Summer vacation is coming, and the peak of tourism is also coming. Multiple regions have launched new themed tour routes combining popular movies and TV shows, attracting tourists to come and check in, becoming a new highlight of cultural and tourism consumption this year. In the theme blocks of Xi'an, real-life interactions can be seen everywhere. Since the popularity of 'Litchi in Chang'an', the neighborhood has been specially decorated with lychee tree landscapes, and tourists also have the opportunity to meet the 'Litchi Ambassador' and listen to him tell the story of transporting lychees from Lingnan to Chang'an in the drama. Another popular destination for lychee is Guangdong, where tourists can not only pick and eat lychee on the spot, achieving "lychee freedom", but also enjoy lychee themed tours such as museum visits, ancient post road strolls, and summer night music festivals, attracting tourists to come specifically. Lychee craft beer, lychee skincare products, lychee wood roasted goose and other "lychee peripheral" products have become the latest hot selling items. In addition to the popularity of "Litchi", as the filming location for many domestic films such as "The Wandering Earth" and "Dragon Action", Qingdao Oriental Film Capital has recently innovatively launched a tourism route of "Exploring Filmsets+National Defense Education". According to statistics from online platforms, the popularity of multiple TV dramas has led to a month on month increase of over 200% in search volume for related destinations. More than 60% of "post-95" tourists choose their destinations due to TV dramas, which has also doubled the sales of "same style" products such as makeup and food. From visiting to participating in the museum's "Wonderful Tour" experience upgrade this summer, in order to attract more tourists to the museum, some local museums have launched measures such as "increasing nightclubs and canceling reservations". While extending business hours, more and more museums are also focusing on creating an "immersive" exhibition experience. Bring cultural relics to life and transform tourists from "visitors" to "participants". In Shanghai, recently "script tours" have entered museums, where tourists participate in missions to help "rediscover" the lost civilization of ancient Egypt. The game scenes run through the three exhibition halls, and professional actors play ancient Egyptian characters on site, guiding visitors to immerse themselves in exploring the stories behind cultural relics. In order to allow more tourists to participate, the Shanghai Museum has specially opened a night show during the summer vacation, and in the last week of the exhibition period, it will also launch a "7x24 non-stop" exhibition service. At the Sanxingdui Museum in Sichuan, visitors wear VR glasses and, guided by virtual archaeologists, "step into" the site to personally experience the process of cultural relic excavation. At the Sanxing Village Archaeological Exploration Base next to the museum, visitors can "transform" into "ancient Shu priests" and experience the celebration ceremony firsthand. This summer, the Sanxingdui Museum will collaborate with nearby villages to combine visiting experiences with projects such as bronze casting, attracting hundreds of visitors every day to come and experience it. According to statistics, museums in Henan, Gansu and other places have appropriately extended their opening hours, launched "night tours" services, explored the cancellation of "closed days", and increased immersive projects. Museums not only serve as entry points for local tourism, but also continue to drive a synchronous increase in accommodation and dining consumption income. The new gameplay of scenic spots from day to night allows tourists to "stay" this summer. The reporter found that "technology sense" and "experience sense" have become the latest keywords in the design of tourist routes in various places. Many scenic spots have carefully designed diverse experience projects from day to night, adding new vitality to summer tourism. At Tengwang Pavilion in Jiangxi, visitors are greeted by an AI tour guide led by virtual digital person Wang Bo. This' AI Wang Bo 'can not only tell the history of Tengwang Pavilion, but also customize tour routes according to tourists' preferences. Under the leadership of "AI Wang Bo", the cornice arch of wooden architecture and tablet couplets in Tengwang Pavilion seem to be endowed with vitality. In Kaifeng, Henan, tourists can experience a "day of Song Dynasty people" by boat, with interactive poetry games on board. The eight major scenic spots in the city are connected by the Bian River waterway, attracting tourists to participate. As night falls, tourists can enjoy various performances such as Song Ci music and dance, ancient style dance, acrobatics, etc. on the ten kilometer long cruise route. The night tour program has transformed tourists from "coming here for a visit" to "staying and savoring", with over 32% of tourists choosing to stay overnight in Kaifeng. The sense of experience also injects new vitality into natural scenic spots. In Baishishan, Hebei, tourists climb cliffs at an altitude of 1900 meters to experience the magnificent sea of clouds and rugged peaks up close. The newly put into use experience projects such as cliff swinging rope and cloud flying rope have transformed natural landscapes into an adventure park. The average stay time of tourists has been extended from a few hours to over a day, and the scenic area has also launched night tours. According to online data statistics, the shift of tourists from "just looking at the scenery" to "deep experience" has driven the revenue of experience projects in many scenic spots to double year-on-year, with a growth rate significantly faster than ticket revenue. Tourists' staying 'continues to bring local specialties and significantly increase income from homestays. (New Society)