'Culture+' stimulates new vitality in consumption
2025-07-08
In recent years, various trendy consumption scenarios have emerged continuously. In a shopping mall in Shanghai, thousands of square meters of space have been divided into more than 10 new performing arts spaces, and "entering the mall to watch shows" has brought explosive popularity to the commercial district. In Jiangsu, trams have been transformed into "mobile cafes", connecting consumption nodes along the line... "Culture+Commerce" has enriched the urban consumption ecology and injected surging momentum into the cultural and tourism consumption market. With the upgrading of consumption and increasingly diverse demands, the functional boundaries of traditional architectural venues are being broken. The deep integration of "culture+commerce" has given rise to diverse new cultural spaces, enriching people's consumption scenarios. For example, some bookstores in Chengdu, Sichuan gather various elements such as culture, art, and commerce, setting up reading areas, coffee areas, cultural and creative areas, clothing areas, etc., and often holding various cultural activities such as book signings and art exhibitions, providing consumers with a good place to relax, gain knowledge, and experience the cultural atmosphere. The new cultural space breaks through the limitations of physical space and stimulates the "multiplier effect" of consumption through diverse and integrated scene design, attempting to create a comprehensive urban living complex, making every corner of the city a potential "tipping point" for economic growth. The revitalization of new cultural spaces cannot be achieved without the empowerment of traditional culture. By deeply exploring and innovatively expressing cultural resources, unique cultural connotations are added to consumer scenarios, triggering emotional resonance. In some new performing arts spaces in commercial districts, there are both international classic drama productions "parachuted" and immersive adaptations of local cultural IPs. For example, a popular light and shadow interactive drama is set in a Jiangnan garden and uses holographic projection technology to recreate the classic scenes of "The Peony Pavilion". The audience can not only "tour the garden", but also interact with "Du Liniang" and even influence the plot direction through gesture operations. This form of combining traditional cultural elements with modern technology and interactive experiences allows young people to experience the charm of excellent traditional Chinese culture through "play" and stimulate their enthusiasm for cultural consumption. It can be seen that when traditional culture is transformed into a "living culture" that combines participation, consumption, and dissemination, a complete value chain integrating "cultural experience emotional resonance consumer behavior" will also be formed, effectively stimulating the potential of cultural consumption and becoming a new engine to boost consumption and promote economic growth. The improvement of new cultural formats is always accompanied by the development and application of new technologies. Currently, advanced information technologies such as big data and artificial intelligence are accelerating their popularization and implementation, which not only significantly enhances the immersion of consumer experience, but also reshapes the business model of the cultural and tourism industry at a deeper level, injecting sustained momentum into the high-quality development of the cultural and tourism economy. For example, many tourist attractions use technologies such as virtual reality (VR) and augmented reality (AR) to create immersive tourism projects. Tourists wearing VR devices feel like they are instantly transported through time and space, immersing themselves in ancient palaces or future worlds, freely walking and interacting in virtual scenes, touching seemingly real buildings and cultural relics. At the same time, by analyzing tourists' interests, hobbies, behavioral habits, and other information through big data, personalized immersive experience routes and related services can be accurately recommended for tourists, which is conducive to driving consumption of related products and services. It is worth mentioning that the support of new technologies has further created new consumer scenarios, such as AR navigation, virtual queuing, etc. The application of these technologies has further improved the efficiency of traditional commercial spaces. It can be seen that from "going to the mall to watch a show" to "mobile coffee shops", from innovative expression of traditional cultural IP to scene empowerment of new technologies, the integration of "culture+commerce" is no longer limited to simple "spatial superposition", but has evolved into a systematic change in consumer scenarios, cultural cores, and technological applications. This transformation not only stimulates the consumption potential of cities, but also makes culture a driving force and catalyst for economic growth. The vigorous development of new forms of cultural consumption is also enlightening for promoting urban renewal and upgrading the cultural tourism industry. For example, urban renewal cannot just be limited to the transformation of physical spaces. It can try to build a composite ecosystem of "culture+technology+scene", transform idle industrial heritage into creative industry parks, or transform historical districts into immersive cultural consumption blocks, achieving a leap from "hardware renewal" to "content revitalization". In practical applications, various methods such as precise dissemination through emerging media and activation and operation of cultural IP can be used to expand the "culture+" consumption scene, achieving value creation through deep integration of online and offline, optimization of intelligent personalized services, and cross-border innovation of diverse business formats. We look forward to the accelerated formation and vigorous development of more vibrant new forms of cultural consumption, adding more momentum to the high-quality development of cities. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
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