The domestic power bank recall scandal continues. On the early morning of July 6th, Roma officially issued a notice of suspension of work, production, and vacation. The suspension period will last for 6 months from July 7th, 2025. And just three days ago, this company denied rumors of bankruptcy. This incident stems from the frequent incidents of power banks catching fire in the cabin, and the power bank industry is facing a crisis of trust. To effectively ensure the safety of aviation operations, the Civil Aviation Administration of China has issued an emergency notice prohibiting passengers from carrying power banks without 3C markings, unclear 3C markings, recalled models or batches on domestic flights starting from June 28th. At the same time, multiple industry leaders have urgently recalled over 1.2 million power banks, while courier companies have listed the recalled power banks as restricted areas for receiving and shipping. For a time, power banks became "high-risk products". It is not difficult to find that the key issue lies in the upstream battery cell supplier of the power bank enterprise involved. In order to "reduce costs", the supplier outsourced the battery cell production task to a battery OEM in Jiangxi, and the OEM illegally replaced the separator material between the positive and negative electrodes of the battery during production. In recent years, with the intensification of competition in the power bank industry, the main tone of market updates and iterations has shifted from technological upgrades to simple and crude expansion. 10000mAh has become a standard configuration in the industry, but the corresponding trend is the continuous decline in market prices. Taking a 20000mAh power bank from Roma as an example, the price of the product has decreased from 140 yuan in 2021 to 69 yuan in 2025. A safe and reliable high-quality battery cell costs about 40 to 50 yuan. On one side is the 'capacity competition', where power banks are getting bigger and bigger as they continue to grow; On the other side is the 'price war', where the profits of enterprises are gradually eroded. This "inward competition" forces companies to seek low-cost outsourcing in order to compress costs. It can be said that this competitive model violates the basic laws of economic operation and is also a major enemy in promoting fair market competition, stimulating innovation vitality, and improving development efficiency. The Central Economic Work Conference held at the end of last year pointed out the need to comprehensively rectify "internal competition" and regulate the behavior of local governments and enterprises. The sixth meeting of the Central Committee for Finance and Economics held on July 1st this year emphasized the need to deepen the construction of a unified national market, focus on key and difficult points, govern low price and disorderly competition among enterprises in accordance with laws and regulations, guide enterprises to improve product quality, and promote the orderly exit of backward production capacity. Not only the power bank industry, but also several listed companies in the photovoltaic and automotive industries have recently spoken out against internal competition. There is no doubt that 'involution style' competition will lead to 'bad money driving out good money', causing enterprises to fall into a cycle of disorderly and vicious competition, neglecting technological innovation and industrial upgrading, and seriously hindering industry development. In my opinion, in the future, we can start from three levels to promote the "anti involution" of various industries. At the policy level, it is necessary to further strengthen legal and credit constraints, severely punish low-priced dumping behavior, avoid redundant construction and overcapacity in a single industry, and promote the orderly exit of backward production capacity from the market. At the industry level, a mutually beneficial and cooperative competitive ecosystem should be established to avoid low price and disorderly competition. At the enterprise level, we need to shift from a "price war" to value creation, take the route of technological differentiation, and reasonably compress costs through supply chain collaboration. Countless successful cases have proven that raising technological barriers and globalization strategies are the dual engines of "breaking through", and achieving a win-win supply chain is the only way to avoid "zero sum games". The lesson learned from the recent power bank fire and the large-scale recall has sounded an alarm in the industry: only by adhering to the iron law of "safety cost cannot be compressed" can we truly achieve value return. (New Society)