On the evening of July 3rd, the Shenzhen Buji Changlong Night Market was filled with a strong atmosphere of fireworks. During the on-site visit, the reporter saw that a variety of delicious snacks with various colors, aromas, and flavors attracted a large number of citizens and tourists. The "Feiyi Sweet Potato Congee", the inconspicuous "Chaoshan Fish Congee" and the authentic "Dabu Pickled Noodles", which have been open for more than 20 years, can be eaten here. Entering summer, the night economy in various regions stimulates consumption vitality, with night markets, night shopping, night entertainment, night tours, night shows and other business formats thriving. An Guangyong, an expert from the Credit Management Committee of the All China Federation of Mergers and Acquisitions, said in an interview with reporters: "Cultivating and developing the night economy is one of the important measures to expand domestic demand in all aspects and enhance people's sense of gain. With the support of policies, the night economy has flourished, and many places have presented many new highlights this summer, including an increase in night time cultural and artistic activities, and the convenience of night time public transportation to improve the night economy." Many places have introduced measures to support the night economy. It was learned that Shanghai has launched a night life festival with rich consumption scenarios. Last month, the 2025 Shanghai Nightlife Festival was launched, and this year's festival will continue from June to September. Shanghai has launched the first batch of 130 summer night themed activities around seven dimensions: night shopping, night food, night show, night entertainment, night tour, night activity, and night reading. It is reported that the first Shanghai bus line for the Nightlife Festival was opened from the middle of June to the first ten days of July and operated from 14:00 to 22:00 every Friday, Saturday and Sunday. The line covers five commercial landmarks, including BFC Bund Financial Center, Xintiandi, Xingye Taikoo Hui, Jiuguang Department Store and Shangsheng · Xinsuo. Guizhou Guiyang has initially established a "5+10+25" (i.e. 5 core business districts, 10 regional business districts, and 25 characteristic blocks) urban nighttime consumption space layout, continuously releasing the vitality of the nighttime economy and promoting the upgrading of urban consumption quality. To promote the prosperity of the night economy, various regions have also introduced relevant policies. As early as January this year, the "Several Measures to Stimulate Consumption Vitality through Prosperous Night Economy in Jiangsu Province" was released, proposing to start from five key areas including commerce, tourism, health, academic research, and exhibitions, and comprehensively and multi-level expand new scenes and formats of night consumption. Encourage all types of commercial venues and entities to carry out in store promotions and outdoor business activities in suitable locations, and appropriately extend business hours. The province and city jointly launched the "Water Charm Jiangsu" themed nighttime cultural and tourism consumption promotion activity. Encourage sports and fitness programs to extend their operating hours. Promote night schools to vigorously improve their educational conditions, and encourage areas with conditions to extend the opening hours of museums, libraries, science and technology museums, art galleries, community cultural centers, and other places. During winter, summer, and statutory holidays, provincial museums will extend their opening hours, with a cumulative extension of no less than 60 days and a cumulative extension of no less than 90 hours throughout the year. This is the first systematic policy document issued by Jiangsu Province regarding the prosperity of the night economy. In April of this year, the "Key Points for Cultivating and Building an International Consumer Center City in Guangzhou by 2025" were released, proposing to strengthen the "Young City Yeah City" brand. Support the optimization, upgrading, and expansion of the first 15 Yangcheng night market pilot areas, cultivate and incubate more than 10 night time consumption highlight projects, and create a normalized market operation platform. Strengthen the introduction of market resources, provide administrative support, optimize the night time supervision mode, and continuously enhance the vitality of night time consumption. Listed companies actively participate in retail, food, cultural tourism, equipment manufacturing and other fields, actively engage in the night economy, innovate scenarios, update products and services, and continuously enrich the "menu" of night economy consumption. Retail enterprises in various regions are important entities in expanding new consumption scenarios. Hefei Department Store Group Co., Ltd. focuses on the night economy and square economy, and has launched more than 60 characteristic market marketing activities such as the "Lobster Beer Festival", "Lobster Electronic Syllable", and "Thousand Towns, Ten Thousand Products, Big Gathering". Wushang Group Co., Ltd. combines holidays and hot IPs to create themed exhibitions, nighttime economy, etc., enhancing customer drive to the store. Yinchuan Xinhua Department Store Commercial Group Co., Ltd. aims to promote the prosperity of the night economy, stimulate consumption replenishment, integrate night alleys and trendy neighborhoods, enrich business formats, continuously build regional core, and bring customers a new way of life and experience. Food companies are also actively seizing the "night economy". For example, Anjing Food Group Co., Ltd., a leading frozen food company, has expanded or launched "Anjing Grilled Sausage" street vendors nationwide, focusing on consumer scenarios such as night markets, pedestrian streets, and education and training institutions. The market response has been enthusiastic. To create a new scene for night tours, cultural and tourism enterprises deeply explore the local historical culture and folk customs, and organically integrate them with night tour projects. Songcheng Performing Arts Development Co., Ltd. (hereinafter referred to as "Songcheng Performing Arts") actively creates a classic one-day tour route in Foshan, connecting visiting Xiqiao Mountain, watching "Guangdong Eternal Love", and tasting local cuisine, and continuously cultivating a night market. Songcheng Performing Arts stated, "Currently, night shows have a strong appeal to Hong Kong tour groups, with a rapid rise and a very good reputation. The flourishing development of the night economy cannot be separated from infrastructure construction, and equipment manufacturers are also important participants in the night economy. Zhejiang Sunshine Lighting Appliance Group Co., Ltd. has implemented a lighting show supporting equipment project for the Cao'e River "One River, Two Banks" urban section in Shangyu District, Shaoxing City. This project has become a major nighttime scenic spot in the local area, fully demonstrating the company's research and production capabilities in the field of high value-added lighting. Fu Yifu, a special researcher at Su Shang Bank, said in an interview with reporters: "Data shows that 60% of consumption in Chinese cities occurs at night. The night economy can be regarded as a barometer of urban vitality and attractiveness, and innovation is the key to igniting the night economy. We need to enrich the night consumption scene, provide personalized products and services for different consumer groups, and expand the 'menu' of night consumption