Not long ago, Sichuan launched its first Sanxingdui themed cultural train. Inside the carriage, treasures of the town hall such as golden masks and bronze divine trees are dynamically displayed through high-definition digital screens, and the 8 carriages are transformed into "tunnels that cross time and space". Tang Min, a tour guide at Sanxingdui Museum, boarded the train and brought vivid cultural explanations of Sanxingdui to passengers by combining the cultural relics, pictures, and videos that can be seen everywhere on the train. I hope my explanation can be like a seed, taking root and sprouting in the hearts of more people, attracting them to pay more attention to Sanxingdui culture, "said Tang Min. The tickets for the Sanxingdui Museum are hard to come by, but I didn't expect to be able to see cultural relics and listen to explanations on the bus. This bus ride was worth it. "" With all the sights and sounds on the bus, I really want to go to the Sanxingdui Museum, "the passengers exclaimed one after another. A train allows cultural relics to grow beyond their boundaries, cultural heritage to flow and be passed down, and the charm of cultural tourism integration to be fully demonstrated. General Secretary Xi Jinping pointed out that the cultural industry and the tourism industry are inseparable. We must adhere to shaping tourism with culture and highlighting culture with tourism, promote the integrated development of culture and tourism, and enable people to appreciate the beauty of nature, appreciate the beauty of culture, and cultivate the beauty of the soul. The Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to improve the system and mechanism for the deep integration of culture and tourism development. Sichuan has unique and abundant natural resources, profound historical and cultural heritage, diverse and inclusive ethnic cultures, and a charming and comfortable life. In recent years, Sichuan has placed great emphasis on the integrated development of culture and tourism, adhering to the principle of shaping tourism through culture and showcasing culture through tourism, making good use of the unique beauty of natural ecology and the colorful humanistic charm, and turning its profound heritage into a "poetry and distant places" that can be visited and felt. The consumption vitality stimulated by the integration of culture and tourism is becoming a new engine for promoting economic growth. The fusion of ancient and modern times, the flourishing of Ba Shu culture and tourism, and the combination of "extraordinary things", finding the plants that you think Du Fu loves the most, and what are Du Fu's "three goodbyes"... With the arrival of summer vacation, Chengdu Du Fu Thatched Cottage Museum welcomes study tourists from all over the country. A group of friends from Jilin are exploring and overcoming challenges in the museum with study missions. They stopped in front of an exhibition hall. The "Li Bai and Du Fu - Twin Constellations Theme Exhibition in the History of Chinese Poetry" fully showcases the emergence of the "Li Du Friendship", the formation of the "Poetry Immortal" and "Poetry Saint" status, and the profound influence of the two on future generations with rich cultural relics, graphics, and videos, which has aroused great interest among everyone. We need to make poetry tangible and perceptible. ”The director of Du Fu Thatched Cottage Museum, Wang Fei, led everyone to walk and explain. The exhibition showcased familiar poetic imagery through various methods such as holographic projection. Visitors can interact with "Li Du" and the poetic culture "comes to life" in this exhibition hall. The Du Fu Thatched Cottage Museum constantly innovates its exhibition forms, delves into cultural connotations, and leads the continuous rise of Du Fu's cultural tourism trend, effectively driving the growth of cultural and tourism consumption. In 2024, the Du Fu Thatched Cottage Museum received over 7.2 million visitors and generated over 46 million yuan in cultural and creative related income throughout the year. There are three world natural heritage sites in Sichuan, including Jiuzhaigou Valley Scenic and Historic Interest Area Valley, Huanglong Valley and Giant Panda Habitat, the world cultural and natural heritage sites of Mount Emei Leshan Giant Buddha Scenic Area, the world cultural heritage sites of Qingcheng Mountain Dujiangyan Irrigation Project, and 153 national intangible cultural heritage sites, such as Shu brocade and Shu embroidery, which attract tourists from thousands of miles away. Sichuan relies on superior cultural and tourism resources, innovates cultural and tourism formats, showcases cultural depth, and transforms landscape and cultural resources into a beautiful tourism experience for the people. The actors have excellent skills, the live interaction is enthusiastic, and the face changing segment is the most anticipated. Both adults and children love to watch it! ”After visiting the Chengdu Research Base of Giant Panda Breeding, tourist Wang Chao and his family took the tourist bus line directly to Chunxi Road. After a leisurely stroll, they arrived at the Sichuan Provincial Sichuan Theater, where they enjoyed tea, ear picking, and watching Sichuan opera, providing a satisfying experience. In 2024, Sichuan Provincial Theatre will hold over 1000 resident performances and receive over 350000 visitors. In the past, this was unimaginable. ”Chen Zhilin, Chairman of the Sichuan Provincial Federation of Literary and Art Circles and President of the Sichuan Provincial Sichuan Opera Theatre, sighed, "In order for traditional Chinese culture to go further, it still needs to organically integrate tradition and innovation." In recent years, Sichuan has implemented the Sichuan Opera Revitalization Project, and "one group, one strategy" has promoted the revitalization of resources and new vitality of 24 state-owned Sichuan Opera literary and artistic troupes in the province. Sichuan Opera House boldly cast actors born in the 1990s and 2000s as the main characters, creating youth versions of "Lotus Fairy", newly created short plays such as "Fire Pond", and large-scale plays such as "Dragon Singing Drums", bringing new colors to Sichuan Opera. Coming to Sichuan Theater to watch Sichuan Opera has become a reason for many people to specifically go to Sichuan. In 2024, the cumulative exposure of Sichuan Provincial Sichuan Theater's plays exceeded 1 billion people, with 10 million people "planting grass", of which 60% of the audience were young people. Culture is the soul of tourism, and tourism is the carrier of culture. Continuously promoting the integration of culture and tourism, Bashu culture and tourism shine with new brilliance. Archaeological sites such as Sanxingdui, Piruo, and Mengxi River have emerged one after another. "Ne Zha's Demon Child Roars in the Sea" has ignited the trend of "traveling with Ne Zha", and the epic drama "Panda Returns" has established a closed loop of "scientific research, drama watching, and experience"... Sichuan's characteristic culture is increasingly prosperous, leading the cultural and tourism economy to continuously reach new heights. Empowered by technology, bringing new tourism experiences. In recent years, a place called "Jiaermengcuo" has become popular on the internet in Lixian County, Aba Prefecture, Sichuan Province. This place integrates high mountains, lakes, primitive forests, waterfalls, and meadows, with pure and magnificent scenery, known as the "paradise in the clouds", attracting many tourists to come specifically for hiking, camping, and photography. This route has a high altitude and requires climbing nearly 2000 meters within seven to eight kilometers. The route is steep and challenging. How to ensure safety when tourists enjoy the beautiful scenery and hiking pleasure in high mountain canyons? An innovative safety management system has made hiking in Jiaermengcuo increasingly safe. ”Li Yundong, the person in charge of an outdoor management center in Lixian County, said that tourists can enter the mountain with peace of mind by registering emergency contact information at the outdoor management center at the starting point of the hiking route, and receiving location bracelets and road signs indicating the route, highlights, difficulty, and risk points. In the past, there was no signal on mobile phones in the deep mountains, making it difficult to seek help in case of danger. ”Li Yundong said that nowadays, tourists can "report safety" to the management center every half an hour through positioning devices after entering the mountains. There are also safety cabins for adverse weather, emergency signal transmission points, fixed safety management points, etc. in the mountains, and tourists can be quickly rescued in case of danger. Drones can conduct scheduled patrols to detect risks such as weather, geological disasters, and wild animals in advance, ensuring the safety of tourists throughout the journey. It is reported that since its launch one month ago, the system has been used by 12000 people. Next, this system will be deployed in more places to allow tourists to enjoy the beautiful scenery with peace of mind. The support of technology makes tourism safer and more comfortable, while also presenting Sichuan's unique and rich cultural and tourism resources in a different way, bringing tourists a unique experience and radiating increasingly strong attraction. At the bridgehead of Luding Bridge in Garze, Sichuan, the project called "Feiduo Luding Bridge Fully Sensory Interactive Space" attracts tourists to come and experience it. Wearing a VR (virtual reality) monitor, one can instantly "travel" back to the banks of the Dadu River in May 1935. The wet and cold river wind, roaring waves, swaying iron ropes, whistling bullets... The heroic feat of Red Army soldiers braving artillery fire and climbing bare iron ropes to seize the bridge becomes real and tangible here. When VR large space content can stimulate users' various emotions, users will believe in the authenticity of the scene, be truly brought into the experiential scene, and the value of the content will be truly realized. ”The chief director of the project, Qu Yongfan, said that the project utilizes technological means to achieve "education through entertainment". When tourists immerse themselves in this period of red history, each tourist will gain different emotions. In recent years, Sichuan has focused on promoting the high-quality development of culture and tourism empowered by technology. New technologies such as artificial intelligence, holographic projection, technological archaeology, and virtual reality have profoundly changed the face of Sichuan's culture and tourism. The Anyue Grottoes have revived national treasures with digital light and shadow, the Sanxingdui Museum has used full projection technology to accurately restore the original appearance of cultural relics, and the Chongzhou Ancient Town Group has used AR (augmented reality) technology to provide immersive guidance for tourists... Virtual and reality are intertwined, history and future are in dialogue, and technological means have transformed tourism from "seeing scenery" to "experiencing", effectively activating the vitality of cultural and tourism resources. Watching basketball games for three consecutive days is really exciting! ”Not long ago, the "Jing BA" basketball game in Aba Prefecture, Sichuan Province, opened in Jiuzhaigou Valley Scenic and Historic Interest Area County, attracting many tourists such as Liu Zhao to extend their holiday and stay to watch the game. What's even more amazing is that the local Jiuzhaigou Intangible Cultural Heritage Food Festival is held simultaneously, allowing tourists to experience the Tibetan and Qiang cuisine on their tongues without stopping. "This trip is worth it. I remember not only the beautiful scenery of Jiuzhaigou Valley Scenic and Historic Interest Area, but also the yak meat and fire circle dance in Jiuzhaigou Valley Scenic and Historic Interest Area," said Liu Zhao. Existing in Jiuzhaigou Valley Scenic and Historic Interest Area? Dance, Nanping Quzi, Western Sichuan Tibetan folk songs and other national intangible cultural heritage, as well as Tumo Festival, fire circle dance and other folk customs, are full of national cultural charm. In recent years, Jiuzhaigou Valley Scenic and Historic Interest Area County has skillfully taken advantage of the high flow of Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Area to hold a variety of activities, develop customized tourism, slow down tourists, and promote the unique national culture to reach tourists and the world. The combination of "cultural tourism+sports" and "cultural tourism+intangible cultural heritage" has enhanced the tourism experience for tourists and promoted the significant development of related industries. Sichuan is striving to break down barriers in the cultural and tourism industry and promote the deep integration of "cultural and tourism+hundred industries" and "hundred industries+cultural and tourism". Dangdang Dangdang! ”As night falls, the sound of gongs resounds, and a wonderful Bashan Tujia wedding customs intangible cultural heritage show is staged at the Bashan Grand Canyon Scenic Area in Xuanhan County, Dazhou, Sichuan Province. Zheng Yan, a villager from Longtan Village, Tujia Township, Dukou, Xuanhan County, and other villagers, performed the traditional wedding customs passed down from generation to generation in a realistic way, winning warm cheers from tourists, such as opening the road with gongs to attract guests, shedding tears in the boudoir to mourn their marriage, covering their heads and backs with red silk, and worshiping the flower hall under the Tongxin Pavilion. Out of our 108 actors, 106 are local residents. ”Zheng Yan is a village cadre who told reporters that the Tujia people have a gene of singing and dancing in their blood. These actors include both elderly people in their 70s and young people in their 20s and 30s. Everyone wants to inherit the culture well and contribute to the development of the scenic area. The Bashan Grand Canyon is a national 4A level tourist attraction, as well as a rich cultural heritage of the Cuban people and a derivative of the national intangible cultural heritage of the Tujia ethnic group, which is known as the Tujia ethnic group. Relying on advantageous resources, the local area promotes the integrated development of agriculture, culture, and tourism, giving birth to new tourism formats. This not only brings different experiences to tourists, but also effectively promotes the prosperity of the masses. Actors promote the sales of rose tea, Huanglian flower tea, cherries, bamboo shoots, fern moss and other agricultural products on site during the interactive segment. During this year's May Day holiday, 13 cherry growers in Longtan Village increased their income by over 10000 yuan per household. The memory of the eastern suburbs of Chengdu has turned industrial heritage into a renowned fashion and cultural tourism highland; Yibin has transformed Lizhuang Ancient Town, the location of Tongji University's westward relocation, into the "Number One Ancient Town on the Yangtze River for Thousands of Miles"; Based on the unique advantages of the starting point of the Sichuan Tibet Highway, Ya'an has built the "China Ya'an 318 Self driving Base" and created the brand "A Must Drive 318 in My Life, Ya'an Gathers to Lhasa" that has deeply rooted in people's hearts... Various regions in Sichuan have seized the strong cross-border and high penetration characteristics of cultural and tourism, and continuously