In the scorching summer, cicadas chirp and lychee ripens. In Lufeng City, Guangdong Province, China-Chic's song and dance "Give" Li "Lufeng Fresh to the World" and the original program of intangible cultural heritage money encouragement "Drum Litchi Fragrance" added a different cultural flavor to the popularity of litchi at home and abroad. In Hepu County, Guangxi, the main venue of the Lychee Harvest Carnival held a lychee envoy appointment ceremony, revisiting the ancient "Lychee Road" and using lychee as a medium to build a bridge of cooperation. With the support of cultural and tourism activities, Little Litchi has taken the "sweet economy" to new heights. Technological progress and economic development have turned lychee, once a luxury item, into a popular consumer product and embellished cultural and entertainment life. Litchi, which is prone to decay when separated from its branches, was rare and even unknown to people outside the production area in ancient times. Today, relying on advanced cold chain technology and dense logistics networks, Southern Fresh Fruit can efficiently cross thousands of miles and reach thousands of households. At the supermarket counter, the hot selling "Feizi Xiao" reminds people of the anecdotes of the Noble Consort; Meeting friends, 'eating 300 lychees a day' adds to the atmosphere of the gathering... The wide variety of lychees is not only a feast for food, but also a cultural feast. On the other hand, cultural resources are also rich mines for innovation and creation. On the occasion of traditional festivals, the supply and sales of peripheral products with strong festival elements are thriving; Popular concert tickets "flash", with over 200000 performances in small theaters and new performing arts spaces last year; The emergence of film and television masterpieces such as "Ne Zha: The Demonic Children Roar in the Sea" and "Chang'an 30000 Miles" is a vivid manifestation of the direct creation of economic value by culture. Culture also has strong compatibility, which can help upgrade consumption and transform industries. In Guangdong, a new business model of integrating culture and tourism is flourishing, and lychee culture is colliding with the economy and society to create new sparks. At the Baiqiao service area of Baomao Expressway, many passengers stopped their cars to taste specialty foods such as lychee coffee, lychee ice cream, and lychee flavored soft drinks. Shantou Chiping Litchi Park, visitors stroll through it, picking and tasting fresh lychee, and enjoying lychee themed art exhibitions. From expanding consumer scenarios to leveraging creative marketing, and then exploring cross-border linkage, following the market's context, the "culture+" cross-border integration problem is constantly finding new answers. Further observation shows that "culture" can create "hot selling products" because culture can give the economy a deeper foundation. Not long ago, at the 21st Cultural Expo held in Shenzhen, Guangdong Litchi debuted under the name of "Oriental Love Fruit", with a new cultural brand endowing Litchi with romantic connotations. China never lacks good stories, and the profound soil of Chinese culture provides abundant nourishment for optimizing cultural and tourism supply. Expressing and presenting traditional culture in a youthful and international way, creating unique brands, and promoting product storytelling can lead to a new path that no one else has. To promote high-quality development, culture is an important pivot. General Secretary Xi Jinping emphasized that "optimizing the supply of cultural products and services, empowering economic and social development with culture." The humanistic economy of the new era is embedded in daily production and life. The game "Wukong" has brought popularity to multiple check-in destinations, and regional culture has brought unique charm and "sky high traffic" to the "Su Chao" competition. The "Fengguan" cultural and creative refrigerator stickers have attracted more audience attention to cultural relics, driving the integration of culture and tourism development... Innovative practices in various regions have shown that culture has become an important resource for economic development, which can activate creativity and improve development quality. Understanding diverse, multi-level, and multi-faceted cultural needs and making efforts to increase the supply of high-quality products and services can better empower high-quality development and increase people's sense of gain. Explore more effective mechanisms for integration and mutual promotion, promote the two-way connection between cultural economization and economic culturalization, and write a great article on humanistic economics. The positive interaction between culture and economy will continue to inject vitality and momentum into Chinese path to modernization. (New Society)