Recently, listed real estate companies have successively disclosed sales data for June and the first half of the year, indicating further differentiation in sales. According to the official sales data disclosed by various regions in the first half of the year, some hotspots represented by first tier cities and some new first tier cities maintained a certain level of transaction activity. According to the sales data released by Poly Developments in June 2025, the company achieved a contracted area of 1.5233 million square meters and a contracted amount of 29.011 billion yuan in June 2025. From January to June 2025, the company achieved a contracted area of 7.1354 million square meters and a contracted amount of 145.171 billion yuan. In addition, Poly Developments also disclosed an announcement regarding the company's acquisition of real estate projects. The company has added 5 new real estate projects, including the 64 block plot in Pingliang Street, Yangpu District, Shanghai, the west side plot of Duzhuang Road, Minhang District, Shanghai, the east side plot of Weiming South Street in Qiaoxi District, Shijiazhuang, the west side plot of Heilongjiang South Road in Shibei District, Qingdao, and the north side plot of Dengtan Road in Haitang District, Sanya. The total amount of payment required is approximately 8.612 billion yuan. Country Garden achieved a monthly equity sales revenue of 2.81 billion yuan and an equity sales area of 350000 square meters in June. From January to June, Country Garden achieved sales of 16.75 billion yuan; The sales area of equity is 2.049 million square meters. Zhengrong Real Estate recently announced that in June, the group, together with joint ventures and associates, had a cumulative contract sales amount of approximately 402 million yuan, with a sales floor area of approximately 23400 square meters and an average selling price of approximately 17200 yuan per square meter. As of the end of June 2025, the cumulative contract sales amount is approximately 2.365 billion yuan, with a sales floor area of approximately 142600 square meters and an average contract selling price of approximately 16600 yuan per square meter. In addition, some companies have recently mentioned their future development plans during institutional research. According to the investor relations activity record recently disclosed by Hualian Holdings, the company's current business strategy is to "maintain stability in real estate and promote development through transformation". Except for the two real estate projects "Yupinluanshan" and "Hualian Nanshan A District", the company plans not to add any other land reserves or real estate development projects. To address the company's sustainable development issues, the company is vigorously promoting its industrial transformation and development strategy. According to official sales data released by various regions in the first half of the year, some hotspots, represented by first tier cities and new first tier cities, maintain a certain level of transaction activity. Taking Shenzhen as an example, according to the statistics of the Shenzhen Real Estate Intermediary Association, in June 2025, there were 5546 second-hand houses recorded in Shenzhen, a decrease of 3.2% month on month and a year-on-year increase of 4.5%, still exceeding the boom bust line of 5000 units. The Shenzhen Real Estate Intermediary Association believes that the average monthly volume of second-hand houses recorded in the first half of 2025 will reach 5851 units, and the market has maintained an active trend driven by multiple factors such as policy support and market demand release. Looking ahead to the future, Shenzhen Beike Research Institute expects that the real estate policies in Shenzhen will remain loose in the second half of the year, coupled with the dual drive of the traditional sales peak season of "Golden September and Silver October" and the year-end sprint node, the market transaction activity is expected to increase compared to the first half of the year. According to Zhang Bo, the director of 58 Anjuke Research Institute, in the first half of 2025, the real estate market will continue to stabilize and improve under policy guidance, demand adjustment, and industry transformation. The market will seek new opportunities in differentiation and develop new models in deep adjustment. From the dimensions of new houses, second-hand houses, and leasing, the market is undergoing a deep adjustment from "incremental decline" to "quality improvement", and each link interacts with each other to jointly promote the overall stabilization of the industry. High end projects in core areas of first tier cities will continue to support the upward trend in average prices. With the increase in supply of "good houses" projects and the improvement of product quality, prices are expected to stabilize and rebound in new first - and second tier cities. However, there is still price competition pressure in areas with a high proportion of demand; 3、 Fourth tier cities may maintain a "price for quantity" strategy and reduce inventory through price promotions. In terms of products, the demand for improvement will continue to dominate the market. The policy of stabilizing the real estate market continues to be introduced, and some hot areas represented by Xi'an and Qingdao have recently introduced a series of favorable policies for the real estate market. Among them, Qingdao City has expanded the scope of support for housing provident fund payment and down payment policies for home purchases; Xi'an will increase its support for housing provident fund and promote the coordinated development of the primary and secondary housing markets. In addition, on July 3rd, the website of the Beijing Municipal Commission of Housing and Urban Rural Development announced that in order to better safeguard consumer rights, further regulate the order of the housing rental market in Beijing, and promote the stable, orderly, and high-quality development of the housing rental market, the Beijing Municipal Commission of Housing and Urban Rural Development, together with the Beijing Municipal Administration for Market Regulation and other relevant departments, has studied and drafted the "Notice on Regulating Individual Housing Subleasing Activities (Draft for Comments)", which is now open to the public for comments. It is mentioned that individuals subletting 10 sets (rooms) or more will be subject to industry regulation. Individuals who sublet 10 or more non identical housing units in Beijing shall register as market entities in accordance with the law and file with the housing and construction (housing management) department. At the same time, specific criteria for calculating and determining the number of sublet units (rooms) and exceptions for engaging in accommodation, homestay and other business activities have been refined. In Zhang Bo's view, 2025 is a "transitional period" for the deep adjustment of the real estate industry, as the market seeks a new balance in differentiation and nurtures new momentum in the adjustment. Improving demand release, returning quality value, and promoting differentiated urban development are direct manifestations of the adjustment. There is still room for a reduction in mortgage interest rates, and some cities may further relax their purchase and loan restrictions policies, increasing support for multi child families, new urban residents, and other groups to purchase houses. (New Society)