Taotao, our short video won an award! "During the summer, Liang Jintao, a junior student at Huaibei University of Technology, received a phone call from his roommate and was delighted to hear that his work had won an award. Not long ago, Liang Jintao and his roommate signed up to participate in the recruitment short video creation challenge launched by universities in Duji District, Huaibei City, Anhui Province. After layers of selection, their works stood out. Only by innovating propaganda methods can we grasp the initiative of conscription work. ”The leaders of the conscription office in Duji District told me that in order to further improve the quality and effectiveness of propaganda, they adjusted their thinking in a timely manner after the conscription work began in the second half of this year. They focused on the fact that contemporary college students are generally interested in short videos, and jointly formed a organizing committee with universities in their jurisdiction to launch the "Youth Perspective, Strong Army with Me" conscription short video creation challenge. The challenge competition includes various stages such as work collection, online voting, expert review, result announcement, award screening, etc. It revolves around multiple themes such as "Hot Blooded Military Camp", "Policy Interpretation", and "What Soldiers Look Like in My Heart", encouraging college students to unleash their creativity and use camera language to express their understanding of national defense and military personnel. Through the competition, it promotes college students' understanding of conscription work, guiding everyone from passive recipients of conscription propaganda to active participants, and making everyone a "spokesperson" for conscription. Members of the organizing committee and leaders of Huaibei University of Technology introduced that once the news of the competition was released, it sparked heated discussions on campus. In just one month, they received nearly 200 short video works. After the collection is completed, the participating short videos will be simultaneously launched on the campus network and short video platform, and online voting channels will be opened. Within a short period of time, multiple short videos have received over 10000 clicks. In 2024, Liang Jintao retired from a certain unit of the army. He told me that many classmates around him are curious about military life and also want to know about the application policies. So, after discussing with his roommate, he decided to create around the theme of "why should we join the army". After half a month of careful preparation, the short video "Strong Army with Me - Oath" has been filmed and produced. Opening the short video, the author saw that the video, from the perspective of a college student, starts with thoughts on the value of life and the meaning of joining the military, which resonates with the audience. Subsequently, the video cleverly combined the recruitment process, military life, and interpretation of military policies with popular cross dressing elements, background music, and other elements, incorporating specific scenes that not only attracted attention but also answered students' questions in a simple and understandable way. Talking about things around oneself is more persuasive. College student Long Guokai once felt confused and lost about the future development direction. Seeing the recruitment short video filmed by a retired college student soldier, my heart seemed to be lit up instantly, "Long Guokai told me. Through social media platforms, he contacted the short video creator and retired college student soldier Wang Xu to ask about his concerns. Wang Xu patiently answered and encouraged him to join the army. Serving the motherland is my life's choice. "Determined, Long Guokai resolutely applied for the job. Video 'high traffic' inspires positive energy for serving the country. According to statistics, as of now, the number of college students applying for admission in Duji District has significantly increased compared to last year. (New Society)