics. Activating the excellent factors in Chinese traditional culture with Marxism, integrating scientific theories into the roots of Chinese civilization through correct practice, realizing the contemporary expression of excellent traditional cultural genes in the great practice of socialism with Chinese characteristics, and thus creating a new cultural vitality of the Chinese nation. This is an affirmation of the uniqueness of our national cultural traditions and a sublimation of cultural subjectivity in the new era. Only by building on the spiritual and emotional fertile ground of the Chinese nation can the socialist culture with Chinese characteristics in the new era stand firm and go far. Only by activating the genes of excellent traditional culture with the light of Marxist truth can the "old state" be given a "new life" and ancient civilization grow new shoots with more vitality. The "two combinations", especially the "second combination", activate the gene of Chinese civilization with the power of Marxist truth, promote the creative transformation and innovative development of Chinese excellent traditional culture, make it adapt to contemporary culture, coordinate with modern society, and make the new culture formed through the "combination" become the cultural form of Chinese path to modernization. This cultural form contains both the essence of Marxism and the essence of China's excellent traditional culture. It not only conforms to China's national conditions and characteristics of the times, but also conforms to the cultural aspirations of the people. It integrates truth, rationality and practicality, historicity and timeliness, national feelings and people's feelings, inheritance of excellent traditional culture and creation of new forms of civilization. It provides value guidance and spiritual impetus for the comprehensive promotion of Chinese path to modernization with profound family and country feelings and deep historical awareness. Consolidating cultural subjectivity in creative transformation and innovative development, and stimulating cultural innovation and creativity in the contemporary expression of excellent traditional Chinese cultural genes. Culture is a driving force for the progress of human society, because it not only stays at the surface level of behavior, phenomena, or symbols, but also delves deeper into the spiritual world of humanity. Through concrete cultural creations, it profoundly and implicitly shapes the cognition, emotions, and behaviors of groups and individuals. The contemporary expression of excellent traditional cultural genes is to transform those connotations and outdated expressions that still have reference value today according to the characteristics and requirements of the times, endowing them with new era connotations and modern expression forms; It is to supplement, expand, and improve the connotation of excellent traditional Chinese culture according to the new progress and development of the times, and enhance its influence and appeal. Promoting the continuous burst of innovative vitality in the creative transformation and innovative development of excellent traditional Chinese culture, and carrying the unique genes of national culture in innovative forms, is a new trend and characteristic of the current cultural needs of the people, as well as an important path to consolidate cultural subjectivity and enhance the cohesion and appeal of socialist advanced culture. Transforming cultural resource advantages into cultural development advantages through effective integration of culture and technology. Cultural subjectivity is based on material productivity. We should explore effective mechanisms for the integration of culture and technology, and jointly unleash the vitality of cultural innovation and creativity of the entire nation through technological and cultural innovation. We should use digital information technology to promote innovative expression of cultural construction, and inject new impetus into the creation, production, and distribution efficiency of cultural products and services. This is an important path that has been proven effective in the practice of building a cultural power. In recent years, the "Wandering Earth" series, which has sparked a wave of movie watching, relies on the excellent production of the domestic film industry system to convey patriotism. The phenomenal game work "Black Myth: Wukong" uses digital technology to restore ancient Chinese architecture, sculptures, and murals, attracting domestic and foreign players to check in at filming locations. It is an excellent practical case of promoting the creative transformation and innovative development of excellent traditional cultural resources through digital and information means, and has made valuable explorations for building a new peak of Chinese culture. (New Society)