The "2025 Jinsha Wumart Carnival" opened on the 17th, bringing together international and local brands. It features eight exhibition areas including Macau's signature souvenir zone, coffee zone, and cultural and creative zone, with over 580 booths and an exhibition area of 21000 square meters. During the 4-day event, it will build a large free exhibition platform for Macau's small and micro enterprises, becoming a shopping and leisure hotspot for Macau residents and tourists, further enriching the "tourism+" connotation of Macau. Wen Qihua, Director of the Tourism Bureau of the Macao Special Administrative Region Government, said that shopping is a key link in the tourism experience. The Macao Special Administrative Region Government encourages the retail service industry to closely connect with the market demand, continue to introduce goods that meet customers' preferences, and provide thoughtful services to consolidate Macao's position as a "world tourism leisure center". The 'Jinsha Wumart Carnival' has been held for the sixth time and is an annual summer festival for Macau residents and tourists. ”Dr. Wang Yingwei, Executive Vice Chairman of the organizer Sands China Limited, pointed out that the first five editions attracted a total of 540000 attendees, bringing significant sales growth to many small and micro enterprises in Macau. Yu Jianchu, Vice Chairman of the Macao Chinese General Chamber of Commerce, the co organizer of the event, believes that the continued holding of the event fully reflects the concept of "big leading small, mutually beneficial and win-win" of large vacation and leisure enterprises, fulfills social responsibilities, helps solve the problem of imbalanced economic structure in Macao, and injects vitality into the diversified development of the economy. It is reported that the number of social service organizations participating in the carnival activities has increased from the initial 3 to 19, reaching the highest level in previous years, covering fields such as cultural and creative industries, catering, and household goods. The participation of social service agencies can unite and drive more types of small and micro merchants to join, further reflecting social benefits. In addition, the organizers also invited the team of the revitalization project "Caodui Street Entrepreneurship Plan Grand Fundraising" to participate in the exhibition, helping startups lay a solid foundation and accumulate market experience. (New Society)