In recent years, an increasing number of smart elderly care products have entered the public eye, including fall prevention radar, cuff free blood pressure monitors, and exoskeleton robots. From real-time monitoring to predictive management, from life assistance to emotional companionship, from home aging transformation to upgrading of elderly care institutions, with the continuous iteration of technology, the application scenarios of smart elderly care products are becoming increasingly diverse. However, it is not easy for these products to win the favor of the elderly, and some products even frequently encounter setbacks after being launched on the market. How to make smart elderly care products both popular and highly acclaimed is worth pondering for enterprises. 'Not easy to use' is the primary reason why smart elderly care products are difficult to receive praise. Although the advantages are obvious, many products often fall into the dilemma of technology being out of touch with demand and inadequate adaptability to aging during research and development. For example, some companies excessively pursue parameter improvement and stack complex functions on elderly products, but neglect the humanized design of basic functions, resulting in complex product operation logic and difficult use; Some terminals have a high false alarm rate, are uncomfortable to wear, and require frequent charging, which affects the user experience of the elderly. In addition, the systems of different brands of equipment are fragmented and data is not connected, requiring repeated configuration, which increases the operating threshold for the elderly. The core of 'cheering' is to address the real pain points of the elderly. As a company, we should focus on the actual needs and usage habits of the elderly population, fully consider their physiological characteristics such as cognitive decline, visual and auditory decline, and weakened touch sensitivity, and launch practical, easy-to-use, and durable products. We should not only solve life problems for the elderly, but also enable them to use them "without feeling", without deliberately learning "high-tech". Not being able to afford it is another important factor that makes smart elderly care products cold. The high research and development burden, dependence on imported core components, and high service costs of some smart elderly care products have led to high product prices. In addition, elderly people are generally more sensitive to prices, making it difficult for companies to change their consumption habits in the short term, resulting in a mismatch between market supply and demand, and the coexistence of high-end products that are "unaffordable" and basic services that are "unaffordable". Enabling smart elderly care products to reach more elderly people places higher demands on the business innovation capabilities of enterprises. The key to success lies in breaking down price barriers, and many companies have begun to actively explore it. Some open up the market through basic functions and then make profits through value-added services, forming a virtuous cycle; Some actively participate in local aging friendly renovations to establish brand trust among the elderly during use, laying the foundation for subsequent promotion; Some establish a layered product system to develop more cost-effective products. Only by truly integrating products into the daily lives of the elderly population can a win-win situation be achieved in terms of commercial and social value through economies of scale. It cannot be ignored that in order to maximize the value of smart elderly care products, it is also important to emphasize the importance of creating a service loop. Selling smart elderly care products is just the beginning, and true competitiveness depends on soft services such as installation training, fault response, and technical maintenance. Only by making children dare to buy, the elderly willing to use, and the government willing to promote, can smart elderly care products truly benefit the silver haired population. (New Society)