Recently, a solar fan cap from Yiwu, Zhejiang has sparked a buying frenzy in overseas markets, with orders exceeding 500000 and supply exceeding demand. This seemingly ordinary hat, with its practical function of built-in fan and solar energy endurance design, has successfully seized the new trend of "cooling economy". With the arrival of summer vacation, the market urgently needs more energy-efficient refrigeration equipment and heatstroke prevention products. Manufacturers have precisely captured this market pain point by combining fans with hats and using solar energy to drive them, alleviating people's heat problems during outdoor activities. This reminds businesses to pay attention to new trends in consumer demand and be good at identifying potential new business opportunities. Only in this way can they discover markets with broad prospects ahead of others, innovate and develop products that meet new needs, and win exclusive business advantages. Innovation to cool down the economy cannot be achieved without the support of technology. The solar fan cap is not simply pieced together, but is optimized through blade design to provide sufficient wind power while avoiding harm to the user; The selection and layout of solar panels have also been carefully considered to ensure stable power supply under different lighting conditions. Being adept at utilizing technological means and developing cooling products through technological innovation can not only meet the growing demands of consumers, but also enhance the core competitiveness of enterprises. Innovating to cool down the economy, businesses should focus on more areas such as clothing, food, housing, transportation, education, and entertainment. Some businesses have launched electric refrigeration materials, which use special nanoparticle technology to radiate heat and achieve cooling effects, helping buildings cool down and industrial energy conservation. Some businesses have also developed clothing that can automatically adjust temperature according to human body temperature, which is not only suitable for home use, but can also show off its skills outdoors. Ice drinks are also an important category in the "cooling economy". In addition to introducing new flavors and packaging, businesses can also innovate and develop low sugar, low-fat, and healthy ice products to attract more consumers. At the same time, continuous innovation is also needed in terms of scenarios. Some resort areas unlock cool gameplay such as flower sea scenery and tent camping, integrating music, intangible cultural heritage and other elements to create multiple atmospheres for tourists. Innovation to cool down the economy requires a favorable business environment. Relevant departments should strengthen energy supply guarantee and provide solid support for the development of the cooling industry. At the same time, it is not only necessary to encourage enterprises to carry out technological research and development, promote the development of the "cooling economy" towards diversification and intelligence, but also to strengthen market supervision, regulate market order, and safeguard the legitimate rights and interests of consumers. High temperature weather breeds unlimited business opportunities, and together we can tap into the potential of the "cooling economy", which can not only allow people to enjoy coolness in the scorching summer, but also inject momentum into economic and social development. (New Society)