Think Tank

Reshaping the Industry's New Ecology with the New Species of Culture and Tourism

2025-07-08   

Mechanical beasts have become trendy landmarks in commercial districts, abandoned mines have transformed into Nordic style "Little Iceland", and barren mines have transformed into cultural vacation towns... These imaginative transformations are writing new stories on the cultural and tourism map. Innovative practices are attracting young consumer groups with the momentum of breaking through barriers, reshaping the spatial value of cities and rural areas, and providing practical samples for the transformation and upgrading of the cultural and tourism industry. The rise of cultural and tourism "new species" such as mechanical beasts meets the needs of young consumer groups. For example, abandoned mines shine with a solitary aesthetic, allowing people to enjoy a slow life while also taking beautiful photos; The "Giant Bear North North" has become a city IP with its high-tech interactive effects, satisfying young people's pursuit of a sense of technology, trendy culture, and social interaction; Cliff homestays allow tourists to immerse themselves in the heavenly palace and stunning night scenery, attracting a large number of tourists to come and check in. These "new species" transform non-traditional cultural and tourism resources into emotional consumption fields, creating "breakthrough" products that conform to contemporary consumer cognition and aesthetics. The 'new species' of cultural tourism not only reshapes spatial value, but also injects new vitality into cities and rural areas. In the city, after the renovation of abandoned industrial plants, technological breakthroughs and IP creation are used to activate urban memory and transform industrial heritage into emotional symbols of the city. In rural areas, abandoned mines and "hollow villages" have become phenomenal cultural vacation towns, not only allowing hidden beautiful scenery to be discovered and given new life, but also driving local employment and economic development, providing a large number of job opportunities, and promoting rural revitalization. Activating the "new species" of cultural tourism relies on innovation. From content planning to product design, from operational models to element support, every aspect requires innovation. Co creating with artists, constructing a complete "life narrative", breaking through the boundaries of cultural tourism and other innovative practices have demonstrated the vitality of cultural tourism supply entities and set an example for the industry. Of course, creating a new species of cultural tourism is not always smooth sailing, as there are many challenges in content planning, product design, operational teams, and funding investment. We need to continuously explore new operating models, address the issue of ensuring funding and project construction elements, and balance the long-term and flexible investment of funds. At the same time, policies should also provide support for small and micro teams and individual entrepreneurs, creating a favorable environment for innovation and entrepreneurship. The "new species" of cultural tourism to some extent reflect the significant transformation of the cultural tourism industry, which is driven by innovation and reshapes the new ecology of the industry. In this context, the cultural and tourism industry should seize opportunities, not fear challenges, actively innovate, and let more imaginative cultural and tourism "new species" bloom in the north and south of the country. (New Society)

Edit:Luo yu Responsible editor:Zhou shu

Source:workercn.cn

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