In the special crackdown on false advertising of drugs and health products for the elderly, businesses constantly change their marketing tactics and promotion paths to avoid supervision, and use the hidden characteristics of private domain traffic to induce elderly consumers to purchase drugs and health products. Yesterday, the State Administration for Market Regulation and the China Consumers Association jointly issued a consumer risk warning to help consumers identify false advertising. Two departments remind elderly consumers to be wary of offline drainage tactics. Some businesses use offline activities such as "free eggs", "community clinics", and "elderly welfare associations" as bait to attract elderly people to add to WeChat and join WeChat groups. Then, in the live broadcast room, they exaggerate the efficacy of products such as "treating hypertension" and "cancer prevention" through forms such as "pseudo scientific health classes" and "one-on-one consultations with experts", using the elderly's concern for health to induce the purchase of overpriced "miracle drugs" and "miracle products". When elderly consumers enter the private domain live broadcast room, the host uses language to lure them into a trap. They use terms such as "family care", "health consultation", and "expert lectures" in violation of regulations, using phrases like "cure all diseases" and "cure chronic diseases", or falsely endorsing authority by claiming "expert recommendations", "ancestral secret formulas", "exclusive to elderly cadres", etc. They use "limited time kill" and "last resort discounts" to create consumer anxiety, or deceive consumers with promises such as "invalid refunds" and "non-toxic side effects". Faced with these new tactics, elderly consumers should check whether their business license, food business license, or drug business license is publicly displayed in the live broadcast room before purchasing products. They should also verify whether health foods are labeled with the "blue hat" logo and approval number, and whether the drugs have the "national drug approval number" batch number. In addition, when purchasing goods or services, it is recommended to choose legitimate platforms and merchants for consumption, and be wary of conducting transactions through informal channels such as pulling groups into private domain live streaming rooms and temporary links. Pay attention to saving live streaming recordings, product links, payment vouchers, customer service chat records, and other information during transactions, and require the issuance of formal invoices or receipts. When signing for fragile or valuable items, it is necessary to inspect the appearance and basic functions on the spot, and if necessary, record the entire process. Two departments specifically remind that health foods only have the function of regulating the body and cannot replace medication for treating diseases; If you feel unwell, please seek medical treatment at a formal medical institution. Do not delay treatment due to trusting live broadcast promotions. If quality issues are found with the product, promptly initiate an after-sales application through the platform's rights protection channel; If encountering false advertising or consumer fraud, you can call the 12315 hotline to complain and report to the market supervision department, or file a complaint with the Consumer Association organization through the National Consumer Association Smart 315 platform. For cases involving large amounts of money and suspected criminal offenses, they should be reported to the public security organs and relevant evidence should be submitted. (New Society)