The founding ceremony of the Guangdong Hong Kong Macao Greater Bay Area Sports Culture Research Institute was held at Guangzhou Sport University on the 9th, marking a new stage of deep integration of industry, academia, and research in the sports and cultural industry of the Guangdong Hong Kong Macao Greater Bay Area. The Guangdong Hong Kong Macao Greater Bay Area Sports Culture Research Institute is jointly established by Guangzhou Sport University, Guangdong Hong Kong Macao universities, and sports culture experts. It will conduct research on the construction of sports civilization ecology, the construction of sports spirit spectrum, the inheritance and protection of sports culture, and the development of sports culture tourism in the Guangdong Hong Kong Macao Greater Bay Area, focusing on building sports culture brand activities such as "Ode to Chinese Sports Spirit (Guangdong Hong Kong Macao Chapter)", Lingnan Sports Culture Museum, and Guangdong Hong Kong Macao Youth Brand Sports Event System. It is reported that the research institute has appointed Mi Yinjun, Secretary of the Party Committee of Guangzhou Sport University, Huo Qigang, Vice President of the Sports Federation and Olympic Committee of Hong Kong, China, and Pan Yongquan, Director of the Preparatory Office for the 15th National Games and the 9th Paralympic Games in Macau, as the deans. Three vice deans and 28 sports culture experts and entrepreneurs have been appointed as specially appointed researchers. The research institute will rely on the profound sports and cultural heritage and technological innovation advantages of the Guangdong Hong Kong Macao Greater Bay Area to promote the deep integration of sports and cultural resources in the three regions, and create a comprehensive platform integrating academic research, cultural dissemination, talent cultivation, and industrial innovation. ”Mi Yinjun said. (New Society)