In the digital age, artificial intelligence, as a transformative technological force, has been deeply embedded in the texture of cultural and creative industries. It is not only widely used in various aspects of the cultural and creative industry, but also has opened up unprecedented development opportunities and injected vitality into this field with its unique charm and power. The research team of the Hunan Province Higher Education Teaching Reform Research Project "Research on Innovation Self Efficacy, Innovation Obstacles, and Innovation Learning Force Model of College Students in the Digital Economy Era (HNJG-20230828)" conducted a special study on the opportunities and challenges faced by the deep integration of artificial intelligence and cultural and creative industries. Through visits, research, and comprehensive summarization, we aim to accelerate the deep integration of cultural and creative industries with artificial intelligence. This is not only a collision of technology, but also a cross-border integration of ideas and creativity. This integration not only greatly broadens the boundaries of cultural and creative industries, enabling them to showcase the charm of art and the depth of culture in unprecedented ways, but also gives rise to numerous innovative formats and cultural products, meeting people's growing diversified and personalized needs. Artificial intelligence provides strong technological support for the development of cultural and creative industries. In the process of cultural and creative industry development, the widespread use of artificial intelligence not only reflects the reshaping of work methods and processes, but also triggers unprecedented changes in the display of creative concepts and achievements. The technological innovation advantages of artificial intelligence in work practice are mainly reflected in the following aspects: effectively assisting cultural and creative workers in automating daily tasks. In the field of graphics and text, artificial intelligence systems can quickly, accurately, and efficiently assist cultural and creative workers in completing repetitive and tedious tasks such as removing background elements and modifying specific flaws through intelligent algorithms, saving a lot of time and energy for cultural and creative workers; In the field of speech, artificial intelligence systems can generate various types of speech text content by collecting voice samples from recorders for simulation training. The application of this technology not only greatly improves the efficiency of speech creation, but also brings more flexibility to speech creation. Deeply stimulate the creative inspiration of cultural and creative workers. With the powerful capabilities of big data analysis and pattern recognition, current artificial intelligence systems can provide forward-looking and inspiring suggestions for new graphic design, audio and video creation. For cultural and creative workers, these suggestions are not just simple references, but also important starting points for inspiring creative inspiration. Cultural and creative workers can further expand and deepen on this basis, thus nurturing unique and innovative works. In this process, the artificial intelligence system transforms into an external memory bank for cultural and creative workers, which can quickly visualize complex creative concepts and greatly improve the efficiency and quality of creative ideas. Effectively improve the creative process of cultural and creative workers. Many artificial intelligence systems can provide valuable insights and targeted suggestions for cultural and creative workers through in-depth analysis of massive data and learning from past successful experiences. Specifically, in the field of film production, current artificial intelligence systems have shown significant performance in image denoising, color correction, sound optimization, and other aspects of post production, greatly improving the overall audio-visual quality of movies; In the field of advertising strategy, artificial intelligence systems can achieve more efficient and consistent cross platform communication, and can accurately customize advertising content based on the characteristics of different platforms and audience needs; In the field of news communication, artificial intelligence systems can quickly and accurately search and filter large amounts of data, and play an important role in quickly identifying and filtering inappropriate comments, greatly improving the accuracy and timeliness of news reporting. Artificial intelligence continues to inject innovative momentum into the development of cultural and creative industries. The application of artificial intelligence systems continues to inject a continuous stream of innovative momentum into the development of cultural and creative industries, profoundly changing the face and future of this field. Artificial intelligence not only greatly enriches the creative methods and forms of expression of cultural and creative workers, but also opens up a new realm of inspiration for them, allowing the sparks of creativity to shine brightly in the soil of technology. It mainly manifests in the following aspects: broadening the boundaries of innovation and expanding the depth of innovation. The application of artificial intelligence systems has opened up a broader space for innovation for cultural and creative workers. Liberate them from tedious daily tasks, allowing them to devote more time and energy to deep thinking, bold experimentation, and exploration, thereby fully unleashing their creativity. With the strong support of artificial intelligence systems, cultural and creative workers can focus their core concerns and resources on their areas of expertise and value, carefully crafting more creative and innovative solutions. They are able to examine the overall situation from a more macro and long-term perspective, have more space to nurture new concepts, and boldly conduct experiments to transform those imaginative ideas into tangible results. Improve work efficiency and accelerate the realization of creativity. Through the automated and efficient operation of artificial intelligence systems, cultural and creative workers can significantly shorten project cycles and improve work efficiency while maintaining quality output. In addition, artificial intelligence systems can provide practical solutions for projects that cultural and creative workers have encountered bottlenecks in the past due to technological or resource limitations. This change has directly driven the dual growth of creative products in both quantity and quality. The application of artificial intelligence systems in cultural and creative work has gradually shifted the focus of cultural and creative workers from tedious work processes to more strategic and consultative directions, enabling them to more accurately focus on customer needs as the core and provide more targeted and forward-looking professional services to customers. Enhance innovation capability and seek diversified development. In the vast field of cultural creativity, the trend of interdisciplinary integration is becoming increasingly prominent, which requires cultural and creative workers to cross different fields in their work process to seek assistance and support from different professionals or professional theories. With the support of artificial intelligence systems, these tasks have become relatively easier. AI systems in different fields are now like highly intelligent and versatile digital assistants, providing precise and efficient assistance to creative personnel in various sub fields. By flexibly utilizing different types of artificial intelligence systems, cultural and creative workers can not only effectively save work time and costs, but also eliminate communication barriers caused by creative ideas and cognitive biases, thus creating excellent works that are more in line with their original creative intentions and concepts. Motivate self-improvement and achieve self growth. The integration of artificial intelligence and cultural and creative industries may lead to the gradual disappearance of job positions with lower creative investment requirements in the cultural and creative industries. Currently, in the field of audio and video creation, artificial intelligence systems can generate practical audio works such as rhymes, games, and social media background music. Even mainstream media services are increasingly adopting music generated by artificial intelligence, covering common sounds such as white noise and audio works that simulate the style of real artists. In the field of graphic and textual creation, artificial intelligence systems can also generate practical advertising copy, posters, logo designs, and other works. Commercial promotional services are increasingly using AI generated graphic and textual content, including template based posters and generic designs, as well as graphic and textual works that simulate the style of well-known designers. The deep integration of artificial intelligence and cultural and creative industries faces multiple challenges. The wave of artificial intelligence is both an opportunity and a challenge for cultural and creative workers. As artificial intelligence is widely used in the cultural and creative industries, providing strong support for the innovation of cultural and creative workers, we also see that there are inevitable contradictions and problems in the process of integrating artificial intelligence with the cultural and creative industries. These issues seriously affect and constrain the integration and development process of artificial intelligence and cultural and creative industries. The application of artificial intelligence systems has put forward new requirements for the updating of knowledge levels of cultural and creative workers. Cultural and creative workers need to learn and master some new skills and knowledge in order to keep up with the development pace of the industry under the background of artificial intelligence. In this situation, old skills may gradually be "forgotten", some traditional business models will be eliminated, and new and more promising business models will emerge in other fields. At the same time, the entire value chain of the industry is undergoing profound changes during this transformation process. Secondly, as the technological threshold for applying artificial intelligence to cultural and creative processes gradually decreases, the integration of artificial intelligence and cultural and creative industries has brought difficulties to practitioners. Some practitioners in the cultural and creative industries are concerned about the potential reduction in industry income and job opportunities that may arise from the integration of artificial intelligence and cultural and creative industries. In the application of artificial intelligence, there are a series of urgent issues that need to be addressed, including copyright ownership, data sources and usage, the possibility of creative achievements being used as training data for artificial intelligence systems, how to ensure that this data is used transparently, fairly, and legally, whether cultural and creative works generated by artificial intelligence can participate in competitions or commercial transformations, how to ensure a fair and reasonable competition environment and commercial applications in the context of the increasing popularity of artificial intelligence technology, how to define the value and status of human creativity and artificial intelligence generated works, and how to effectively protect individual copyright from infringement. The integration of artificial intelligence and cultural creativity is a new challenge and impact for both cultural and creative practitioners, as well as for government and legal departments. In order to better cope with the pains brought by the integration of these artificial intelligence systems with the cultural and creative industries, as cultural and creative practitioners, we need to deeply consider the importance and urgency of continuing education and training in the context of the widespread application of artificial intelligence. Everyone needs to carefully examine and reflect on their skill reserves, identify which skills have market demand and competitive advantages in the present and future, and invest time and energy to update their knowledge reserves. Find the best balance between new and old skills, achieve comprehensive improvement of personal abilities, and lead one's career towards sustainable development. The integration of artificial intelligence and cultural and creative industries also requires practitioners to have solid moral and legal literacy, actively take on their own moral responsibilities, and attach great importance to data protection, copyright and other issues while constraining their own behavior. At the same time, government legal departments and social organizations should strengthen their supervision of artificial intelligence systems that may pose potential risks to people's health, well-being, and social equity. Although artificial intelligence has brought a series of challenges to cultural and creative workers themselves, its valuable contribution in promoting the flourishing development of various industries, driving social progress, and giving birth to new social productivity has become an undeniable fact. How to properly handle the problems arising from the integration of artificial intelligence and cultural and creative industries, and promote the application of artificial intelligence in the industry, not only requires the efforts of cultural and creative industry practitioners, but also the joint efforts of all industries and power institutions in society. (New Society)